Mondelez India, known for its leading snacking products, is set to enhance the premium gifting landscape with the introduction of Studio Creations by Cadbury, a new collection of signature pralines. This launch, marking the brand's most significant introduction in over five years, aims to redefine the premium gifting experience to align with the tastes of today’s discerning consumers.
The Studio Creations collection features a curated selection of pralines in three unique flavors: Gianduja, Brownie Aux Noix, and Chocolat A L’Orange. Each praline combines high-quality ingredients with artistic design, presented in an elegantly crafted jewel-toned box. The collection reflects a trend towards more refined and thoughtful gifting options, allowing consumers to express their sophistication.
Nitin Saini, VP of Marketing at Mondelez India said, “With Studio Creations by Cadbury we’ve reimagined gifting as a tasteful and refined gesture. It’s not just about the chocolates—it’s about the thought and care that goes into choosing something truly special for someone important. The new launch also underscores our commitment towards elevating the premium portfolio; a category that’s growing significantly higher than the overall chocolate category in India."
As consumers increasingly see gifts as an extension of their tastes, Studio Creations by Cadbury provides an opportunity to give something unique and artistic. To highlight this artistic vision, Mondelez India has partnered with celebrity couple Kareena Kapoor Khan and Saif Ali Khan as brand ambassadors. The couple expressed their enthusiasm for the collaboration, stating, “We’re so excited to join the Cadbury family and be a part of this incredible new launch, Studio Creations By Cadbury. This is more than just chocolates—it’s about giving a gift that feels special, refined, and thoughtful. We can’t wait to share this with everyone!”
Sukesh Nayak, Chief Creative Officer at Ogilvy India asserted, "This festive season Mondelez is offering a luxurious chocolate gifting experience with the launch of Studio. What stands out is how different and classy it looks and feels amongst all its competition. Saif Ali Khan and Kareena Kapoor Khan’s effortless chemistry and charm were a perfect match for the brand’s personality. The film shows how the box of Studio pralines catches attention like a piece of art does.”
Shekhar Banerjee, Chief Client Officer and Office Head at Wavemaker India said, “This approach demands a unique perspective on audience segmentation, media usage, data, and platforms. Key to our campaign was how we segmented premium chocolate consumers, leveraged our Qcom and retail partnerships, and identified strategic corridors that drive impact. These elements were instrumental in crafting a campaign that aligns perfectly with our premium positioning.”
Phil Dall, Executive Creative Director Southeast Asia and India at Design Bridge and Partners added, “Studio Creations by Cadbury represents the next evolution in our long-standing partnership with Mondelez. We’ve worked together to create not just a brand, but an experience that truly connects with consumers. It’s about more than gifting—it’s about crafting moments of connection through artistry and indulgence, reinforcing the creative vision we’ve cultivated together over the years.”
Through Studio Creations by Cadbury, Mondelez India aims to deliver a sophisticated gifting option that combines artistry and indulgence, solidifying its position in the premium chocolate segment. This initiative not only reflects the brand’s commitment to innovation but also addresses the evolving expectations of consumers in the gifting space.
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