L'Oréal Paris, the world’s leading beauty brand, has proudly announced Alia Bhatt as its newest global brand ambassador. The acclaimed actress and producer will be joining the brand’s prestigious lineup of spokespersons, which includes notable figures like Viola Davis, Jane Fonda, Eva Longoria, Kendall Jenner, Elle Fanning, and Camila Cabello. Alia Bhatt will feature in the French beauty giant's campaigns beginning in September 2024.
Recognized as one of Time Magazine’s 100 Most Influential People of 2024, Alia Bhatt has made her mark in the film industry with a diverse range of performances across languages and genres, earning her numerous awards and critical acclaim. Alia's multifaceted career and dedication to her craft align seamlessly with the core values of L’Oréal Paris, which emphasize inclusivity and empowerment. She represents the transformative power of self-belief, a message that L’Oréal Paris continues to champion for women worldwide.
“At L’Oréal Paris, we are honored to welcome Indian actress Alia Bhatt to the family. I admire how Alia uses her global platform and role as a producer to push for inclusivity in the film industry and to shed light on Indian cinema worldwide. Her commitment to care for people and the planet makes her the perfect ambassador for female talent, entrepreneurship, and for the endless possibilities L’Oréal Paris seeks to open up by uplifting women’s worth,” said Delphine Viguier-Hovasse, L’Oréal Paris Global President.
Alia Bhatt commented, “I am thrilled to join the L’Oréal Paris family and stand alongside a community of strong, powerful women. As someone who has always been deeply interested in all things skin, I admire L’Oréal Paris for its pioneering innovations and commitment to excellence in the beauty industry. The brand’s celebration of women’s empowerment resonates deeply with me, as it strives to ensure every woman feels valued and empowered. I am excited to collaborate with L'Oréal Paris to make a positive impact in the beauty industry and champion inclusivity for women.”
With Alia Bhatt as the new face of L’Oréal Paris, the brand continues its mission to inspire and uplift women globally, reinforcing its dedication to inclusivity and empowerment in the beauty industry.
Boult Audio continues its collaboration with Ford Mustang, launching an exciting new range of high-performance audio products. Building on the success of their previous partnership, this latest lineup strengthens Boult’s presence in India’s fast-growing smart audio market and reinforces its commitment to cutting-edge technology and bold design. The Boult x Mustang Collection, featuring Mustang Q, Mustang Dyno, and Mustang Torq (now in two striking new colors), is now available on Amazon, and Flipkart, with prices starting at Rs. 1,299 and exclusive launch offers available on Boult’s website.
Since the first launch in June 2024, Boult’s collaboration with Mustang has significantly boosted brand recognition and business growth. The brand’s TWS segment witnessed a 55 percent YoY growth in Q3 and 36 percent in Q4, highlighting the strong consumer demand for aspirational, high-performance audio products. Additionally, this partnership has driven a ~10 percent market share increase in the Rs. 1,500- Rs. 2,000 TWS segment, further cementing Boult’s leadership in the competitive audio space.
“India’s audio wearables market is expanding rapidly, and demand for aspirational, high-quality TWS products remains strong. At BOULT, we see this as an opportunity to lead with innovation and deliver unmatched audio experiences. Our expanded Mustang partnership strengthens our portfolio and keeps us at the forefront of the TWS revolution. Since 90% of our engagement is digital, we ensure that when people search for Boult, this launch dominates. The Mustang Q, Dyno, and Torq mark a milestone in our journey for sustainable growth in India’s competitive audio market, said Varun Gupta, Co-Founder and CEO, BOULT.
The Mustang Q over-ear headphones are engineered for deep bass and crystal-clear audio, featuring 40mm Bass Boosted Drivers and BoomX Technology. With an industry-leading 70-hour battery life and four customizable EQ modes, users can tailor their sound experience for maximum enjoyment. The headphones also feature memory foam earcups, ensuring all-day comfort for long listening sessions.
For those who prefer a compact yet powerful option, the Mustang Dyno TWS earbuds are equipped with 13mm drivers and BoomX Technology, delivering immersive bass and extreme clarity. The Boult AMP App enhances personalization, allowing users to tune EQ settings and control custom gestures for an optimized audio experience. Meanwhile, the Mustang Torq, a fan-favorite, returns in two bold new colors—Silver and Yellow. It features ZEN Quad Mic ENC for superior call clarity, Blink & Pair Bluetooth 5.4 for seamless connectivity, and BoomX Technology for high-fidelity sound.
In addition to premium sound quality, the Boult x Mustang Collection offers cutting-edge battery performance and seamless connectivity. The Lightning Boult Fast Charging feature ensures that just 10 minutes of charging provides up to 10 hours of playtime. The Mustang Q boasts an industry-defining 70-hour battery life, while the Torq and Dyno models offer up to 60 hours. For gaming enthusiasts, all three models include Combat Gaming Mode with ultra-low latency (45ms), ensuring a lag-free gaming experience. The dual-device connectivity feature allows users to effortlessly switch between two devices, making multitasking more convenient than ever.
Morris Garages, a brand renowned for its legacy of craftsmanship and sophistication, is set to make a statement in the world of fashion with the launch of Morris Garages Eyewear. Rooted in the brand’s commitment to excellence, this new collection is designed for individuals who appreciate refined details and a timeless sense of style. Seamlessly blending bold aesthetics with understated luxury, MG Eyewear aims to redefine modern elegance, offering frames that are not just accessories but statements of personal expression.
