Kingdom of White, India’s first all-white lifestyle brand, has proudly announced the launch of its newest collection, “Shades of White.” This collection redefines resort wear by offering a luxurious yet relaxed approach to all-white styles, in line with the brand’s dedication to timeless elegance. The standout feature of the collection is the introduction of 11 distinct shades of white, each designed to blend sophistication with effortless comfort, catering to modern travelers seeking style in every setting.
The “Shades of White” collection reimagines the essence of resort living through its unique palette of white hues, thoughtfully crafted to reflect different moments in a vacationer’s day—from serene beachside mornings to elegant evenings under the stars. The collection emphasizes versatility, featuring soft, drop-shoulder silhouettes made from breathable, lightweight fabrics, ensuring both comfort and style for any occasion.
A curated selection of essential wardrobe pieces, the collection includes sumptuously soft knit tees and impeccably tailored shirts, each a testament to Kingdom of White’s meticulous attention to detail and commitment to quality. The relaxed-fit bottom wear ensures ease of movement, while the artisanal craftsmanship of the knit tees, with their clean lines and airy materials, make them ideal for warm, sun-soaked days. The shirts in the collection introduce unique textures and patterns, offering a contemporary twist on classic resort attire.
Vineet Haralalka, CEO, Kingdom of White said, "Shades Of White Collection marks an exciting new chapter in our brand’s journey. We aimed to redefine the concept of white, offering an evolving narrative for the discerning man who appreciates the finer things in life. This collection blends premium fabrics with effortless fits, focusing on thoughtful details and on-trend designs that resonate with the spirit of the modern traveler."
Whether it’s a leisurely stroll through sun-drenched streets or a peaceful seaside dinner, the "Shades of White" collection captures the essence of refined resort living. Kingdom of White invites fashion-forward individuals to explore a new dimension of white, where simplicity meets sophistication in every piece.
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