New Balance Brings Iconic ‘Made in USA’ and ‘Made in UK’ Collections to India

Acclaimed actor Shefali Shah has joined hands with Flourish, a brand dedicated to reviving traditional craftsmanship and promoting mindful living through its exquisite range of home decor. This collaboration aligns with Shefali’s passion for sustainability and her appreciation for thoughtfully crafted pieces that transform a house into a warm, inviting home.

Flourish, a producer-owned e-commerce platform is celebrated for its blend of heritage and functionality. The brand offers an array of products, including handwoven apparel, handcrafted jewelry, and sustainable artisanal home decor, with a mission to promote conscious consumption. This ethos deeply resonates with Shefali, who has created a home that reflects her values and her love for heritage-inspired, sustainable living.

Shefali Shah shared, “Home is where we find comfort in the little things—a cozy throw, a beautifully handcrafted cushion, or even the cup that holds your morning coffee. Flourish is a brand that believes in mindful choices and celebrates traditional craftsmanship through thoughtful home decor. Every piece, from textiles to tableware, adds a touch of warmth and heritage to my space."

The collaboration was showcased through an exclusive Instagram reel titled "Flourish Your Space, Flourish Your Life." The video features Shefali in her beautifully curated home, enjoying simple joys like journaling in a serene corner, arranging vibrant upcycled coasters, and lighting a handcrafted sherpai bowl.

Shefali further added, “My home tells a story—a reflection of my choices, my growth, and the life I’ve crafted. I used to think sustainability was complicated. These upcycled plastic coasters showed me it’s about simple, mindful steps."

Pragati Tripathi, COO, Flourish commented, “Shefali Shah truly personifies mindful living, effortlessly weaving sustainability into her everyday moments. Her collaboration with Flourish beautifully showcases how thoughtful choices can create a home that is both elegant and conscious, inspiring many to embrace a more intentional lifestyle.”

Through this partnership, Shefali Shah exemplifies how sustainability and mindful living can seamlessly become part of everyday life. By choosing products that are both beautiful and environmentally conscious, she encourages others to celebrate heritage and embrace a more intentional way of living.

In a grand celebration of traditional yet contemporary premium menswear, Tasva, the luxury ethnic wear brand by Aditya Birla Fashion Retail Ltd., in collaboration with celebrated designer Tarun Tahiliani, unveiled its much-anticipated wedding collection for 2025. The event, held on Saturday, January 18, at the iconic UB City in Bangalore, was a stunning showcase of style, artistry, and innovation.

The evening was marked by the presence of Tarun Tahiliani himself, alongside Bangalore’s popular personalities, including Masterchef Harish Closepet, Rida Thara, Shinesh Shetty, and Karthi Mahesh, who took to the runway. The elite gathering included high-net-worth individuals, influencers, and fashion enthusiasts, ensuring an unforgettable evening for the city’s style connoisseurs.

Inspired by themes such as the Tree of Life, Lipan Art, the fluidity of Paisleys, and the evocative Art of Light, the collection beautifully blended heritage craftsmanship with modern innovation. Classic sherwanis were reimagined with asymmetrical cuts and sharp tailoring, while sleek dinner jackets and Indo-Western ensembles brought versatility and sophistication to traditional menswear.

“Today’s groom is rewriting the rules of wedding fashion, embracing tradition while asserting his individuality. At Tasva, we craft pieces that seamlessly blend age-old craftsmanship with contemporary silhouettes and unmatched comfort, ensuring that every outfit feels as remarkable as it looks. Bangalore, a city where modernity meets deep cultural roots, resonates with this ethos perfectly. It’s a market that appreciates the finer details while embracing innovation, making it the ideal canvas for our vision of reimagined occasion wear,” shared Tarun Tahiliani, Chief Design Officer, Tasva. 

“Tasva has always stood for making sophisticated Indian wear accessible to the modern man, and Bangalore is a key part of that journey. The city’s vibrant culture and stylish audience make it an essential market for us. Since opening our very first store in Malleshwaram, Bangalore, now we have an impressive network of 7 stores including our two new flagship stores in Indiranagar and HSR Layout,” added Ashish Mukul, Brand Head, Tasva.

With its thoughtfully curated collections and expanding presence, Tasva continues to set benchmarks in wedding and occasion wear, celebrating a perfect synergy between tradition and contemporary elegance. As the brand deepens its roots in Bangalore, it reinforces its mission of redefining premium menswear for the modern Indian man.

Masaba Gupta, the celebrated designer known for her bold and innovative fashion choices, has once again pushed boundaries with a remarkable collaboration with Amrapali Jewels. This partnership brings a unique fusion of modern and traditional jewelry, combining Masaba’s eclectic style with Amrapali’s rich heritage craftsmanship.

When asked how she would describe this collaboration, Masaba Gupta was candid, describing the collection as “provocative, museum-worthy and white-shirt-jewellery.” Her vision for the line was to create pieces that not only exude timeless elegance but also carry an edge that appeals to contemporary sensibilities. The collection, which marks a first for the designer in the world of jewelry, includes a wide array of pieces, from traditional haars to modern chokers and haslis.

In addition to these classic designs, the collection features elevated ear stacks, showcasing the intricate artistry that has made Amrapali a household name. The bracelets in the line, adorned with meaningful affirmations, offer a personal touch that resonates with Masaba’s signature style, merging aesthetics with deeper symbolism. The blend of vibrant colors, striking shapes, and luxurious materials creates a visually stunning collection that effortlessly bridges the gap between contemporary fashion and traditional Indian jewelry.

