MINISO Unveils Enchanting Harry Potter Collection with Over 800 Magical Products

Global lifestyle brand MINISO has unveiled its highly anticipated Harry Potter-inspired collection, offering over 800 uniquely designed products inspired by the iconic wizarding world. Available in stores globally, the collection features a wide range of products designed to bring the magic of Harry Potter into everyday life, from plush toys and pet products to accessories, stationery, fragrances, and more.

The extensive collection spans more than ten categories, each infused with elements that fans of the Harry Potter franchise will instantly recognize. From school-themed items featuring the vibrant colors and symbols of the four Hogwarts houses to beloved characters like Hedwig and memorable moments such as Harry’s birthday cake and Platform 9¾, the collection pays homage to the details that make the Harry Potter films so beloved.

Among the most exciting products are the themed bags, scarves, gloves, and socks, each adorned with the colors and crests of the Hogwarts houses. There are also blind boxes containing collectible items, such as journals embossed with house emblems, which will surely appeal to collectors and fans alike. These thoughtful designs aim to bring the enchantment of the wizarding world into the daily lives of fans, making it possible to carry a piece of Harry Potter wherever they go.

MINISO has also created immersive in-store experiences to complement the collection, with Harry Potter-themed displays and pop-up shops featured in high-profile locations around the world. For example, fans can visit the Irvine Spectrum Center in the United States or stores in Hong Kong to explore the magic firsthand. Other countries, including Canada, Malaysia, the United Kingdom, and France, have already introduced the collection, and plans are in place to expand it to over 80 markets globally.

This collaboration is not a one-time event. MINISO has committed to continuing the partnership with new products and exclusive releases planned throughout 2025. As the collection expands, fans can expect even more ways to incorporate the magic of Harry Potter into their everyday routines, making this collaboration a must-have for any true Harry Potter enthusiast.

With such a vast array of products and experiences, MINISO’s Harry Potter collection is set to be a global success, offering something for everyone—from fans of all ages to collectors, giving them the chance to bring a little bit of the wizarding world into their lives.