The Moms Co. Celebrates Children’s Day with Heartwarming ‘Parent Reviewers’ Campaign

The Moms Co, a leading baby and mom brand under the Good Glamm Group, has celebrated Children’s Day with a playful and heartfelt twist. In its new video campaign, the brand turns the spotlight on kids, inviting them to become “Parent Reviewers” and share their candid and humorous assessments of their parents’ “performance” in areas such as screen time habits, cooking skills, fun factor, and strictness.

The campaign beautifully captures the essence of childhood—unfiltered honesty, boundless curiosity, and a dash of cheeky humor. In the video, parents listen in from another room as their children offer open and humorous feedback on family life. From asking for more playtime and fewer vegetables to suggesting improvements to bedtime routines, the kids’ genuine observations evoke priceless reactions from their parents and provide an endearing glimpse into how children see their parents and the challenges of parenting.

Anika Wadhera, Group Marketing Director, the Good Glamm Group shared, "At The Mom's Co., we celebrate every dimension of parenthood—including the moments when we learn from our little ones. This Children’s Day, we wanted to put kids at the center and celebrate their unique perspective, reminding parents to embrace the honest, joyful feedback that only a child can offer.”

The Moms Co. aims to remind parents that parenting isn’t solely about setting boundaries and guiding young minds; it also involves listening, learning, and cherishing moments of connection. By showcasing the lighthearted and joyful critiques from kids, the campaign resonates with families, celebrating the small moments that strengthen bonds and bring joy to everyday life.

By putting children at the center of the conversation, The Moms Co. continues to emphasize its commitment to supporting parents through both the challenges and joys of raising children, all while fostering an environment where both parents and kids can thrive and learn together. This campaign, with its funny yet insightful feedback, reminds us all that sometimes, the best lessons come from the youngest voices in the room.