The collaboration highlights the union of two creative forces—Masaba Gupta’s disruptive vision and Amrapali Jewels’ heritage craftsmanship. This collection, which combines the best of both worlds, promises to be a game-changer in the realm of luxury jewelry. Whether it's the traditional elegance of haars or the contemporary flair of chokers and ear stacks, this collection offers something for everyone, making it an essential addition to any jewelry lover’s collection.

In an ever-evolving world of fashion, Masaba Gupta’s collaboration with Amrapali Jewels is a bold step that redefines what jewelry can represent—timeless beauty with a touch of modern rebellion.

Lotus Herbals, one of India’s leading natural beauty care companies has launched its premium lip balm range, aimed at appealing to Gen Z and millennial consumers. Available in three exciting variants—Peptide, Café Mocha, and Sugar Delight—the range combines long-lasting hydration with high-performance active ingredients. Enhanced with SPF 15, the lip balms offer protection against harmful UV rays while maintaining a natural sheen. Staying true to the brand’s commitment to Green Beauty, these vegan lip balms are alcohol- and paraben-free, aligning with Lotus Herbals' dedication to clean, ethical, and natural skincare products.

The Peptide Lip Balm is a luxurious vanilla-flavored balm enriched with hyaluronic acid and peptides for plumper, fuller lips. The hyaluronic acid ensures deep hydration, locking in moisture and giving lips a natural sheen. Designed for unisex use, the peptides help reveal smooth, even-toned lips. With its non-tinted, glossy finish, this balm is perfect for everyday wear.

The Café Mocha Lip Balm, infused with antioxidant-rich coffee, macadamia nut oil, and vitamin E, revitalizes and protects lips. The coffee’s natural properties, combined with the fatty acids in macadamia nut oil, deliver intense hydration, repairing dryness. A subtle brown tint and glossy finish add a touch of allure, making this balm ideal for a natural yet captivating look.

The Sugar Delight Lip Balm features a blend of sugar, vitamin E, and ceramides, which nourish and strengthen the skin barrier. This pink-tinted balm combats dryness and chapped lips while reducing pigmentation and evening skin tone. It’s a perfect option for those seeking soft, thick, and healthy lips with a natural appearance.

Nitin Passi, Chairman & Managing Director, Lotus Herbals shared, "The launch of our new innovative lip balm range marks a bold step in redefining Lotus Herbals. With sleek, minimalistic designs and trending variants like Peptide, Café Mocha, and Sugar Delight, we’re not just creating lip care products—we’re making a statement. This range embodies our commitment to innovation and our desire to connect with the vibrant, trend-conscious audiences of today, all while staying true to the trust and care our brand has stood for over the decades."

In line with international trends, the new lip balms feature clean, minimalistic packaging that’s smart and classy. Packaged in candy-colored, eco-friendly recyclable tubes of 10g, each lip balm is priced at Rs.395. The range is available through Lotus Herbals’ direct-to-consumer (DTC) channel and leading e-commerce platforms. It will soon be accessible in modern trade large-format stores across India.

Coca-Cola India, in partnership with its bottling partner SLMG Beverages, is set to enrich the Maha Kumbh 2025 experience—one of the world’s largest cultural gatherings—by integrating hydration, consumer convenience, and economic opportunities for local communities. This initiative aims to enhance the experience for millions of attendees while driving significant social and environmental impact.

Through an extensive retail and distribution network across the Maha Kumbh grounds, Coca-Cola India and SLMG Beverages will ensure seamless access to their diverse beverage portfolio. Key initiatives include hydration carts operated by local vendors, strategically placed coolers, and partnerships with food courts and retail outlets. These efforts not only enhance the visitor experience but also support local vendors, waste workers, small businesses, and livelihoods, fostering economic growth and employment opportunities.

Labanyendu Mishra, Zonal Vice President, South UP Zone, SLMG Beverages said, "At SLMG Beverages, we are delighted to play a key role in refreshing millions during this iconic cultural celebration in Uttar Pradesh. We are providing consumers with beverage options by creating touchpoints for visitors all through the mela. Whether through hydration carts, availability in the vibrant food court, or the first time ever 100 doors cooler wall, iconic 3-D OOH displays, selfie zones, and cooler walls, we’re bringing our diverse portfolio to life while connecting with local flavors. We are optimizing retail presence and ensuring supply chain efficiency, so consumers stay refreshed and hydrated, all while supporting local businesses and contributing to the overall success of this grand event.”

Visitors will have access to a wide variety of beverages, including Coca-Cola, Thums Up, Sprite, Maaza, Fanta, Kinley, Minute Maid, and Charged. Hydration carts and food court activations placed every 400 meters ensure that visitors remain refreshed throughout the festivities. To celebrate India’s cultural heritage, Coca-Cola has also introduced Maha Kumbh-themed packaging for select beverages, blending tradition with the brand’s global appeal and offering unique keepsakes.

Immersive activations will further enhance the event’s atmosphere. Hydration carts, vibrant food court setups, iconic 3-D OOH displays, selfie zones, and cooler walls will create engaging touchpoints for visitors while showcasing the perfect pairing of Coca-Cola beverages with the diverse culinary delights of the Kumbh. These activations highlight Coca-Cola’s commitment to delivering a rich and enjoyable experience for attendees.

Sustainability remains a core focus of Coca-Cola’s engagement at Maha Kumbh. The brand is deploying Reverse Vending Machines (RVMs) at key locations for PET waste recycling and providing recycled PET jackets for sanitation workers and volunteers. Additionally, Coca-Cola has constructed women’s changing rooms made entirely from recycled multi-layered plastic waste, reflecting its dedication to environmental responsibility.

