Mattel Celebrates 80 Years with Major Game Releases
Mattel Celebrates 80 Years with Major Game Releases

Mattel has announced a multi-year strategic partnership with Outright Games, a publisher of family-friendly interactive entertainment. The partnership kicks off with the release of three new games – “Matchbox Driving Adventures,” “Monster High: Skulltimate Secrets,” and “Barbie Project Friendship” – for all consoles and personal computers, set to be released before the end of 2024.

This partnership highlights Mattel's strategy to deepen engagement in the digital games sector by leveraging its brands to create experiences for a global market. In 2023, Mattel Digital Games achieved a significant milestone by reaching 48 million monthly active players. This success has been driven by “Barbie Dream House Tycoon” and “Hot Wheels Unleashed 2: Turbocharged.”

As Mattel nears its 80th anniversary, the company is poised to expand its digital footprint by introducing more games across a variety of platforms that resonate with fans of all ages.

“Mattel is moving full steam ahead in its commitment to delivering fun, innovative digital gaming experiences that will broaden the universe of its many beloved franchises for fans worldwide,” says Mike DeLaet, Global Head of Digital Gaming at Mattel.

Mike further said, “A critical component of this strategy is choosing the right partners, which is why Mattel is very pleased to announce this multi-year partnership with Outright Games.”

“Outright Games prides itself on expanding iconic intellectual properties into cherished video games,” says Stephanie Malham, Managing Director of Outright Games.

Malham further said, “Working with Mattel has offered an opportunity to combine expertise to create engaging and accessible new video games with Mattel’s global franchises. The team is excited to see the relationship evolve as we move forward to bring Barbie, Monster High, and Matchbox fans of all ages a fresh and exciting way to enjoy these beloved franchises.”

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