This initiative not only underscores the brand’s growing influence beyond automobiles but also highlights its vision to cater to consumers who appreciate high-quality, sophisticated lifestyle products.
This premium eyewear collection is designed for individuals who appreciate both the bold and the understated in fashion, seamlessly blending contemporary aesthetics with classic charm. MG Eyewear is not just about vision—it’s about making a statement. Whether adding a touch of sophistication to a formal look or elevating everyday style with a refined accessory, these frames cater to those who understand that true elegance lies in the details.
Every pair of MG Eyewear is crafted with the highest attention to detail, ensuring durability, comfort, and a luxurious finish. The collection features an array of styles, from sleek, minimalist designs to bold, fashion-forward frames, catering to a wide range of preferences. These frames are more than mere accessories; they reflect a lifestyle—one that values quality, heritage, and modern sophistication.
With this launch, Morris Garages aims to offer customers a sophisticated and stylish eyewear collection that embodies the brand’s rich heritage and commitment to excellence. As the company continues to explore new opportunities, MG Eyewear is set to establish itself as a go-to choice for those who appreciate both fashion and functionality.
New Balance, a brand known for its excellence in running and quality craftsmanship, has introduced the New Balance Run Club (NBRC) in India. This initiative aims to bring together a community of individuals committed to leading an active lifestyle while fostering a shared passion for running.
The first-ever New Balance Run Club community run took place in Mumbai on January 5, 2025, followed by another on February 1, attracting a combined attendance of over 150 participants. Runners gathered at the New Balance store on Linking Road to train under expert guidance, working towards becoming healthier versions of themselves. Following the success in Mumbai, the third session was hosted in Delhi's Vasant Kunj on February 9, drawing over 100 participants—another resounding achievement for the brand.
Led by a team of expert trainers, the sessions catered to runners of all levels, from beginners to seasoned professionals. The New Balance Run Club extends beyond a traditional fitness program, offering a platform for individuals to connect, support one another, and pursue their personal fitness goals collectively.
Radeshwer Davar, Country Manager, New Balance India expressed, “The New Balance Run Club has been a key component of our strategic vision for a significant period. Our goal is to extend our commitment to running beyond retail and through NBRC, we aim to empower people to lead a healthier lifestyle. We’ve had a great response so far, thanks to our amazing team of coaches, and we’re excited to build on this momentum by providing more such run experiences through our upcoming runs across the country.”
With a vision to inspire and unite the running community, New Balance aims to expand the NBRC initiative across more cities in India, encouraging more people to embrace fitness as a way of life.
Celebrating self-expression and individuality, Campus Activewear continues its #MoveYourWay campaign with a compelling new film starring Vikrant Massey. The campaign encourages individuals to embrace their unique journeys and passions through their fashion choices, reinforcing the idea that authenticity paves the way for success.
The film opens with Vikrant Massey confidently navigating a high-stakes business meeting. As two investors present increasingly enticing offers, including higher equity, a sports car, a penthouse, and even cryptocurrency, Vikrant remains lost in thought, pacing the room. In a bold and unexpected move, he executes a backflip, exuding confidence and self-expression. With a glance at his Campus shoes, he remarks, "Damn good shoes, Yaar!"—a moment that leaves the investors stunned and intrigued. The film concludes with the empowering message: "When you move your way, the world moves with you. Campus, Move Your Way!"
Prerna Aggarwal, CMO, Campus Activewear said, “Our ‘Move Your Way’ campaign celebrates authentic self-expression, a journey we began with our first film in November. This second film further emphasizes our commitment to this philosophy, reflecting our belief that staying true to oneself unlocks greater opportunities. Life presents diverse opportunities and passions, and authenticity fuels our progress. 'Move Your Way' transcends a mere campaign; it's a movement inspiring today's youth to embrace their individuality. This is just the beginning, and we eagerly anticipate continuing to support this spirit through collections that resonate deeply with their journey.”
Vikrant Massey said, “Authenticity has always been one of the greatest treasures I believe in, and I'm thrilled to partner with a brand that not only champions this belief but also mirrors my own journey of embracing Individuality. Today’s youth are a force to be reckoned with – they are creative, driven, and unique, yet equally committed to pursuing the journeys that align with their values. Being part of a campaign that celebrates their authentic journeys and encourages self-expression is truly inspiring.”
Devaiah Bopanna, Co-founder, Moonshot said, “Contributing to a brand with such a storied legacy, yet one that’s evolving to meet modern cultural trends, is a rare and exciting opportunity. The brief was all about connecting the dots between the brand’s core belief and cultural insight, all while pushing the creative envelope. With this campaign film, we wanted to ensure that it sets the base for Gen Z to see how Campus encourages them to embrace their unique, authentic self. We were excited to be a part of it, and I truly believe this campaign will set the stage for something even bigger.”
The second phase of the #MoveYourWay campaign is a digital-first initiative aimed at engaging young audiences through OTT platforms, social media, and other youth-centric digital touchpoints. This strategic approach aims to deepen the brand’s connection with Gen Z, inspiring them to embrace their individuality with confidence.
Coca-Cola India’s iconic homegrown brand, Limca, is set to redefine summer refreshment with its latest campaign. Known for its signature cloudy bubbles and zesty Lime ‘N’ Lemoni taste, Limca has long been a favorite among Indian consumers. This year’s summer campaign celebrates the uplifting and revitalizing experience of a chilled Limca, capturing the essence of feeling “breezy” with every sip.
