Kim Kardashian and Beats Reunite for 'Beats x Kim' Collection Launch

Beats has announced an exciting new collaboration with entrepreneur Kim Kardashian, introducing special-edition versions of the Beats Studio Pro and the newly redesigned Beats Pill. The “Beats x Kim” collection is already out now and is available through Apple.com/in, select Apple stores, and authorized retailers.

The “Beats x Kim” collection represents a blend of creativity, identity, and superior sound quality. The Beats Studio Pro, reimagined in three neutral tones—Moon (light), Dune (medium), and Earth (deep)—reflects Kardashian’s signature color palette. Additionally, the Beats Pill will be available in two elegant shades: Light Gray and Dark Gray. These sleek designs aim to offer a premium listening experience that seamlessly combines function and style.

Kardashian previously partnered with Beats in 2022 for a special-edition release of the Beats Fit Pro, which quickly became the brand’s best-selling collaboration and sold out on Apple.com.

“I’m excited to be back with my Beats family and to bring new chic colors to these iconic products. Music is a big part of my everyday life, from morning gym sessions to creative brainstorms, the Beats Pill makes it that much more beautiful. And Beats Studio has always been a fashion statement, so I can’t wait to see how everyone styles them,” stated Kim Kardashian.

The Beats Studio Pro campaign features a humorous twist, as Kardashian joined forces with late-night host Jimmy Fallon for a comedic competition to decide who would spearhead the next Beats collaboration. Meanwhile, the campaign for the Beats Pill, titled “Kim’s Pill Assistant,” stars Kardashian alongside comedian Ben Marshall. The light-hearted spot humorously follows Marshall as he curates a soundtrack for each room Kardashian enters.

Beats Studio Pro offers an elevated audio experience, with features such as Active Noise Cancellation, Personalized Spatial Audio with dynamic head tracking, UltraPlush leather cushions, up to 40 hours of battery life, and Lossless Audio via USB-C. It also supports enhanced call performance and is compatible with Android devices through the Beats companion app. The redesigned Beats Pill, which launched in June, comes with the all-day battery life of up to 24 hours, USB-C charging, Amplify Mode for pairing two speakers, and compatibility with both iOS and Android devices.