Kass Debuts on Nykaa, Combining Ayurvedic Tradition with Modern Skincare

Kass, a trailblazer in India's skincare industry, has officially launched its entire face care range on Nykaa, India’s leading beauty e-commerce platform. This move marks a significant milestone for Kass as it bridges the gap between traditional Ayurvedic practices and contemporary skincare innovation.

Nykaa, known for its extensive selection of both Indian and international beauty brands, offers an ideal stage for Kass to connect with a wider audience. The partnership is expected to enhance Kass’s visibility and align with the ‘Make in India’ initiative, providing consumers with high-quality local products that reflect both Ayurvedic heritage and global standards.

Deepti Gujar Kulkarni, Founder and CEO,  Kass said, “Joining forces with Nykaa is a significant milestone for Kass. We are bridging the gap between ancient Ayurvedic knowledge and contemporary skincare needs. This partnership allows us to reach customers who value their Indian heritage and global quality without compromise. At Kass, we have always believed in the power of Ayurveda, but we also understand the modern consumer’s demand for scientifically proven results. Through Nykaa’s platform, we can now showcase how our products seamlessly blend these two worlds, offering a holistic experience that honors our roots while embracing innovation. Our association complements the dynamic beauty landscape in India, where tradition and modernity coexist beautifully.”

In addition to the Nykaa launch, Kass plans to expand its presence by setting up kiosks in leading retail chains such as Westside, Lifestyle, and Pantaloons. The brand is also exploring opportunities with Tata Cliq and in select premium malls. This strategic expansion aims to provide consumers with more ways to experience Kass’s unique skincare solutions.

Kass is dedicated to holistic wellness, offering a range of 22 products designed to address specific skin concerns through a balanced approach. Each product features bioactive substances that penetrate deep beneath the skin’s surface, providing comprehensive care that goes beyond mere surface treatments.