At the heart of the campaign is Bollywood’s rising star, Tripti Dimri, alongside her furry friend. The advertisement takes viewers on a vibrant journey as she escapes the heat and transforms her surroundings with just a sip of Limca. The dynamic visuals, high-energy vibes, and a refreshing jingle encapsulate the joy and charm of India’s most loved lemon-based beverage.
Ruchira Bhattacharya, Senior Director, Marketing – Hydration, Sports, and Tea Category, India and South-West Asia Operating Unit at The Coca-Cola Company, said, “Limca is a differentiated brand and is much loved by consumers across ages and with this campaign we brought all things loved on Limca back to Limca. We also have a “light-hearted” melodious jingle and the very endearing Tripti, both have truly uplifted our campaign. We hope to re-in force Limca’s leadership in the beverage category, ensure it remains the go-to choice for instant revitalization and joy with this beautiful campaign”
Tripti Dimri added, “Limca makes me very nostalgic, and this campaign took me back to the old, charming, fun world of Limca and I am just so glad that I got be a part of it. I had an absolute ball of a time shooting this with Dibakar Sir and the entire team. Really hope people love it. This one is all heart!”
The campaign, conceptualized by VML, will be amplified through a 360-degree strategy, spanning television, digital platforms, and retail activations. By infusing a fresh take on its legacy, Limca invites consumers to indulge in the Lime ‘N’ Lemoni experience—a feel-good rush that only a Limca moment can deliver.
KRBL Limited, the parent company of India Gate Basmati Rice, one of the world’s leading basmati rice brands, has launched its latest campaign titled ‘India Gate: Only Top Class, No Khulla Class’. Featuring Bollywood icon Amitabh Bachchan, the campaign encourages consumers to choose packaged basmati rice over the traditional loose (khulla) basmati, which remains the preferred choice for nearly 70 percent of consumers in Hindi-speaking regions.
In a bid to challenge this longstanding behavior, the brand seeks to highlight the superior quality and consistency of packaged basmati rice. The campaign positions India Gate as the right choice, suggesting that just as consumers strive for the best in education, career, and lifestyle, they should not compromise when it comes to rice.
The campaign is complemented by revamped packaging designed to provide transparency, convenience, and confidence to consumers at the point of purchase. This move aligns with India Gate’s commitment to a consumer-first approach, empowering buyers to make informed decisions.
Building on the success of its 2022 campaign, ‘Basmati Rice Se No Compromise’, this new initiative features Amitabh Bachchan, whose credibility adds weight to the message that India Gate Basmati Rice isn’t just a product—it’s a symbol of commitment to quality. The campaign asks, “If everything else in life—education, career, and lifestyle—is Top Class, why settle for Khulla Class when it comes to basmati rice?”
Kunal Sharma, Head of Marketing & Business Head, Modern Trade & E-commerce, KRBL Limited said, "Staples being a lower involvement category, much of the purchase decision happens on habit. With this campaign, India Gate challenges this inertia calling out their choice of Basmati as a reflection of who they are thereby urging consumers to make the right choice. Amitabh Bachchan’s presence adds unparalleled authority to this message. He isn’t just endorsing a brand; he’s sparking a movement—a movement where consumers demand only the best for themselves and their families. With ‘Only Top Class, No Khulla Class,’ we are setting a new benchmark in the packaged basmati rice industry.”
The campaign, live since February 2025, is supported by a 360-degree media strategy, including television, digital, and retail activations, ensuring broad consumer engagement.
Superdry, one of the renowned fashion brandsknown for its fusion of vintage Americana, Japanese-inspired graphics, and British tailoring, is celebrating two decades of its most recognizable streetwear line—the Osaka 6 collection. For the past 20 years, Osaka 6 has remained a staple in the streetwear scene, evolving with time while staying true to its heritage. To commemorate this milestone, Superdry has launched the "It’s Iconic, It’s Osaka 6" campaign, offering a fresh take on this legendary collection for today’s fashion enthusiasts.
More than just a design, Osaka 6 is an integral part of Superdry’s DNA, symbolizing a legacy that has shaped global streetwear culture. Inspired by the bold energy of Japanese street style, Osaka 6 has become the brand’s signature, standing as a testament to Superdry’s commitment to style and individuality. Over the years, it has evolved while retaining its original essence, making it a go-to for those who appreciate fashion that blends history with modern expression.
To honor the 20-year journey of Osaka 6, Superdry has introduced a limited-edition t-shirt, presented in exclusive packaging. This special edition includes collectible dog tags, a commemorative parchment, and vinyl decals—giving longtime fans a nostalgic keepsake while introducing the Osaka 6 legacy to a new generation of fashion lovers.
Superdry’s global reach has cemented its status as a trendsetter in the fashion world. In India, the brand continues to push the boundaries of innovation by seamlessly combining premium craftsmanship with contemporary aesthetics. The 20th-anniversary campaign not only celebrates Superdry’s streetwear heritage but also reinforces its position at the forefront of modern fashion.
The Osaka 20th drop is available across selected Superdry stores, Superdry.in, and Ajio, allowing fashion enthusiasts to explore a design that has been two decades in the making—where heritage meets the future of fashion.
