From Motu Patlu to Baby Shark: Viacom18 Launches Back-to-School Collection
From Motu Patlu to Baby Shark: Viacom18 Launches Back-to-School Collection

The recent launch of Viacom18 Consumer Products' new 'Back to School' collection in Mumbai promises an exciting lineup of merchandise featuring popular characters like Motu Patlu, PAW Patrol, Dora The Explorer, Baby Shark, Miraculous, LOL Surprise, and Masha and The Bear. This collection aims to add fun and joy to the return to classrooms for kids with a range of vibrant and appealing items.

The collection includes essential school items such as school bags, lunch boxes, pencil boxes, water bottles, and activity books, all adorned with bright colors and attractive designs featuring beloved cartoon characters.

Sachin Puntambekar, Head of Viacom18 Consumer Products, expressed the brand's commitment to offering innovative and engaging products that connect with consumers. He emphasized how this 'Back to School' range is designed to create memorable experiences for children and bring them closer to their favorite characters.

Puntambekar said, "At Viacom18 Consumer Products, we are committed to offering innovative and engaging products that resonate with our consumers across product categories. Our ‘Back to School’ range promises to bring young fans closer to their favourite characters and make the return to school a memorable experience for kids. This year again, we've meticulously curated our latest collection of kids’ merchandise to cater to children across ages thus ensuring that every child finds joy and inspiration in our offerings.”

To support this launch, Viacom18 Consumer Products has devised a comprehensive marketing strategy. This strategy involves on-air promotions across Viacom18 network channels and JioCinema, retail store activations, influencer collaborations with mommy bloggers, and social media campaigns. Furthermore, a giveaway contest on their social media pages will reward 10 winners with merchandise, adding excitement to the launch.

The price range of the products is attractively set between Rs. 50 to Rs. 1299, making them accessible to a wide audience. The merchandise will be available at leading kids' stores like Hamleys, Reliance Retail, Landmark, Toys R Us, Dmart, Vmart, Crosswords, and major e-commerce platforms including Amazon, Flipkart, and First Cry, ensuring nationwide availability across 1000+ retail touch points.

This launch promises to make going back to school a delightful experience for children, offering a diverse range of quality products featuring their favorite characters from popular animated series.

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