Gargi by P N Gadgil & Sons (PNGS), a renowned name in fashion jewellery, has launched its first-ever Kids Collection, marking an exciting new chapter for the brand. This enchanting range features playful designs like the Coloured Paw Finger Ring, Dual Heart Necklace, Rapid Unicorn Finger Ring, Orange Fish Finger Ring, Moonshine Finger Ring, and Cloudy Rainbow Finger Ring. Designed to bring joy and sparkle to children’s everyday lives, this collection highlights the brand’s dedication to inclusivity and creativity.

This initiative aligns with Gargi’s vision of being a jewellery brand for all. By catering to the kids’ segment, the brand embraces the growing trend of children becoming key influencers in fashion, proving that style has no age limits. The collection is crafted with 92.5 percent certified sterling silver to ensure both quality and safety. Each piece is thoughtfully designed with rounded edges and secure fastenings, prioritising the safety and comfort of young wearers.

This expansion follows a remarkable year for Gargi by PNGS, with its market capitalization now exceeding Rs. 1,500 crore. The brand’s consistent growth is powered by an impressive product lineup and steadfast customer loyalty.

Aditya Modak, Co-founder, Gargi by P N Gadgil & Sons said, “The Kids Collection is a testament to our belief that jewellery is for everyone—no matter their age. Each piece is thoughtfully designed to capture the joy and wonder of childhood while ensuring the highest standards of quality and care.”

With the introduction of this collection, Gargi offers a wide array of jewellery for every family member, delivering on its promise of inclusivity. From festive occasions to daily wear, Gargi ensures that everyone can shine in their own unique way. Since its establishment, the brand has been redefining the fashion jewellery market with innovative designs that blend modern aesthetics with traditional craftsmanship.

In addition to its design excellence, Gargi by PNGS is committed to sustainability. The brand uses recycled materials for packaging and adopts eco-friendly production processes. With an expanding presence across Maharashtra and Delhi, its franchise model has played a key role in driving growth. Backed by the legacy of P N Gadgil & Sons, which boasts an annual turnover exceeding Rs. 8,500 crore, Gargi is on track to achieve its ambitious revenue target of Rs.100 crore by March 2025.

Mokobara, the travel lifestyle brand known for its Instagram-worthy accessories, has unveiled a limited-edition collaboration with the iconic anime series Naruto. The launch marks the brand’s foray into blending pop culture with travel, offering fans a nostalgic and stylish experience.

The centerpiece of the collection, the Moko x Naruto Transit Backpack, is designed with elements inspired by manga artistry. 

"We wanted it to feel like it had been plucked straight from a Naruto Manga panel. Every stroke is deliberate, a nod to the craft that makes manga such a powerful medium. This isn't just another backpack - it's designed to be a collectible, with details that reward close inspection. From clan emblems to hidden messages, the closer you get, the more the pack reveals,” shared Rumman Rizvi, Founding Member, Mokobara.

This collaboration comes at a time when anime is seeing significant growth in India. Naruto’s 2024 return on Sony YAY! garnered 5 million viewers, while Jujutsu Kaisen’s theatrical release earned Rs. 1.8 crore on its opening day. Mokobara’s collection taps into this cultural shift, resonating with a generation that embraces both anime and travel as integral parts of their lifestyle.

At Comic Con 2025, held on January 18 and 19, Mokobara debuted its Naruto-inspired collection at a booth modeled after the iconic Ichiraku Ramen Shop from the anime. Fans were immersed in a space that paid homage to Naruto’s world while showcasing the exclusive collection.

“Ichiraku Ramen Shop is at the heart of so many memorable Naruto moments,” said Rizvi. “We wanted to bring that same magic to Comic Con as we introduce our collection.”

The pop-up booth captured the attention of fans, blending nostalgia and innovation to create a standout moment at the event.

Mahakumbh 2025 became a memorable blend of taste and faith as Ching’s brought a unique culinary experience to devotees braving the cold. The popular brand set up food stalls offering a variety of flavorful dishes, making this grand event even more special.

Ching’s Rocket Man mascot emerged as a crowd favorite, bringing comfort to shivering attendees by distributing steaming bowls of hot soup. In the chilly weather, where devotees sought warmth and sustenance, the Rocket Man became a symbol of relief and joy. This thoughtful gesture resonated deeply, turning Ching’s into a standout feature of the event.

While other stalls offered standard food options, Ching’s ensured devotees enjoyed a dynamic and exciting culinary journey. Each day, the menu featured a fresh selection of dishes, from fried rice and noodles to pasta and macaroni, keeping the experience lively and varied. These daily surprises not only satisfied hunger but also created moments of happiness, leaving a lasting impression on attendees.

Tata Capital Foods, the parent company of Ching’s, highlighted the intent behind the initiative. “In the grandeur of Mahakumbh 2025, we invite all devotees to embark on a remarkable journey of taste,” the company shared, emphasizing its commitment to blending tradition with innovation.

Through its heartfelt efforts, Ching’s went beyond just offering food—it created a meaningful connection with the devotees. By combining delicious flavors, thoughtful service, and a touch of warmth, the brand brought an added dimension of comfort and joy to one of India’s most sacred gatherings.

Mahakumbh 2025 will be remembered not only for its spiritual significance but also for the unique experiences that brought people together, with Ching’s leaving an indelible mark on the hearts of the attendees.

Goldmedal Electricals, one of India’s leading Fast Moving Electrical Goods (FMEG) companies, has partnered with renowned automotive designer Dilip Chhabria to launch an ultra-premium mobile showroom at the Bharat Mobility Global Expo 2025 in New Delhi. This innovative showroom, designed at a cost exceeding Rs. 18 crore, is set to bring Goldmedal’s extensive product range closer to customers across the country.