Born from the rugged soul of Vintage Americana, the intricate detailing of British tailoring, and the artistic influence of Japanese graphics, Superdry remains committed to authenticity and purpose. Every piece is crafted with hand-drawn graphics that honor the brand’s legacy while embracing innovation. Designed for those who seek originality in everything they wear, Superdry maintains a strong retail and digital presence across 51 countries, continuously redefining the fashion landscape while staying true to its roots.
Sprite India has officially announced Bollywood’s emerging star, Sharvari, as its new brand ambassador. Known for her effortless charm, refreshing energy, and youthful appeal, Sharvari perfectly embodies the cool and confident attitude that Sprite represents. This partnership marks an exciting new chapter for the brand as it continues to connect with the younger generation through relatable and engaging campaigns.
Sharvari, recognized as one of the most promising actors of her generation, has made a significant mark in the industry with her standout performances. She gained widespread recognition with her role in the Rs. 100 crore blockbuster Munjya, followed by the critically acclaimed global streaming success Maharaj. Her intense and gripping portrayal in Vedaa further cemented her position as a versatile performer. With a growing fan base and an undeniable screen presence, she is an ideal choice to represent Sprite’s lively and refreshing brand persona.
As part of this collaboration, Sharvari will headline Sprite’s latest campaign, "Sprite, Thand Rakh," which aligns with the brand’s signature messaging of staying cool in all situations. The campaign aims to reinforce Sprite’s long-standing reputation for connecting with consumers through clever, witty, and relatable narratives.
Sprite has always been known as a brand that connects with its consumers through fresh, witty thinking and a relatable approach, and the brand chose this generation’s most related actor, Sharvari, to headline this campaign. The brand’s new campaign reinforces its commitment to helping consumers stay cool in all situations.
With this exciting new association, Sprite continues its tradition of engaging with the youth through fresh and innovative campaigns. By bringing Sharvari on board, the brand looks to strengthen its connection with a new generation of consumers who appreciate authenticity, confidence, and an effortless sense of cool.
Staze Beauty, one of the bold and innovative color cosmetics brands from Honasa, has launched its latest campaign titled "Can’t Staze Calm." The campaign introduces three quirky brand films that celebrate the unapologetic spirit of Staze Beauty, positioning its high-performance products as the ultimate must-haves for modern beauty enthusiasts, all while adding a playful and unconventional twist.
Conceptualized by Double Barrel Communications, the series of films step away from traditional makeup glamorization. Instead, they portray beauty as fun, effortless, and refreshingly real. The first film features a comedic poolside rescue where a confident girl strides through the crowd—not to perform CPR—but to save the day with Staze Tubing Mascara. The mascara is showcased as mess-free, smudge-proof, and long-lasting. The second film adds a spooky element as a girl boldly offers a Staze 3-in-1 Lipstick to a ghost, demonstrating that great makeup lasts even in the afterlife. The third film builds suspense as a hooded figure stalks a young man, only to hilariously reveal that she just wanted to show off the Staze 2-in-1 Gloss Lock.
Meetu Mulchandani, Head of Brand Factory, Honasa Consumer Limited said, “In just one year, Staze has seen tremendous growth, winning the hearts of consumers who love our bold and high-performance beauty solutions. With the ‘Can’t Staze Calm’ campaign, we are spotlighting what really sets our products apart - unmatched quality and long-lasting power - by placing them in different fun and unexpected situations. We have designed them to resonate with today’s young beauty enthusiasts, who seek products that are both effective and playful. These films bring out the unique edge of Staze in a way that is as entertaining as it is impactful - because great beauty should never be boring!"
Neelesh Phadnis, Founder & MD, Double Barrel Communications Pvt Ltd said, "When Honasa Consumer Products approached us with a bold and unconventional challenge to create shock value through films for their cosmetic brand, we knew we were in for something exciting. At Double Barrel Communications, we dove headfirst into this brief, crafting three wild and unexpected stories to bring Staze Cosmetics' star products to life: the 3-in-1 Lipstick, Tubing Mascara, and Gloss Lock. This project was more than just another campaign; it was a thrilling creative ride. We pushed boundaries, had a blast along the way, and truly enjoyed collaborating with the team to make something unforgettable."
Launched just a year ago, Staze Beauty has already redefined makeup with its innovative, high-performance products designed for modern, dynamic consumers. With a focus on long-lasting wear and bold formulations, Staze has quickly become a favorite among its audience, with the 3-in-1 Lipstick and All Eyes On You Mascara emerging as game-changers in the industry.
Visit Dubai has teamed up with celebrated Indian couturier Gaurav Gupta to launch an exclusive capsule collection that showcases the cultural ties between India and Dubai. The highly anticipated collection was unveiled at a chic soiree at Gaurav Gupta’s flagship store in Kala Ghoda, Mumbai, on February 15, 2025.
This partnership reflects the shared cultural heritage of both nations, with the collection blending tradition and innovation. The designs are inspired by the vibrancy of Dubai’s culture, architectural wonders, modern flair, and diverse landscape. The collaboration highlights Dubai’s status as an epicenter for global fashion, promoting creativity and cross-cultural collaborations.
Dubai has long been a favorite destination for Indian designers and fashion aficionados. As the city continues to cement its place in the global fashion scene, this collaboration with Gaurav Gupta underscores Dubai’s commitment to supporting creative talent and fostering international connections. The collaboration also emphasizes Dubai’s ongoing dedication to diversity, innovation, and luxury.
