Mia by Tanishq Launches 'Firefly Collection,' India's First Glow-in-the-Dark Jewels

In a move set to captivate jewelry enthusiasts, Mia by Tanishq has launched its latest innovation, the ‘Firefly Collection,’ across India. This exclusive line introduces the country’s first-ever glow-in-the-dark jewelry, a cutting-edge feature that adds a whimsical and enchanting touch to each piece. Inspired by the ethereal beauty of fireflies, the collection celebrates creativity and individuality, making it the perfect choice for those who wish to shine both day and night.

The ‘Firefly Collection’ marks a significant milestone in Mia by Tanishq's journey of innovation and design excellence. Crafted from 14kt gold, the collection offers a seamless blend of versatility and elegance, all at accessible price points. This makes it an ideal option for self-expression or thoughtful gifting. The collection includes a range of mesmerizing pendants, alluring earrings, and chic separates, each infused with patented technology that ensures they continue to sparkle long after the sun sets.

Shyamala Ramanan, Business Head, Mia by Tanishq expressed, “We are thrilled to unveil the 'Firefly Collection,' which is a beautiful addition to our ever-expanding range of jewelry that celebrates the 'Star in You'. Keeping up with the needs of the modern consumer looking for trendy, versatile, and unique jewelry, this collection represents a natural evolution, featuring rare glowing jewelry that connects the enchanting glow of fireflies to the emotional value of following your inner light. Discover pieces that are engineered to perfection, ensuring that you, every item stand out as a true work of art that is as unique as you are."

He further added, “As consumer behavior continues to evolve, Mia by Tanishq remains committed to catering to the dynamic needs of our customers, offering diverse and versatile pieces that resonate with their unique styles. This collection shines a spotlight on our design philosophy, focusing on the captivating glow that reflects the beauty of individuality. We take immense pride in the thoughtful research and creativity that has gone into this highly awaited launch, ensuring that each piece not only dazzles but also embodies our dedication to excellence and innovation in jewelry design.”

The collection is available at select Mia stores across India and online at the Mia by Tanishq website. With the ‘Firefly Collection,’ Mia by Tanishq continues to push the boundaries of jewelry design, helping customers shine brighter than ever before.