The showroom was unveiled by Mr. Dilip Chhabria, Managing Director of DC2 Mercury, and Mr. Jugraj Sofadia, Managing Director of JS Fashions Pvt. Ltd., at the ongoing expo. This one-of-a-kind mobile showroom features a groundbreaking design, opening from three sides—two on either side and one at the rear. Its curvaceous, aerodynamic, and futuristic design incorporates advanced composites used in the construction of the Airbus A380 and Boeing 787, making it a world-first in mobile showroom innovation.

Finished in sophisticated Satin Matte Grey, the vehicle is crafted using over 700 individual molds and boasts proprietary glazing and lighting systems. When parked, expandable sections on the sides double the interior space, providing ample room to display hundreds of Goldmedal products, including modular switches, fans, wires, LED lights, electrical appliances, and home automation solutions.

The interior features a luxurious lounge area, a bar, and split-level spaces, all illuminated by over 10,000 LEDs with adjustable lumen intensity. The modern and elegant ambiance is enhanced by a vanilla-white color scheme accented with striking red highlights and glass pinstripe-lit flooring, creating an inviting environment for visitors.

“The goal was to showcase the Goldmedal brand in a way that has no parallel in the world. It was a dream we’ve worked on for years. It showcases our commitment to make world-class electrical solutions accessible to customers across the nation in a way that matches our brand philosophy,” shared Kishan Jain, Director, Goldmedal Electricals.

Dilip Chhabria, the ace designer expressed, “For me, the bus represents visual shock and awe. The entire design and manufacturing process was turned on its head to make this possible. It’s truly a labor of love and a shared vision with Kishan Jain. I’m delighted to make Goldmedal’s dream of an ultra-premium showroom on wheels a reality.”

The showroom is currently on display at the Bharat Mobility Expo 2025, running until January 22, 2025. Access to the bus is limited to event attendees and special invitees. After the expo, the Showroom on Wheels will travel to key locations and events across India, offering customers an opportunity to experience Goldmedal’s premium electrical products conveniently without visiting a traditional showroom.

Nykaa, one of India's leading beauty and lifestyle platforms, has announced that Rasha Thadani, the Bollywood debutante set to star in Azaad, is the new face of Nykaa Cosmetics, one of the country's top color cosmetics brands. With her youthful elegance and contemporary appeal, Rasha perfectly embodies the vibrant, trend-driven ethos of Nykaa Cosmetics.

Known for its innovative, high-quality products, Nykaa Cosmetics has become synonymous with playful, high-performance cosmetics designed to inspire self-expression. Rasha’s authenticity and connection with her generation make her a natural fit for the brand, aligning perfectly with its mission to elevate the beauty landscape in India.

Nykaa Cosmetics continues to lead the beauty industry with groundbreaking product launches that meet the diverse needs of Indian consumers. The brand's recent offerings, such as the Superlight range with breathable, skin-friendly formulations, and products like Lip Glaze, Get Cheeky, Dual Chrome, Butter Bomb, and PH Shimmer, highlight Nykaa’s ability to stay ahead of trends and encourage individuality among beauty lovers.

Adwaita Nayar, Executive Director, CEO Nykaa Fashion and Head of Owned Brands shared, "We are absolutely thrilled to welcome Rasha into the Nykaa family. She is everything that embodies the spirit of Gen Z—fearless, unapologetic, and relentlessly true to herself. Her dynamic energy, authentic style, and bold approach to beauty perfectly reflect what Nykaa stands for: empowerment, individuality, and the freedom to express yourself without limits. At Nykaa, we’ve always believed that beauty should be as unique as the person wearing it. With Nykaa Cosmetics’ trend-forward innovations and Rasha’s charisma, we are confident this partnership will empower young consumers to confidently make their own beauty statements.”

Rasha Thadani stated, "Nykaa has always been my go-to for all things beauty—it’s where I fell in love with experimenting, trying cool looks, and really expressing myself. Collaborating with Nykaa Cosmetics now feels like a total dream! I think beauty is all about embracing your vibe and owning every version of yourself. What I love about Nykaa is how it celebrates individuality and makes beauty fun and totally fluid—it’s all about exploring and just doing you.”

Since its launch in 2015, Nykaa Cosmetics has made a significant mark on the Indian beauty industry by offering high-performing, trend-driven products tailored to local needs. As one of the first brands to introduce liquid lipstick to the Indian market, Nykaa has continued to innovate with cutting-edge formulations. The brand remains committed to empowering consumers, especially Gen Z and millennials, by offering high-quality beauty solutions that promote creativity and individuality. Nykaa Cosmetics has redefined beauty standards, solidifying its position as a favorite among young beauty enthusiasts across India.

Myntra Beauty has launched a new campaign, “Discover the ‘U’ in Beauty,” featuring Bollywood star and brand ambassador Anushka Sharma. The campaign emphasizes personalized beauty solutions, leveraging Myntra’s advanced technology tools and extensive product range to help individuals discover what works best for them.

The initiative comprises two key films focusing on makeup and skincare, each highlighting Myntra Beauty’s commitment to simplifying beauty discovery. Recognizing that beauty is deeply personal, Myntra Beauty’s new campaign underscores its mission to cater to diverse needs. The platform offers resources and expertise to help customers navigate its vast product selection, ensuring a tailored experience. From finding the right foundation shade to selecting science-backed skincare solutions, Myntra Beauty prioritizes individual preferences.

The first film delves into the challenges of choosing makeup that complements unique features. “What’s trending or looks great on someone might not be the best fit for everyone,” the film suggests, highlighting the need for personalized options. Myntra’s Virtual Try-On (VTO) tool, a standout feature, transforms the shopping experience. Offering over 60,000 makeup products across 500+ brands, including D2C favorites, the VTO tool provides users with 30 trending looks for various occasions, from weddings to parties. Powered by cutting-edge technology, it simplifies the journey of finding the perfect makeup products.