Known for his ability to combine traditional Indian artistry with a contemporary, futuristic approach, Gaurav Gupta’s designs are a perfect match for Dubai’s dual embrace of heritage and modernity. Gupta’s work is symbolic of Dubai’s ethos, blending the past and future to create groundbreaking couture.
The capsule collection, which comprises five exclusive designs, draws inspiration from key elements of Dubai’s iconic landscapes. The Silver Pearl Gown, with its metallic silver accents and abstract embroidery, reflects the historical arches of Dubai’s districts and the shimmering water of Dubai Creek. The Sculptural Pearl Gown incorporates cascading arches, evoking the golden dunes of Dubai’s desert. The Celestial Sculpted Cascaded Gown, featuring more than 2,000 crystals, takes inspiration from the sunlight illuminating Hatta’s rugged mountains and the charm of Al Seef. Meanwhile, the Wave-Sculpted Sand Gown, with its moondust embroidery and wave-like design, draws upon the play of light and shadow in the desert terrain of Hatta.
Gaurav Gupta said, “Creating this capsule collection was a meditative process, an exploration of form, movement, and the essence of Dubai’s identity. Every stitch, every sculpted detail, carries the energy of a city that thrives on transformation and grandeur, much like our designs. Dubai has always been a place where the impossible becomes reality, and we wanted this capsule collection to embody that audacity – to be a meeting point between history and the future, between craftsmanship and innovation.”
This collaboration not only emphasizes Dubai’s leadership in luxury fashion but also underscores the city’s commitment to setting trends and shaping the future of fashion. By blending tradition with cutting-edge design, the partnership sets the stage for future collaborations and reinforces Dubai’s reputation as a global fashion hub.
Bader Ali Habib, Director of Proximity Markets at Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai), said, “The collaboration with Indian designer Gaurav Gupta celebrates the shared cultural heritage and ties between Dubai and India, expressed through the medium of fashion and style. India is a key priority market for Dubai and this partnership strengthens creative connections and reinforces Dubai’s position as a premium lifestyle destination. It demonstrates the commitment to shaping Dubai as a progressive, sustainable fashion hub where tradition and innovation converge, driving global trends and setting standards for the future of fashion.”
After its successful debut at Gaurav Gupta’s couture showroom in Mumbai, the Dubai-inspired capsule collection is now available on order, followed by select Gaurav Gupta stores across India. The collection will also be available online with a price-on-request option.
Bata India has joined forces with Marvel to unveil an exciting, limited-edition superhero footwear collection, launched just in time for the release of Captain America: Brave New World in India. The collection, inspired by Marvel's legendary heroes, is designed to bring superhero energy to every step, making it a must-have for fans, sneaker enthusiasts, and young superheroes alike.
The collection features a variety of footwear options, including Bubblegummers, Floatz, and North Star, catering to all age groups. For young fans, Bubblegummers and Floatz offer playful, superhero-themed footwear adorned with Captain America shield accents and wings, ensuring comfort and style for even the smallest heroes. For Marvel enthusiasts, North Star presents bold, vibrant sneakers inspired by Marvel’s iconic characters, combining contemporary design with a superhero’s fearless spirit. Prices for the collection start at just Rs. 1,499, making it easy to step into the Marvel universe.
This exclusive collection celebrates the growing love for Marvel in India, offering fans a unique way to connect with their favorite superheroes through footwear that blends style, comfort, and practicality. Designed to meet the demands of modern consumers, each pair promises striking visuals along with unmatched comfort, durability, and functionality. Whether you’re a lifelong Marvel fan or a newcomer, these shoes allow you to showcase your fandom while fitting seamlessly into your everyday wardrobe.
The Bata x Marvel collection is now available at select Bata stores and online at bata.com. Don’t miss out on the chance to step into the Marvel universe—watch Captain America: Brave New World on the big screen while sporting your own superhero kicks!
This exclusive partnership between Bata and Marvel is not only a celebration of two iconic brands but also a tribute to the superheroes who inspire millions. By offering fans the opportunity to wear a piece of their favorite Marvel characters, Bata ensures that every step is filled with the energy and excitement of the Marvel universe.
Fastrack, one of India's leading youth fashion accessories brands, has unveiled its new unisex watch collection, BARE, a transparent timepiece that champions raw authenticity and unfiltered self-expression. Already gaining attention, the collection was named one of the Top 50 Designs in the Product Design Category at the 24th CII India Design Summit 2024.
The BARE collection features six distinctive SKUs, each with a skeletal dial and vibrant aluminum bezel rings in six bold colors. Priced at Rs. 2195, the collection offers a fresh, contemporary design that appeals to style-conscious youth across India. Available at all Fastrack retail outlets, Titan World stores, authorized dealers, and leading online platforms, the collection can also be explored online.
With the tagline “Too Bare To Care,” the campaign emphasizes the watch’s unique design and celebrates individuals who aren’t afraid to show their true selves. The collection encourages wearers to embrace authenticity and express themselves freely, in a world often dominated by curated perfection.
Danny Jacob, Head of Marketing, Fastrack said, "Today’s youth navigate a digital world brimming with hyper-curated, picture-perfect content. But what often gets hidden are the raw, unfiltered realities—flaws, slip-ups, bloopers—that make us beautifully human. It takes boldness and authenticity to show up as your true self in a world that favors perfection. We want to celebrate those fearless enough to embrace the messy, imperfect, and wonderfully real moments of being unapologetically human!"
