Mentos Returns to TV with ‘Yes To Fresh’ Campaign, Starring Abhay Verma

Perfetti Van Melle India’s iconic brand Mentos has returned to television screens after an extended hiatus, launching its fresh new campaign titled “Yes To Fresh.” Designed to transform mundane, everyday moments into playful, extraordinary experiences, the campaign stars actor Abhay Verma, bringing the fun, fresh energy that Mentos embodies to life.

The new brand film opens in a dreary biology classroom, where students are visibly bored and inattentive. Abhay Verma, playing the protagonist, reaches for a Mentos candy in his moment of boredom. The instant he pops one into his mouth, a refreshing wave overtakes him, signaled by upbeat music and a dynamic shift in atmosphere. Suddenly, the ordinary classroom becomes a vibrant playground of imagination, as Abhay’s outfit brightens with color, walls unfold, and the benches start rotating, creating a lively and humorous scene. His classmates remain oblivious, adding a humorous contrast. Papers fly, a book humorously lands on a student’s face, the professor’s wig goes airborne, and even a skeleton joins the dance. The film ends with the iconic Mentos logo, a reminder of how the brand can turn mundane moments into fun-filled experiences.

“Mentos has long been synonymous with freshness & new perspectives, making a lasting impact on consumers everywhere. Our latest campaign, say ‘Yes to Fresh’, pays tribute to this legacy while introducing a fresh perspective tailored for Gen Z. This vibrant generation thrives on spontaneity and seeks out joyful experiences in their daily lives. With the charismatic Abhay Verma leading the charge, we showcase how enjoying Mentos inspires a fresh mindset, empowering individuals to uncover fun in the boring,” stated Gunjan Khetan, Marketing Director, Perfetti Van Melle India. 

Anurag Agnihotri, Managing Partner (Creative), Ogilvy West shared, “We wanted to keep our message simple yet impactful. Life often presents us with everyday moments that feel stuck in a loop of monotony. That's where Mentos comes in. With just one refreshing pop, Mentos turns those mundane moments into unexpected bursts of fun. No matter how dull the situation is, Mentos transforms it into something memorable and refreshing. That's why Mentos – ‘Yes To Fresh.”

“As a kid, refreshment meant Mentos for me. The first thing I'd buy with my daily pocket money was Mentos—and honestly, that's still the case today! In fact, it’s even better now with the Mentos rainbow roll. It's been a part of my life ever since, so becoming the face of this iconic brand after all these years feels like life has come full circle. It’s a ‘Yes to Fresh’ from me, as I let the fun unfold,” shared Abhay Verma, Actor.

The campaign highlights the Mentos Rainbow Roll, a fan favorite in the Mentos lineup, celebrated for its variety of fruity flavors like strawberry, orange, watermelon, and pineapple—all in a single roll, adding a playful twist to the classic Mentos experience.

The new campaign is now live, inviting fans to experience the refreshing fun of Mentos and say “Yes to Fresh” with every pop.