Nasher Miles Redefines Travel Gear with Rishabh Pant in New Ad Campaign

Nasher Miles, India’s new-age luggage brand known for its vibrant and stylish designs, has announced a transformative marketing campaign featuring cricket star Rishabh Pant. The campaign, which was strategically launched during the ongoing IPL auction, aims to redefine how millennials and Gen Z view travel gear and destination experiences.

Created in collaboration with Mumbai-based creative agency Please See//, the campaign is titled “The Trip Starts with Nasher Miles.” It includes three distinct ad films that showcase the brand's globally inspired collections: Paris, Coorg, and Zanzibar. Each film features Rishabh Pant’s dynamic persona, turning luggage from a simple travel accessory into a statement piece that embodies adventure and personal style.

Lokesh Daga, Co-founder & CEO, Nasher Miles commented, “Rishabh Pant represents everything our brand stands for – unconventional, bold, and always ready to challenge the status quo. Just as he disrupts cricket with his extraordinary shots, we're disrupting the luggage market by making travel gear a lifestyle choice, and not just a functional necessity. Available across 700 retail outlets pan India as well as across all leading e-commerce marketplaces as well as QCommerce marketplaces, Nasher Miles is already among India’s most recognized new age brands.”

The campaign capitalizes on Pant’s off-field persona and his recognition as the highest-paid IPL cricketer, creating a narrative that resonates with young, adventurous travelers. In the ad films, Pant is seen in various scenarios that highlight Nasher Miles’ collections: donning a Hawaiian shirt inspired by the Paris bag before a match, planning a camping trip with the Coorg collection, and heading off to Dal Lake with the Zanzibar bag after a victory.

Rishabh Pant said, “Nasher Miles understands that travel is about the story you create, not just the destination. These bags are more than just luggage – they're your travel companion, reflecting your personality and spirit of adventure.”

Abhishek Daga, Co-Founder & Chairman, Nasher Miles said, “Our objective is to shift consumer perception. We want to transform luggage from an afterthought to a declaration of travel. With Rishabh, we're not just selling bags; we're selling the promise of adventure and self-expression. As we transform from an online-only Brand to a truly Omni Channel one, we are on track to add 3-6 Exclusive brand outlets by the end of the Financial Year to further enhance the user experience.”

The campaign, which includes humor-filled short films, leverages Pant’s playful on-field persona while reinforcing Nasher Miles’ core messaging. By highlighting collections inspired by global destinations such as Paris, Coorg, and Zanzibar, the campaign encourages consumers to view their travel gear as an extension of their personal brand. It will be launched across Google and Meta platforms, targeting millennials and Gen Z consumers who see travel as not just a journey, but a lifestyle statement.

With this campaign, Nasher Miles takes a significant step toward connecting with a younger, more dynamic consumer base. The brand remains dedicated to offering stylish, functional luggage that goes beyond traditional expectations, positioning itself as a leader in the evolving travel gear market.