The Fastrack BARE collection features six SKUs and is now available at all Fastrack retail stores, Titan World outlets, authorized dealers, and major online platforms. The collection can also be explored and purchased online.
Fastrack offers trendy, attention-grabbing designs that appeal to the bold and fashion-forward. With a wide variety of accessories and a keen understanding of youth fashion trends, Fastrack’s creations align with the style aspirations and preferences of its vibrant, youthful audience.
This Valentine’s/Galentine’s season, SOEZI brings the ultimate glam to your fingertips with the launch of its Hello Kitty X SOEZI press-on nail collection. Combining the beloved charm of the global pop culture icon Hello Kitty with SOEZI’s innovative nail solutions, this collection celebrates creativity, individuality, and self-expression. Whether you’re a devoted Hello Kitty fan or simply looking to add a playful twist to your style, these press-on nails will instantly elevate your look and let your nails shine as bright as your personality.
One of the standout designs in the collection is the Love Spell Nails, crafted for a perfect Valentine’s Day or Galentine’s celebration. Featuring a striking red and white color combination, these nails bring the right balance of romance and fun, making them the ideal complement to your special outfit. Designed for short-term wear, each set includes 24 universal nail tips to ensure a comfortable fit for every nail shape. Whether you're dressing up for a romantic evening or a fun night out with friends, the Love Spell Nails will add the perfect finishing touch to your look.
Another exciting design is the Be My Bow Nails, a ready-to-wear set featuring adorable heart and Hello Kitty prints in a charming white and red theme. These nails offer a unique and versatile style, making them a must-have accessory for the season of love. Like all SOEZI nails, they are designed for short-term wear and come in a universal size for a seamless fit. Each kit includes 24 nail tips, three adhesive tabs for effortless application, and two wood cuticle sticks for precision placement.
Priced between Rs. 799 to Rs. 1,329, the SOEZI X Hello Kitty collection will be available for purchase on the SOEZI website, Nykaa, Tata Cliq, Myntra, and Zepto. This limited-edition collection promises to make your Valentine's or Galentine’s celebration extra special with effortless, salon-quality nails in minutes.
Miraggio, one of the renowned handbag brands is embracing the spirit of Valentine’s Day with the launch of its exclusive Love Collection. Designed to honor self-love, strength, and individuality, this limited-edition collection is a tribute to every unique facet of one’s personality. Whether you lead with your heart or your mind, Miraggio encourages you to embrace your authentic self without hesitation.
The Love Collection redefines love beyond traditional notions, offering an exquisite selection of handbags that seamlessly blend romantic aesthetics with sleek elegance. The range includes shoulder bags, micro bags, and heart-shaped designs, available in striking red and classic black hues. Each piece is adorned with Miraggio’s signature heart charm, symbolizing the power of self-love and the beauty of embracing oneself completely.
Mohit Jain, Founder & CEO, Miraggio shared, “This Valentine’s Day, we want to celebrate the real you—the dreamer, the thinker, the feeler, the planner. This collection is about embracing the parts of ourselves that make us whole, whether we lead with emotion or logic, passion or practicality. We’ve created a range that is as diverse and bold as the women who wear them. Every piece is designed to empower you to carry your unique story with style.”
The campaign challenges conventional ideas of love by addressing an often-overlooked truth: the internal balance between emotion and logic. It encourages women to embrace their dominant traits—whether they navigate life through feelings or rationality—and celebrate the unique blend of qualities that define them. By highlighting that every aspect of one’s personality is valuable, Miraggio’s collection stands as a reminder that being “too much” is actually a superpower.
At the heart of the Love Collection are four standout handbags, each crafted to reflect a different personality and style. The Dream Shoulder Bag is designed for those who love a romantic, feminine touch, featuring premium materials, a lace-up bow tie detail, and a metallic branded heart charm that exudes elegance. The Soul Crossbody Bag, with its heart-shaped silhouette, dreamy textures, and flirty lace-up bow details, embodies playful romance, making it an ideal statement piece. For those who appreciate charm in a compact form, the Hope Micro Bag is the perfect accessory. With delicate bow tie details and a metallic heart charm, it effortlessly adds a feel-good, romantic vibe to any look. Meanwhile, the Chérie Crossbody Bag, with its crinkle texture, dreamy bow details, and signature branded heart charm, is a versatile addition, seamlessly transitioning between casual and special occasions.
Complementing the handbag collection, Miraggio has also introduced The Love Charm and Lovebug Charm, two stylish accessories that serve as the perfect finishing touches. The Love Charm, adorned with a chic red bow tie detail, adds a whimsical burst of personality to any handbag, while the Lovebug Charm offers a heart-shaped mirror case and lipstick holder, blending playfulness with practicality. These charms are designed not just as accessories but as delightful details that enhance self-expression and confidence.
Hershey India Pvt. Ltd., a subsidiary of The Hershey Company, one of the world’s leading snacking and confectionery brands, has unveiled its Valentine’s Day campaign, ‘Sometimes, Love Sounds Like…’. The campaign highlights the beauty of expressing love through small, heartfelt gestures, reinforcing Hershey’s as the perfect companion for modern-day Valentine’s Day celebrations.
Recognizing that today’s Indian consumers celebrate love in their own unique ways, Hershey India has launched a series of six short films that showcase love in its simplest yet most profound forms—whether it’s checking in on someone, sharing a quiet moment, or simply being there. These films emphasize that love doesn’t always need words; it can be felt through everyday actions.
