Oleev Unveils New Digital Campaign with Chitrangda Singh to Promote Healthy Cooking

Oleev, the renowned edible oil brand by Modi Naturals Limited (MNL), has launched an innovative digital campaign featuring the glamorous Chitrangda Singh. This collaboration is set to transform how Indians approach healthy cooking by highlighting smart kitchen choices.

In a time when we continuously upgrade our technology, fitness routines, and wardrobes, many kitchens still rely on traditional oils that lack modern health benefits and flavor profiles. Oleev addresses this gap with Oleev Active, a multi-source cooking oil enriched with the goodness of olive oil, offering a healthier and smarter cooking alternative.

“We believe that every kitchen deserves the best. Oleev Active multi-source oil is a testament to our commitment to providing consumers with smart and healthy cooking options. This association is more than just a digital campaign. It's a call to action for smart consumers who want to embrace and upgrade to a healthier way of life,” said Akshay Modi, MD, Modi Naturals Ltd. 

Chitrangda Singh, celebrated for her elegance and refined taste, represents the transformation Oleev aims for. She personifies a generation that values both health and a delightful culinary experience. Oleev caters to both these needs, allowing you to enhance your cooking without compromising your well-being.

“Why stick with the old cooking oil when everything else in your life is smart, new, and upgraded?” questions Mukesh Ghuraiya, CMO Modi Naturals Ltd. He then shared, “We're excited to launch our latest marketing campaign featuring the talented Chitrangda Singh, bringing to life the insight that customers seek smart, upgraded choices in every aspect of their lives. Oleev edible oils are the perfect upgrade for your kitchen, promoting a healthier lifestyle.”

With a commitment to quality products and Chitrangda Singh's star appeal, Oleev aims to inspire millions to rethink their cooking habits and prioritize their health. Available on Amazon, BlinkIt, Zepto, and all major online and offline stores, the partnership between Oleev and Chitrangda Singh marks the dawn of a new era in Indian kitchens.