The second film shifts focus to skincare, using humor to spotlight the importance of addressing specific concerns. In a series of lighthearted vignettes, women in diverse settings share their unique skincare challenges. A woman in a college play greenroom jokes that her frizzy hair has “main character energy,” while another, at an aerial yoga class, quips that her skin “ghosts every moisturizer.” In a bustling café, another woman playfully observes that her fine lines are “writing their own story.” These relatable moments highlight the diverse skincare challenges individuals face. Anushka Sharma appears in the film, introducing Myntra Beauty’s curated recommendations tailored to individual needs. “Myntra Beauty gets it,” she assures, as the women eagerly explore the app’s vibrant selection of over 40,000 skincare products from 1,000+ brands.

Anushka Sharma stated, “I’m happy to be partnering with Myntra Beauty on this campaign. Discovering your personal style is key to beauty, and there’s no single formula that works for everyone. Myntra Beauty’s innovative tools, like the VTO and its wide selection of skincare products for everyone, are making this journey of self-discovery easier and more accessible than ever, allowing you to experiment and find your perfect match.” 

Abhishek Gour, Director, Brand Digital Marketing at Myntra said, “We’re thrilled to have Anushka Sharma on board for this exciting campaign. Her elegance and relatability perfectly align with Myntra Beauty’s vision. With the launch of 30 new curated looks on our VTO tool, and a wide range of curated products we’re taking a significant step towards making shopping more personalized and convenient, helping customers make informed beauty choices. We believe this innovation and selection will revolutionize the way our customers discover and shop for beauty products.” 

The “Discover the ‘U’ in Beauty” campaign reinforces Myntra Beauty’s dedication to helping customers make informed choices. By blending technology, an expansive product portfolio, and a deep understanding of individual needs, Myntra Beauty sets a new standard for personalized beauty shopping. This latest initiative not only celebrates diversity but also empowers customers to embrace their unique beauty journey, making Myntra Beauty a go-to destination for innovative, tailored solutions.

Jaypore, Aditya Birla Fashion and Retail Limited’s leading artisanal lifestyle brand, has announced a partnership with Shobitam, a prominent D2C ethnic fashion brand. This collaboration will introduce Shobitam’s signature offerings, including the acclaimed ‘Shobitam Vidya Balan’ collections and handwoven pure silk sarees from their award-winning weaves, to Jaypore’s retail and e-commerce platforms.

Sooraj Bhat, Chief Executive Officer, Ethnic Business, Aditya Birla Fashion and Retail Limited, stated, “This partnership with Shobitam is yet another step towards elevating the narrative of India’s artisanal legacy on a global stage. At Jaypore, we are deeply committed to celebrating and preserving the timeless traditions of India’s crafts. By combining Shobitam’s exceptional craftsmanship with our dedication to authenticity, we are not just offering a product, but an experience that connects our customers to the heart of India’s heritage. This partnership is a testament to our unwavering vision of bringing the finest handcrafted creations to the world.”

Through this partnership, Jaypore continues its mission to preserve and promote India’s rich artisanal legacy. The curated ‘Store-in-Store’ concept at Jaypore will showcase Shobitam’s collections, featuring intricate craftsmanship such as hand block prints, hand painting, Jamdani, Kanjivaram, Madhubani, Maheshwari, Shibori, and more. These sarees are a tribute to India’s cultural richness and diverse weaving traditions.

Aparna Thyagarajan, Chief Product Officer & Co-Founder, Shobitam, said, “Taking the Shobitam experience offline is a significant milestone for us, and our partnership with Jaypore marks an exciting new chapter. Jaypore’s unwavering commitment to celebrating India’s indigenous art forms and its artisans aligns seamlessly with our mission and our shared passion for preserving and promoting India’s textile heritage. We’re thrilled to partner with Jaypore, renowned for offering exceptional value to its customers across India and globally.”

The collaboration initially brings Shobitam’s sarees to Jaypore’s flagship stores in HSR Bangalore, Jubilee Hills Hyderabad, and Khan Market Delhi, alongside its e-commerce platform, www.jaypore.com. Jaypore also plans to expand Shobitam’s collections to more locations, reaffirming its dedication to connecting customers with India’s artisanal traditions.

Radhika Chhabra, Creative Head, Jaypore, expressed, “At Jaypore, our mission has always been to showcase India’s artisanal brilliance through creations that resonate with authenticity and heritage. This partnership with Shobitam is a celebration of India’s timeless craftsmanship, bringing their exquisite weaves to our customers. Together, we are not only presenting masterpieces but also fostering a deeper connection with the rich cultural tapestry of India, ensuring it continues to inspire generations to come.”

This collaboration underlines Jaypore’s commitment to delivering a premium shopping experience that celebrates the beauty and heritage of Indian craftsmanship.

Garage Worldwide has collaborated with Senco Gold & Diamonds to unveil a new wedding season campaign titled “Khushiyon Ki Reet” (Tradition of Joy). Known for its strong presence with over 160 showrooms across India, Senco Gold & Diamonds is expanding its footprint beyond West Bengal. This campaign underscores the brand's rich heritage while embracing modern trends to resonate with today’s generation.

The heartwarming film centers around a young bride who recreates her grandmother’s wedding necklace using Senco’s expert craftsmanship. Drawing inspiration from an old photo album, the film beautifully illustrates the bond between tradition and family.