At the heart of the campaign is Hershey India’s diverse chocolate-led portfolio, including HERSHEY’S KISSES, HERSHEY’S EXOTIC DARK, HERSHEY’S BARS, and HERSHEY’S CHOCO TUBES. Each product plays a role in reinforcing the idea that love is best expressed through thoughtful, sweet gestures.
Luigi Mirri, GM, Hershey India & APAC said, “Love is expressed in countless ways, often through the simple, everyday moments we might overlook. With our Valentine’s Day campaign, we’re focusing on how these everyday dialogues can carry meaning. At Hershey, we believe our chocolates are more than just treats; they’re a way of creating moments of goodness - something that lies at the heart of our purpose. This campaign invites consumers to express love on their terms - no grand gestures, just real, relatable moments, adding to the countless micro-occasions where love can be celebrated.”
With this campaign, Hershey India continues to strengthen its brand presence in the Indian market, not just as a chocolate brand but as an enabler of cherished moments. The brand recognizes that love takes many forms—romantic relationships, friendships, family bonds, and even self-love. By tapping into these everyday expressions of love, Hershey India encourages people to celebrate affection in a way that feels personal and genuine.
This Valentine’s season, Bold Care, one of India’s leading men’s wellness brands, has partnered with SOCIAL, Mumbai’s popular hangout destination, to add a playful and responsible twist to the celebrations. As part of SOCIAL’s “Love Like the OGs” campaign, Bold Care has introduced a range of quirky and engaging experiences across SOCIAL’s outlets in Chembur, Powai, Khar, Carter Road, Versova, and Colaba. Running from February 10 to February 23, the collaboration encourages open conversations about intimacy while keeping the mood lighthearted and entertaining.
To enhance the Valentine’s experience, Bold Care has placed free condoms in all SOCIAL washrooms, each accompanied by witty and relatable messages designed to spark smiles and awareness. Phrases like “Bad Decisions at the bar, Good decisions here”, “All the ishq, none of the risk”, and “No mistakes, only latex” serve as cheeky yet responsible reminders. Meanwhile, SOCIAL’s drink menus have been infused with fun, featuring playful taglines such as “Smooth sips for a bold night ahead”, “Wine now, dine later”, and “Wishing you a happy ending tonight”, further setting the tone for an unforgettable evening.
Taking the experience a step further, Bold Care has also placed Polaroid cameras at every SOCIAL outlet, allowing couples to capture their special moments. Guests can upload these snapshots on Instagram, tag Bold Care, and stand a chance to win Rs. 50,000, making their Valentine’s Day celebration even more exciting.
The campaign has already gained widespread attention, with many visitors sharing their experiences on social media and praising Bold Care’s innovative and humorous approach. By blending fun, responsibility, and bold self-expression, Bold Care and SOCIAL are redefining the way people celebrate love. Whether you’re spending the evening with your partner or your friends, this campaign offers a unique and memorable Valentine’s experience—one that’s bold, fun, and responsibly unforgettable.
Simply Fresh, the flagship brand of BN Group, has introduced a heartwarming Valentine’s Day campaign titled #KaroSabsePyaar, aimed at celebrating love in all its forms. Moving beyond the conventional notion of romance, the campaign highlights the significance of love for family, friends, and the broader community, encouraging people to express their emotions through simple yet meaningful actions.
At the core of the campaign is a thought-provoking film that portrays the world as a shared space where every individual plays a role in making it better. The gesture of gifting a plant serves as a metaphor for selfless love, generosity, and nurturing relationships, offering a fresh perspective on how love can be expressed. The message underscores that love is not bound by time, a single occasion, or a specific relationship—it flourishes in everyday acts of kindness, appreciation, and care.
Kiran Giradkar, Chief Marketing Officer, BN Group said, “At Simply Fresh, we have always championed fresh ideas that drive positivity and meaningful change. With #KaroSabsePyaar, we want to remind people that love is a universal language, best expressed through simple, heartfelt actions. This campaign aligns seamlessly with our overarching theme, ‘Rakho Iraade Fresh’, which encourages people to embrace freshness not just in food, but in their thoughts and connections.”
The campaign serves as a gentle reminder that love isn’t limited to grand gestures—it can be as simple as checking in on a friend, appreciating a colleague, or showing kindness to strangers. By encouraging people to broaden their definition of love, Simply Fresh hopes to spark a movement where individuals become more mindful of the small yet powerful moments of connection in their daily lives.
To engage a wider audience, the #KaroSabsePyaar campaign is being actively promoted across Instagram, Facebook, LinkedIn, YouTube, and X (formerly Twitter). The brand is encouraging users to share their own expressions of love—whether through acts of kindness, thoughtful gestures, or special moments spent with loved ones—using the campaign hashtag.
Nirvana by boAt, the premium audio line from boAt, has collaborated with renowned designer Dhruv Kapoor to introduce the exclusive ‘Flaming Hearts’ collection. This limited-edition range fuses high-end audio with cutting-edge fashion, presenting TWS earbuds and headphones that embody love, passion, and unrestrained self-expression.
At the heart of this collaboration is the striking ‘Flaming Hearts’ print, sourced from Dhruv Kapoor’s design archives. A powerful symbol of uninhibited love, the design features a mesmerizing blend of mystical blue and fiery red hues, crafting a bold and expressive aesthetic.
