Malabar Gold & Diamonds Taps Manasi Parekh for Campaign on Responsible Gold Purchasing

Actor Manasi Parekh has been unveiled as the face of Malabar Gold & Diamonds’ latest campaign, which is focused on educating customers about responsible and transparent gold purchasing. Over the next two years, Parekh will represent the brand, connecting with both national and international Gujarati audiences.

The campaign has been directed by Viral Shah, a National and State Award-winning filmmaker renowned for his work in the Gujarati film industry, including films such as Kutch Express and Golkeri. This is Malabar Gold & Diamonds' first campaign in Gujarati, marking an important milestone for the brand.

In the campaign, Manasi Parekh is seen wearing a variety of Malabar Gold & Diamonds jewelry, including traditional gold pieces, modern rose gold diamond styles, and everyday jewelry. The campaign's scenes portray common life events such as a baby shower, bridal shower, conversations around gold purchases, and moments of celebration, showcasing the practical and emotional value of buying jewelry from a trusted source. Each scene emphasizes the joy of gifting and the reliability of purchasing from a brand that champions transparency and trust.

“I’m thrilled to be part of Malabar Gold & Diamonds’ campaign. I love how this campaign emphasizes honesty and transparency, helping people feel confident about the gold they’re buying. Each piece I wore felt special, not just for its beauty but for the trust it symbolizes. I’m proud to contribute to this important narrative, celebrating quality and integrity—values that are close to my heart and, I believe, resonate with so many of us,” shared Manasi Parekh.

MP Ahammed, Chairman, Malabar Group said, “We selected Manasi Parekh for this campaign because of her strong cultural roots in Gujarat, which makes her a perfect ambassador for our brand among Gujarati customers. Renowned for her impactful work in both television and film, Manasi resonates across generations, adding broad appeal to our campaign. Her alignment with Malabar Gold & Diamonds' values of responsibility and authenticity strengthens our message around fair pricing and ethical practices. Her warm, approachable presence naturally opens up a conversation about Malabar’s commitment to transparent gold buying, making this campaign genuinely meaningful to the people of Gujarat and the diaspora worldwide.”

The campaign has been launched across multiple platforms, including TV, print, digital media, social media, and hoardings, with a particular focus on reaching the Gujarati community.