Joita Sen, Director and Head of Marketing and Design, Senco Gold & Diamonds said, "At Senco Gold & Diamonds, every piece we create is a celebration of history, innovation, and the enduring happiness that comes from both crafting and wearing something truly special. Khushiyon Ki Reet encapsulates the very soul of our brand and our deep connection with customers. Having grown up in Kolkata, I have witnessed the immense brand equity that Senco has enjoyed for decades as a premium jewelry brand. This campaign for the Vivaah Collection reflects our seamless blend of heritage and modernity, appealing to a new generation of Indians who joyfully rediscover the beauty of traditions in contemporary ways. It beautifully tells the story of love, legacy, and the timeless allure of exquisitely crafted wedding jewelry, showcasing the special bond between a grandmother and granddaughter." 

Raj Nair, CCO, Garage Worldwide shared, “I grew up in Kolkata. I am well aware of the brand equity that Senco has enjoyed as a premium jewelry brand for decades in Kolkata and West Bengal. To be able to work on a brand that one has known since decades is a charming opportunity in itself. The chemistry with the brand team that was in play from day 1 has resulted in this campaign for the Vivaah Collection. This is the first in a series of initiatives that Garage will bring alive to connoisseurs of contemporary, artistic, exquisitely crafted gold and diamond jewelry. Senco has an amazing tradition of creating beautifully crafted pieces of jewelry and this story focuses on the love for beautiful wedding jewelry shared in a sweet story between a grandmother and her granddaughter which has been beautifully brought to life by the director Priyanka Ghose and producer Akhil Iyer of Artists Collective.” 

Sanjay Deshmukh, CEO of Garage Worldwide added, “It was a fantastic collaborative effort from the Garage and Senco teams. Weddings are one of the biggest occasions for jewelry buying and in a true Indian tradition, we wanted to capture the individuality of today’s bride and at the same time her relationship with the oldest member of the family.”

The campaign highlights Senco’s Vivaah Collection, celebrating the timeless charm of wedding jewelry that blends tradition with contemporary designs. The film not only reflects the emotional essence of Indian weddings but also emphasizes the enduring beauty and craftsmanship that Senco Gold & Diamonds brings to every piece.

Eveready Industries India Ltd., a leading flashlight and battery manufacturer, has partnered with the Maha Kumbh Police to enhance safety measures for the Maha Kumbh Mela 2025. As part of this initiative, police personnel deployed at the event will be equipped with 5,000 Eveready Siren Torches. These innovative devices, which feature a powerful 100dbA safety alarm, aim to aid in effective crowd management and ensure the safety of the millions of pilgrims expected to attend the 44-day event.

The Maha Kumbh Mela 2025 is anticipated to welcome approximately 400 million devotees, making it one of the largest spiritual gatherings in the world. The collaboration also includes propagating safety norms across 56 police stations within the Mela premises and prominently displaying emergency contact numbers at key police posts to assist attendees in emergencies.

The Eveready Siren Torch DL102 serves a dual purpose as a flashlight and a safety alarm, activated by a pull-keychain, enhancing its utility for both personal and public safety. Eveready will conduct practical demonstrations of the torch’s features for the Maha Kumbh Police to ensure effective usage during the event.

Rajesh Dwived, SSP, Kumbh Mela said, “We have made extensive arrangements for the safety and security of pilgrims. Eveready’s Siren torches will also be an important part of this arrangement. It will definitely help strengthen our efforts.”   

Anirban Banerjee, Sr. Vice President & SBU Head (Batteries & Flashlights) at Eveready Industries India Ltd. said, “The Maha Kumbh Mela is one of the world’s largest congregations and this year the 44-day long spectacle is expected to draw unprecedented visitors. Over the years, police have consistently done a commendable job by efficiently managing large crowds thereby safeguarding millions of pilgrims during their spiritual journey. This year, we are proud to join forces with the Maha Kumbh Police equipping them with the powerful Siren Torch to assist them in effective crowd management and maintaining a safe environment.” 

The Siren Torch is designed to inspire confidence, especially among women, empowering them to explore without compromising their safety. Beyond its use at the Mela, the Siren Torch symbolizes Eveready’s commitment to innovation, safety, and societal well-being. This collaboration stands as a testament to the importance of enhancing safety measures at one of the world’s most significant religious events.

Coca-Cola India has made a significant impact at the ongoing Maha Kumbh 2025, bringing its iconic beverages—Coca-Cola, Thums Up, Sprite, Charged, Maaza, Kinley, Limca, Fanta, and Minute Maid—closer to millions of attendees at one of the world’s largest cultural gatherings. With Coca-Cola products available every 400 meters across the event grounds, the brand ensures that no visitor is ever far from a refreshing drink.

To commemorate this momentous occasion, Coca-Cola India has launched a special Maha Kumbh edition packaging for select beverages, celebrating India’s rich cultural heritage. These exclusive designs, incorporating local cultural elements, offer visitors unique keepsakes, adding to the festive spirit. Coca-Cola’s on-ground presence is tailored for consumer convenience, with hydration carts and food court activations ensuring easy access to drinks. Additionally, the company is enhancing the experience by pairing its beverages with the diverse culinary offerings at the event.

Through vibrant visuals and engaging activations, Coca-Cola India is not only contributing to the festive atmosphere but is also creating meaningful impact through various initiatives.

Greishma Singh, Vice President Marketing, Coca-Cola India and South West Asia shared, “We’re delighted to play a part in refreshing millions during one of the country’s most iconic cultural celebrations. We will be pairing our diverse portfolio of beverages with local foods and flavors and bringing to life immersive experiences to make Maha Kumbh even more memorable for all who visit. We are committed to creating social impact through multiple initiatives at the event, that showcase the potential of repurposed packaging and raise awareness about recycling to inspire collective action.”

As part of its sustainability efforts, Coca-Cola India has introduced waste management initiatives for the collection and recycling of PET waste during the ongoing event.