More than just an audio collection, the Nirvana by boAt x Dhruv Kapoor collaboration is a cultural statement. Celebrating love in all its forms—romantic, platonic, or self-love—the collection encourages individuals to embrace their true selves without hesitation. Kapoor’s signature design sensibilities seamlessly merge with Nirvana by boAt’s state-of-the-art audio technology, creating collectible pieces that are both artistic and innovative.
The Nirvana IVY TWS earbuds deliver an immersive listening experience with 360-degree Spatial Audio, Head Tracking, and 50dB Hybrid Active Noise Cancellation, ensuring crystal-clear sound. Meanwhile, the Nirvana Eutopia headphones take audio excellence to the next level, featuring 360-degree Spatial Audio, Head Tracking, and a dual-microphone system with ENx Technology for flawless communication.
“For me, the flaming hearts serve as reminders to love ourselves to the fullest. It’s all about unrestrained love- raw, unapologetic, one that burns bright with intensity. Let’s celebrate love in its purest form,” shared Dhruv Kapoor.
Aman Gupta, Co-founder and CMO, boAt added, “Nirvana by boAt is our commitment to delivering premium audio for a discerning audience. This collaboration with Dhruv Kapoor blends immersive sound with fearless self-expression, transforming each into a statement of individuality and craftsmanship.”
The Flaming Hearts collection, featuring the Nirvana IVY TWS and Nirvana Eutopia headphones, will be available for purchase starting February 18, 2025, exclusively on boAt’s official website and at select retail partners.
This Valentine’s Day, Allen Solly, a leading casual fashion brand from Aditya Birla Fashion and Retail, brings together different generations through a collaboration that redefines style and confidence. Teaming up with the legendary Zeenat Aman, the brand presents ‘Own Your Z’, a digital campaign that showcases the original trendsetter engaging with Gen Z lingo—infusing it with her signature charm and effortless wit.
In a fresh and playful take on modern trends, the iconic actress deciphers popular Gen Z slang—like ‘slay’ and ‘drip’—only to prove that she has been embodying these expressions long before they became part of the cultural vocabulary. Through her poised yet lighthearted interpretation, Zeenat Aman reinforces the idea that true style, confidence, and individuality are timeless.
Richa Chaube Pai, Chief Business Officer, Allen Solly said, "With this collaboration, we’ve brought together two ends of the style spectrum—GenZ, the digital-first trendsetters, and Zeenat Aman, the original icon who has been redefining fashion for decades. It’s fascinating to see how effortlessly she bridges the gap, proving that confidence and individuality are truly ageless. This collaboration is a celebration of how fashion and self-expression transcend generations."
The campaign, which has been launched across social media platforms, has already begun sparking conversations, resonating deeply with audiences across different age groups. The fusion of nostalgia and contemporary fashion culture positions Allen Solly as a brand that not only evolves with changing trends but also celebrates timeless fashion and self-expression.
Through ‘Own Your Z’, Allen Solly once again reinforces its commitment to bridging generations, proving that style has no boundaries and that true icon never go out of fashion. With Zeenat Aman leading the way, the campaign serves as an ode to confidence, individuality, and the enduring power of self-expression.
Minute Maid, Coca-Cola’s popular fruit beverage brand, has introduced its latest campaign, “Shake it Up with Minute Maid Pulpy Orange”, targeting Gen Z and young adults. The campaign positions the drink as a refreshing companion for everyday moments, emphasizing its real orange juice with pulp.
As part of this campaign, a brand film featuring actors Shraddha Kapoor and Nani has been released. The film takes viewers on a jungle safari, where the duo encounters inactive animals, creating an uninspiring atmosphere. However, with a shake of a Minute Maid Pulpy Orange bottle, the scene transforms, bringing energy and excitement to the moment.
Ajay Konale, Director, Marketing, Nutrition Category, Coca-Cola India and Southwest Asia said, “Minute Maid is at the forefront of evolving consumer preferences, delivering the goodness of real fruit juice with the differentiation of added real pulp. With our latest ‘Shake It Up’campaign, we are encouraging youngsters to embrace everyday boring moments in today’s fast moving digital era with a sip of Minute Maid pulpy orange juice."
Shraddha Kapoor said, “I love how Minute Maid Pulpy Orange shifts the vibe from dull to fun. The campaign is all about finding fun in the unexpected, and I had a blast bringing that to life on screen.”
Actor Nani shared, “Being part of this campaign was a refreshing experience. The idea of shaking things up resonates brilliantly with the youth, and I believe Minute Maid Pulpy Orange is the perfect beverage companion for sipping on something special.”
Sukesh Nayak, Chief Creative Officer, Ogilvy India commented, “The idea for the 'Shake It Up' campaign came from a key product ritual. Minute Maid Pulpy Orange is a drink that requires shaking before consumption because of its pulp. That was it. What if the world was shaken up by something that breaks the everyday monotony every single time the bottle is shaken? That’s where the creative idea came from.”
Through a 360-degree marketing approach, Coca-Cola India is bringing the “Shake It Up with Minute Maid Pulpy Orange” campaign to life across multiple platforms. A combination of YouTube films, social media activations, and the “Plot Twists with Minute Maid Pulpy Orange” influencer-driven content series ensures the brand remains integrated into consumers’ daily experiences across TV, digital, and social media.
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