Netflix and 4700BC Introduce Gourmet Popcorn Pairings for Premium Entertainment

In a groundbreaking collaboration aimed at revolutionizing how people consume entertainment, 4700BC, India’s leading gourmet popcorn brand, has partnered with Netflix, the world’s most popular streaming platform. Together, they are bringing a new dimension to at-home entertainment by launching two exclusive popcorn flavors, Sweet & Salty and Cheese & Caramel, designed to complement Netflix’s wide array of content.

This unique collaboration features Bollywood filmmaker Karan Johar and television actors Karan Wahi and Karanvir Bohra. The exclusive popcorn flavors are inspired by a key consumer insight: while cinema-goers love mixing flavors, they often don’t have the same options at home—until now. Through this partnership, both 4700BC and Netflix aim to elevate the viewing experience, offering a flavor for every genre and a genre for every flavor.

The Sweet & Salty flavor, a global favorite, delivers a perfect balance of sweetness with a hint of sea salt, while the Cheese & Caramel flavor offers a gourmet blend of 4700BC’s signature cheddar cheese and Himalayan Salt Caramel. These limited-edition snacks will be available at major retailers, e-commerce platforms, q-commerce outlets, and the 4700BC website.

Chirag Gupta, Founder and CEO, 4700BC expressed, “At 4700BC, we understand the strong connection between popcorn and entertainment. Our collaboration with Netflix allows us to bring this beloved snack into more homes, making it a staple for any content-watching experience. This partnership is a natural fit, as both brands are committed to enhancing the entertainment experience for our consumers."

The launch is being promoted through a visually stunning ad campaign that captures the essence of this collaboration. The campaign begins with Netflix’s iconic "Who's watching?" screen, featuring a playful debate among the three Karans—Johar, Wahi, and Bohra—over their favorite popcorn flavors while choosing what to binge-watch. In classic Karan Johar style, he settles the debate by mixing Sweet & Salty, illustrating the joy of blended flavors.

Karan Johar, Filmmaker and Cultural Icon added, "As someone who loves good cinema and great food, I believe this partnership between 4700BC and Netflix is a match made in heaven. It ensures that every time you sit down to watch something, it’s memorable, truly capturing the essence of enjoying premium snacks with top-tier entertainment. I’m thrilled to be part of this venture, where every moment and every bite are perfectly paired."

Poornima Sharma, Head of Marketing Partnerships, Netflix India expressed, “Snacking while watching content has always been a beloved tradition. This special-edition popcorn from 4700 BC complements Netflix’s blockbuster entertainment, allowing us to elevate the cherished experience of snacking and watching films and series in the comfort of our homes. Exceptional content deserves exceptional snacks, and this partnership delivers just that.”

This partnership sets a new benchmark for immersive at-home entertainment experiences, with the campaign’s central theme, “Best Enjoyed Together,” encouraging viewers to indulge in the perfect pairing of 4700BC popcorn and Netflix shows. The campaign will be featured across multiple platforms, offering a delightful fusion of premium snacks and world-class entertainment.