By combining celebration, sustainability, and innovation, Coca-Cola India is ensuring that visitors to the Maha Kumbh 2025 take home not only cherished memories but also a greater sense of shared responsibility for environmental impact.

CHUK, the flagship brand of Pakka Limited, a leading manufacturer of compostable food packaging, has formed a partnership with the MahaKumbh Mela Trust to become the official tableware supplier for the event. This collaboration aims to provide sustainable and eco-friendly tableware products for the MahaKumbh Mela, which will be held in Prayagraj, Uttar Pradesh (UP).

CHUK will supply its compostable tableware, made from bagasse, exclusively to restaurants participating in government programs during one of the world’s largest religious gatherings. The partnership will help meet the massive logistical challenges of serving millions of devotees while upholding the highest standards of hygiene and environmental responsibility. The MahaKumbh Mela, which occurs once every 12 years, draws a crowd of millions.

The alliance between CHUK and the MahaKumbh Mela Trust aligns with the UP government’s goal of celebrating the event with a strong emphasis on cleanliness and reducing plastic waste. This initiative is in line with the UP government’s RACE drive (Reducing Plastic and Achieving Clean Environment), aimed at promoting plastic-free communities. Additionally, CHUK’s participation in the Ram Mandir inauguration further reinforces the brand’s support for eco-friendly alternatives and a cleaner planet.

As the official tableware partner, CHUK ensures the highest quality for its products at the MahaKumbh Mela. Each piece of tableware undergoes rigorous heat resistance testing, subjected to 100-degree hot oil and water to guarantee a spill-free experience. The products are also carefully examined for structural integrity, with quality control specialists checking for even the smallest imperfections.

Jagdeep Hira, India Business Head, Pakka Limited said, “We are immensely grateful to be a part of the MahaKumbh Mela, the world’s largest religious gathering. This sacred gathering holds a special place in the hearts of millions, and we feel truly fortunate to contribute to its success with our eco-friendly solutions. This partnership reflects our commitment to blending spiritual values with environmental responsibility, and we are humbled to be part of this congregation and contributing towards creating a cleaner earth."

CHUK has been selected as the most preferred vendor (L1) to supply eco-friendly tableware during the event. The deal, valued at Rs. 1.75 crore, has the potential to expand to Rs. 2.5 crore, depending on the event’s requirements.

Swiggy Instamart is elevating winter convenience in Delhi-NCR by going beyond grocery deliveries to spread warmth and joy. In collaboration with Dentsu Creative Isobar and Lifelong, the brand has launched the ‘Instawarmer’ campaign, an innovative activation designed to bring instant comfort during the chilly season.

The centerpiece of the campaign was an advanced, tech-enabled heater installation at Cyber Hub, Gurugram. This interactive heater delivered warmth instantly when visitors placed their hands in front of it, redefining the concept of winter comfort. The installation underscored Swiggy Instamart’s ethos of delivering convenience swiftly and effectively.

Dentsu Creative Isobar played a key role in blending creativity with utility, crafting a campaign that embodied Swiggy Instamart’s commitment to speed and customer satisfaction. The ‘Instawarmer’ campaign paralleled the instant delivery of groceries with the instant warmth provided by the heater, creating a seamless connection between brand values and customer needs.

Abhishek Shetty, Director - Brand Marketing, Swiggy Instamart said, “At Swiggy Instamart, we constantly look for ways to provide not just convenience but also a delightful experience for our customers. With ‘Instawarmer’, we’ve managed to bring warmth - both literally and figuratively - to our audience. This campaign, beautifully crafted by Dentsu Creative Isobar, embodies our mission of being there for our customers, no matter the need.”

Sahil Shah, President, Dentsu Creative Isobar added, “Creating a creative tech lead campaign that connects utility with emotion is always rewarding. Through this campaign, we wanted to show how Swiggy Instamart’s instant solutions aren’t just about convenience but also about understanding and addressing real human needs. The installation at Cyber Hub wasn’t just a tech-enabled heater; it was an experience of care and connection.”

Abhijat Bharadwaj, CCO, Dentsu Creative Isobar commented, “This collaboration is a testament to the power of modern creativity. At Dentsu Creative Isobar, we always aim to deliver new-age ideas that resonate with audiences while staying true to the brand’s core promise. ‘Instawarmer’ exemplifies how creativity and purpose can come together to deliver meaningful impact.”

Shivalika Bhasin, Brand Partnerships Manager, Lifelong said, “At Lifelong, our mission has always been to improve the everyday lives of our customers through innovation. Partnering with Swiggy Instamart and Dentsu Creative Isobar for this campaign allowed us to extend that vision. The ‘Instawarmer’ installation not only provided physical warmth but also showcased how small, thoughtful innovations can bring comfort and joy to people’s lives.”

Through the ‘Instawarmer’ campaign, Swiggy Instamart has demonstrated its ability to combine innovation with empathy, delivering experiences that go beyond convenience to make a meaningful impact.

Reliance Jewels, one of India’s most trusted jewelry brands, has launched its much-awaited Dream Diamond Sale, running until February 16, 2025. This annual celebration of brilliance offers customers the opportunity to indulge in the allure of diamonds with up to 30 percent off on diamond value and making charges. Perfect for the season, this exclusive offer encourages jewelry enthusiasts to enhance their collections with timeless and elegant diamond pieces.

The Dream Diamond Sale presents a wide range of meticulously crafted diamond jewelry, catering to diverse tastes and occasions. From statement bridal sets and elegant rings to delicate earrings, versatile bangles, and grand necklaces, Reliance Jewels ensures there’s something for everyone. Whether you’re looking to elevate everyday style or mark life’s special moments, the collection promises unmatched quality and design.

