Maybelline New York Teams Up with Peggy Gou for Creative Collaboration
Maybelline New York Teams Up with Peggy Gou for Creative Collaboration

Maybelline New York, a renowned cosmetics brand globally, is excited to introduce Peggy Gou, the electronic music sensation, as its latest global ambassador. Peggy Gou, a prominent DJ and producer known for her groundbreaking contributions to music, gained widespread acclaim with her 2023 hit "(It Goes Like) Nanana". Renowned for her influence in both the music and fashion realms, Gou now ventures into the beauty industry as well.

"Maybelline New York is thrilled to welcome Peggy Gou as our newest ambassador. Peggy is the hottest DJ in the world and her songs are everyone's summer soundtrack. Her infectious energy and her ability to connect with such a diverse audience is a true testament to her authenticity and artistry. We look forward to the power of this partnership with Peggy, to celebrate creativity and self-expression,” said  Trisha Ayyagari, Global Brand President, Maybelline New York.

Gou's dynamic stage presence and influential fashion sense have earned her a vast international fan base. Beyond her music, fans are drawn to her genuine and innovative approach to beauty, further solidifying her global appeal.

"I am honored and excited to join the Maybelline New York family. Maybelline has always been a brand that celebrates individuality and creativity – values that resonate deeply with me. Maybelline products are not only high-performing but also resilient enough to withstand the demands of my often-hectic global touring schedule. I look forward to embarking on this journey,” commented Peggy Gou on the partnership.

In her role as a Maybelline ambassador, Gou will headline upcoming product launches and brand initiatives, encouraging fans to celebrate their uniqueness and showcase their personalities through makeup. The partnership will commence with Peggy's interpretation of Maybelline's iconic SuperStay Matte Ink Liquid Lipstick collection, renowned for its groundbreaking 16-hour wear formula. 

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