Kartik Aaryan to Represent Senco Gold & Diamonds’ New Men’s Jewellery Collection, Aham

Senco Gold & Diamonds, one of India’s largest jewelry retail chains, has announced the onboarding of Bollywood superstar Kartik Aaryan as the brand ambassador for its men’s jewelry line, Aham. This collaboration marks an exciting move for Senco as it redefines men’s accessories, aiming to elevate their style quotient with an exclusive collection designed for the modern, sophisticated man.

Aham’s Men Jewellery by Senco captures a dignified and cosmopolitan essence, and with this campaign, the brand has unveiled an exclusive new range called Regalia. Kartik Aaryan, known for his distinct style, will be the face of this collection, showcasing rings, bracelets, cufflinks, ear studs, chains, and pendants that embody masculine elegance and confidence. The collection is crafted to inspire men to embrace jewelry as an integral part of their personal style.

Joita Sen, Director, Senco Gold & Diamonds said, “We are happy to welcome Kartik Aaryan to the Senco family as the new face of our men's brand Aham. As we see a rising trend in men for stylish jewelry, he is the perfect brand ambassador to be the style inspiration for men's fashion. An icon for the new generation, his versatility, and willingness to embrace changes and to experiment are values that resonate with Senco as a brand. He is the ideal fit for relaxed masculine luxury. His charm effortlessly blends sophistication with approachability, making him relatable to younger, style-conscious consumers. His cultural relevance adds to appeal while his charisma makes the association feel personal, modern, and aspirational."

Kartik Aaryan expressed, "Jewellery today isn't just for women, but a powerful form of self-expression for everyone. When I wear a piece that reflects my style, it boosts my confidence and shows the world a different personality. I am thrilled to partner with Senco Gold & Diamonds for their stunning Aham collection. Aham's designs are understated yet sophisticated. Their commitment to quality and design is impressive and I am excited to showcase this exceptional collection and connect with more men who, like me, value style with a touch of individuality.”

The partnership will feature a series of promotional campaigns, including digital marketing initiatives and social media engagement, offering fans and customers the chance to connect with both the actor and the brand. Additionally, Senco Gold & Diamonds has partnered with Kartik Aaryan’s highly anticipated Diwali release Bhool Bhulaiyaa 3 for in-film promotions, further strengthening its brand reach.

Senco Gold & Diamonds has long been celebrated for its commitment to quality and distinctive designs. Known for crafting both modern and traditional jewelry to meet diverse needs, the brand continues to win the trust of customers across India by creating jewelry that resonates with every occasion and celebration.