Sunil Nayak, CEO, Reliance Jewels shared, “At Reliance Jewels, we understand the timeless allure of diamonds and the emotions they symbolize. The Dream Diamond Sale has been curated to make these precious gems more accessible, allowing customers to celebrate cherished moments or simply indulge in everyday elegance. With our unmatched offers and a vast collection of diamonds, we are thrilled to spread joy and brilliance this season.”

The campaign underscores the deep connection between women and diamonds, emphasizing their symbolism as tokens of love, appreciation, and cherished memories. Diamonds, often regarded as timeless treasures, make every moment unforgettable—whether they are gifted to a loved one, a token of gratitude, or a personal indulgence.

With over 180 standalone showrooms nationwide, Reliance Jewels invites customers to explore their exquisite diamond collection. The Dream Diamond Sale is not just a shopping opportunity but a celebration of emotions, offering a chance to mark life’s milestones with brilliance and elegance.

Clovia, India’s leading lingerie, sleep, and personal care brand, has launched exciting digital campaigns featuring Bigg Boss OTT Season 3 stars Khanzaadi and Sana Makbul to showcase its latest collection. This collaboration highlights the brand’s commitment to providing chic, comfortable, and versatile designs while celebrating individuality and self-expression.

The campaign videos focus on two key product categories from Clovia's versatile portfolio: premium strapless bras and quirky printed nightwear. Aimed at connecting with urban millennial women, the campaign emphasizes the perfect blend of comfort, style, and functionality in everyday essentials. It also encourages women to embrace their uniqueness and redefine how they view intimate and everyday wear.

With their impressive online following—Sana Makbul boasts 2.4 million followers and Khanzaadi has 1 million—both celebrities have brought added influence to the campaign. Their videos have garnered significant engagement and views on Instagram, resonating strongly with Clovia’s audience and amplifying the brand’s mission to empower women through functional yet fashionable products.

Rajeswar Rao, VP, Digital Marketing, Clovia said, “At Clovia, we believe lingerie should do more than just fit; it should inspire confidence, comfort, and a sense of empowerment. Our collection is crafted with this philosophy, offering solutions that cater to every woman’s unique needs. Over the past year, the brand focused on a blend of value-driven products, exclusive partnerships, and a thoughtful marketing strategy to enhance the customer experience. Through these latest digital campaigns with Khanzaadi and Sana Makbul, we aim to connect with urban millennial women who seek versatile, high-quality essentials that empower them to feel confident and embrace their unique personalities.”

Clovia continues to innovate across its product categories, offering a diverse range of lingerie, nightwear, activewear, and more. The new collection is available through Clovia’s official website, retail stores, and various e-commerce platforms.

GUESS Inc., the iconic global fashion brand, is all set to launch GUESS JEANS, its California-based denim lifestyle brand, in India. This launch will be made possible through a long-term franchise partnership with Tata Group’s multi-category e-commerce platform, Tata CLiQ (Tata UniStore Limited). As part of the agreement, Tata CLiQ will become the official retailer for GUESS JEANS in India, expanding the brand’s presence both online and through physical stores, ensuring a seamless omnichannel experience for Indian consumers.

The brand, known for its high-quality denim, style, and sustainability efforts, will cater to the growing Indian demand for fashion-forward, accessible, and premium denim wear. Nicolai Marciano, Chief New Business Development Officer at Guess Inc., who conceived and launched GUESS JEANS, believes this partnership will significantly boost the brand’s presence in the country.

Nicolai Marciano, Chief New Business Development Officer, Guess Inc. said, “As the next step in our global growth initiative for GUESS JEANS, we expect a rapidly expanding and prosperous partnership with Tata CLiQ, which is part of the Tata Group in India. Our brand's legacy, heritage, and innovative outlook on denim, paired with the local knowledge and expertise of Tata Group, ensure a strong and enduring partnership. GUESS JEANS will complement and create significant incremental growth in India for the GUESS? Inc portfolio by targeting a new customer with accessible pricing, a casual aesthetic, and a modern communication strategy. We are confident that the reimagined GUESS JEANS brand, accompanied by our innovative GUESS AIRWASHTM technology, has long-term potential within the Indian market.”

Gopal Asthana, CEO, Tata CLiQ shared, “At Tata CLiQ, our mission is to partner with renowned global brands that align with the aspirations and needs of consumers in the country. We are thrilled to be the preferred partner of GUESS JEANS for their India launch. With our shared vision of bringing trendy merchandise and innovative shopping experiences to consumers, at Tata CLiQ, we are committed to offering an elevated brand experience across different channels. We look forward to building and growing the brand by strategically bolstering its omnichannel presence across the country.”

This partnership is poised to expand GUESS JEANS’ distribution channels across India, with plans to roll out a nationwide store network. The collaboration between GUESS Inc. and Tata CLiQ is a significant milestone for both brands as they strive to bring trendy, high-quality denim to the Indian market.

GUESS JEANS has long been a symbol of the casual Californian lifestyle, refining wardrobe staples central to its heritage, such as denim, outerwear, and knitwear. The brand offers a wide array of denim styles for both men and women, ranging from classic straight-leg jeans to contemporary skinny fits. Each piece reflects the brand’s signature blend of timeless appeal and modern edge.

With the launch of GUESS AIRWASH technology, GUESS JEANS is reintroducing a sustainable approach to denim. This innovative technology replaces the traditional stone-washing process with air and bubbles, significantly reducing water and energy consumption, while still delivering the signature look of stone-washed denim. This marks a significant step towards a more sustainable future for the fashion industry.

Founded by the Marciano brothers in 1981, GUESS revolutionized the denim industry with the introduction of stone-washing, and now, with GUESS AIRWASH, the brand is once again leading the charge in sustainable innovation within denim.