Livpure and Real Kashmir FC Join Forces to Elevate J&K’s Sporting Landscape

Livpure, recognized as one of India's most trusted and customer-centric wellness brands, has announced its partnership as the principal sponsor of Real Kashmir Football Club (RKFC). This strategic collaboration aims to nurture local talent, enhance the sports landscape in Jammu & Kashmir, and foster a culture of wellness and sports across India. Through this initiative, Livpure seeks to inspire the youth of the region towards a healthier lifestyle using the transformative power of football. The sponsorship aligns with government efforts to promote sports and youth engagement across the country.

Founded in 2016, Real Kashmir FC has become a symbol of hope and transformation in Jammu & Kashmir. The club's promotion to the prestigious I-League, India’s first-division football competition, has significantly shaped the region's sporting culture and community spirit. As the principal sponsor, Livpure underscores its commitment to supporting emerging athletes and offering a platform for showcasing their talent on the national stage.

Rakesh Kaul, Managing Director, Livpure said, “We are thrilled to sponsor Real Kashmir Football Club, a team that has consistently demonstrated its dedication to excellence and has emerged as a potential force in Indian football. This alliance aligns with our vision of fostering local talent & sporting culture in India which gives Kashmir & its youth a national-level platform. Through our support, we aim to enable RKFC to continue its remarkable journey and represent the region's passion for football on a national level.”

RKFC's roster showcases a diverse mix of players from Kashmiri, Dogri, Bengali, Goan, Manipuri, Mizo, Punjabi, Tamilian, Scottish, and African backgrounds, reflecting the club's commitment to inclusivity and unity. Livpure's sponsorship aims to expand RKFC's fan base and viewership while supporting the development of football infrastructure and facilities within the region.

Arshad Shawl, Co-Owner of Real Kashmir FC explained, “Real Kashmir Football Club is more than just a team; it's a symbol of hope and a catalyst for positive change in Jammu and Kashmir. Every game that we play is an exercise in rediscovering ourselves and our aspirations. We want football to change lives in Kashmir and are excited to have Livpure as our sponsor, a brand that shares our vision of empowering young athletes and fostering a vibrant football culture. Together, we will work towards creating new opportunities, inspiring the next generation, and showcasing the talent of our region on the national stage.”

Livpure's partnership with RKFC marks a significant step in its commitment to supporting sports and community development initiatives across India. As RKFC aims for greater success, Livpure stands ready to support the team, inspiring the youth of Jammu & Kashmir to dream big and achieve their aspirations.