Kellogg's Chocos Rebranded as Kellogg's Multigrain Chocos
Kellogg's Chocos Rebranded as Kellogg's Multigrain Chocos

Kellogg’s, India’s leading breakfast cereal brand, has unveiled the rebranded Kellogg's® Multigrain Chocos®, promising a healthier and tastier breakfast option for children across the country.

The revamped Kellogg's® Multigrain Chocos® is now crafted without maida, featuring a nutritious blend of grains such as wheat, jowar, rice, and corn. Packed with high protein, and fiber, enriched with iron, calcium, and vitamins, and completely free of maida, the new formulation boasts a richer chocolatey taste that is sure to appeal to young taste buds.

The relaunch is accompanied by a nationwide promotional campaign spanning various multimedia channels, including television, digital platforms, OTT, mobile, and gaming. The campaign also includes a robust social media strategy to engage consumers effectively.

Adding star power to the campaign, Kellogg’s has appointed popular actor Kajol Devgan as the brand ambassador. The new advertisement showcases playful interactions and negotiations at the breakfast table between a mother and child, capturing the essence of everyday moments.

Prashant Peres, Managing Director, Kellanova said, “Chocos is a brand loved by millions of consumers in India. As market leaders, it is our responsibility to constantly listen to our consumers and offer products that go from great to amazing. The new Kellogg’s Multigrain Chocos offers the perfect combination of nourishment and taste, making it a win-win for both moms and kids.”

Vinay Subramanyam, Marketing Director, Kellanova stated, “As we launch Kellogg's Multigrain Chocos, we're excited to offer a delicious blend that combines the goodness of multigrains with chocolatey fun. The launch is inspired by the amazing knack mothers have to ensure they give children something nutritious in a fun manner that delights them. The relationship therefore between mothers and children is special, playful and beautiful. Our launch campaign reflects that relationship.”

Anurag Agnihotri, Chief Creative Officer Ogilvy-West shared,“In most homes, mornings witness a negotiation between the child and mother at the breakfast table. Children want something yummy, while mothers want to ensure what’s yummy is healthy too. Kellogg’s Multigrain Chocos helps strike the 'perfect deal' between mother and child and this is what our film brings to life. The banter between Kajol as the mother and the kid is super charming. We do believe that Kajol is a great brand spokesperson to bring this proposition alive.”

Kellogg's® Multigrain Chocos® is available in various pack sizes, starting from Rs. 10, catering to consumers across modern trade, general trade, and e-commerce platforms nationwide.

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