Nisara Partners with Beauty Brands Global to Bring Luxury Fragrances to the UAE

Nisara, the luxury fragrance brand inspired by India’s cultural heritage, has announced its exclusive partnership with Beauty Brands Global DMCC as its distributor in the UAE. This collaboration aims to introduce Nisara’s distinct, culturally enriched perfumes to the UAE market, known for its strong appreciation of luxury and high-quality products.

Nisara sets itself apart by offering fragrances that tell a unique story, crafted with exclusive blends of ingredients. This storytelling approach is particularly appealing in the UAE, where luxury products with deeper meaning and narrative are highly valued.

“We are glad to introduce Nisara in the UAE, our perfumes offer an accessible touch of luxury at a price that allows everyone to indulge. We believe that the UAE, with its appreciation for luxury, is just the right market for our unique approach. In a country where quality products attached with meaning are valued, Nisara stands apart as something more than smell; it's an experience of the tale behind the wearer. We are confident that the quality which has been offered will be loved by UAE consumers,” said Tarvinder Pal, Co-Founder & CEO of Nisara.

As Nisara’s exclusive distributor, Beauty Brands Global brings a wealth of expertise, established networks, and a reputation for quality and reliability. The company’s deep insights into the UAE retail landscape will help elevate Nisara’s visibility and expand its reach, allowing the brand to engage with a wider audience. Nisara plans to introduce its perfumes through a blend of digital campaigns, in-store experiences, pop-up stores, and activations, ensuring a dynamic brand presence in the region.

The primary target for Nisara in the UAE is consumers aged 25-45, who are seeking premium-quality perfumes at accessible price points. These individuals appreciate the significance of a fragrance, making Nisara’s narrative-driven offerings a perfect match for their needs.

Lalit G from Beauty Brands Global expressed, “We are thrilled to associate with Nisara and bring their exceptional collection of perfumes into the UAE markets. With our channel and deep knowledge of this market, we look forward to amplifying Nisara's presence in the region and introducing UAE consumers to a fragrance that is much more than just a scent.”

This partnership marks a significant step in Nisara’s growth, expanding its reach to UAE customers who seek luxury, quality, and a meaningful fragrance experience.