L'Oréal Paris Taps Alia Bhatt as Its Latest Global Ambassador

L'Oréal Paris, the world’s leading beauty brand, has proudly announced Alia Bhatt as its newest global brand ambassador. The acclaimed actress and producer will be joining the brand’s prestigious lineup of spokespersons, which includes notable figures like Viola Davis, Jane Fonda, Eva Longoria, Kendall Jenner, Elle Fanning, and Camila Cabello. Alia Bhatt will feature in the French beauty giant's campaigns beginning in September 2024.

Recognized as one of Time Magazine’s 100 Most Influential People of 2024, Alia Bhatt has made her mark in the film industry with a diverse range of performances across languages and genres, earning her numerous awards and critical acclaim. Alia's multifaceted career and dedication to her craft align seamlessly with the core values of L’Oréal Paris, which emphasize inclusivity and empowerment. She represents the transformative power of self-belief, a message that L’Oréal Paris continues to champion for women worldwide.

“At L’Oréal Paris, we are honored to welcome Indian actress Alia Bhatt to the family. I admire how Alia uses her global platform and role as a producer to push for inclusivity in the film industry and to shed light on Indian cinema worldwide. Her commitment to care for people and the planet makes her the perfect ambassador for female talent, entrepreneurship, and for the endless possibilities L’Oréal Paris seeks to open up by uplifting women’s worth,” said Delphine Viguier-Hovasse, L’Oréal Paris Global President.

Alia Bhatt commented, “I am thrilled to join the L’Oréal Paris family and stand alongside a community of strong, powerful women. As someone who has always been deeply interested in all things skin, I admire L’Oréal Paris for its pioneering innovations and commitment to excellence in the beauty industry. The brand’s celebration of women’s empowerment resonates deeply with me, as it strives to ensure every woman feels valued and empowered. I am excited to collaborate with L'Oréal Paris to make a positive impact in the beauty industry and champion inclusivity for women.”

With Alia Bhatt as the new face of L’Oréal Paris, the brand continues its mission to inspire and uplift women globally, reinforcing its dedication to inclusivity and empowerment in the beauty industry.