OnePlus and Third Wave Coffee Celebrate 11 Years of Innovation with #OnePlusBrewmance

Warner Bros. Discovery Global Consumer Products (WBDGCP) has launched a new range of merchandise inspired by DC Studios’ upcoming film *Superman,* written and directed by James Gunn. This expanded collection has been released in multiple international markets to coincide with the debut of the movie’s teaser trailer. The film is set to premiere in IMAX and theaters across the United States on July 11, following an international release starting July 9, distributed by Warner Bros. Pictures.  

The merchandise, now available online in the United Kingdom, Germany, France, Italy, Spain, and Poland, spans various categories, including posters, apparel, home decor, phone cases, and accessories. Signature designs include Fortress of Solitude-inspired apparel, Superman’s silhouette against the iconic S-Shield, and items featuring Superman and Krypto. Notably, the collection incorporates the phrase “Take Me Home,” a line from the movie’s teaser trailer.  

In its September issue, *License Global* discussed WBDGCP's strategic approach to the rollout of consumer products for the movie.  

“This film marks DC Studios’ first feature under its new direction, presenting Superman in a reimagined light with a blend of epic action, humor, and heart,” said James Gunn. The story focuses on a Superman driven by compassion and a belief in humanity’s inherent goodness, aligning with the movie’s themes.

Produced by DC Studios executives Peter Safran and James Gunn, the film is based on characters created by Jerry Siegel and Joe Shuster. Gunn’s screenplay promises to deliver a refreshed perspective on the original superhero for a global audience.  

The merchandise rollout reflects the growing synergy between cinema and consumer goods, as Warner Bros. Discovery capitalizes on *Superman’s* enduring appeal to connect with fans across markets and industries.

Midwest-based streetwear brand ILTHY has collaborated with Paramount Pictures and SEGA to launch a limited-edition collection inspired by the upcoming film *Sonic the Hedgehog 3*, set to release on December 20. This partnership merges the energy of the Sonic franchise with ILTHY’s unique design approach, marking a noteworthy development in the streetwear and entertainment industries.  

The ILTHY x *Sonic the Hedgehog 3* collection features a variety of apparel, including sweater hoodies, heavyweight t-shirts, caps, and jackets, each blending ILTHY’s distinctive aesthetic with elements from the Sonic universe.  

Kumar Arora, Chief Executive Officer of ILTHY said, “Partnering with Paramount Pictures and SEGA for *Sonic the Hedgehog 3* is a monumental moment for ILTHY and many of our childhoods. Our Midwest roots and growing presence in the gaming scene make this collaboration a natural fit. We're excited to bring fans a collection that merges streetwear culture with the timeless appeal of Sonic."  

Kristen Zimmer, Associate Director of Partnerships and Lifestyle Programs at SEGA said, “Through our collaboration with ILTHY, we created a line of apparel that the community is going to love. Their innovative designs and authentic connection to the gaming community align perfectly with the spirit of Sonic. This collection offers fans a fresh and stylish way to celebrate the upcoming release of *Sonic the Hedgehog 3*.”  

The collection is available on ILTHY’s website and at select retailers across the United States, showcasing how collaborations between gaming and fashion brands continue to shape modern consumer trends.

Inventech, a division of Laqshya Media Group, is excited to announce its latest milestone in advertising with an innovative campaign for the iconic Johnnie Walker brand, featuring the inspirational Priyanka Chopra. The new campaign, located at Bandra Reclamation, is not just a billboard—it's an immersive experience brought to life with state-of-the-art CGI technology.

“We’re thrilled to unveil our latest milestone at Inventech, a division of Laqshya Media Group. With a bold vision and cutting-edge technology, we’ve redefined what advertising can achieve—this time, with the iconic Johnnie Walker brand featuring none other than the inspirational Priyanka Chopra,” said a spokesperson from Inventech.

The campaign captures the essence of #CantStandStill, motivating individuals to embrace their ambition and continuously push boundaries. With a blend of technology and creativity, this campaign offers a fresh take on traditional advertising, engaging and captivating the audience in ways never seen before.

The campaign has been making waves for several reasons: The dynamic visuals incorporated into the campaign captivate and engage audiences, enhancing the viewer experience. Positioned at one of Mumbai’s prime locations, the billboard ensures maximum reach and visibility. The campaign celebrates resilience, ambition, and the relentless pursuit of dreams, resonating deeply with viewers.

“This campaign represents our commitment to delivering fresh, impactful ideas that resonate with audiences and elevate brand narratives,” the spokesperson added.

In an age where consumer attention is increasingly fragmented, this campaign stands as a testament to Inventech’s ability to captivate and engage in new, exciting ways. The infusion of cutting-edge technology with the presence of a globally recognized personality like Priyanka Chopra underscores the shift toward more immersive, personalized advertising experiences that leave a lasting impression.

Inventech’s Johnnie Walker campaign is set to redefine how brands connect with audiences in the digital age, combining tradition with innovation to create a truly unforgettable experience. As the world of advertising continues to evolve, campaigns like this one are leading the way toward a more engaging and impactful future.

Black Dog Scotch Whisky, the iconic name synonymous with fine Scotch, has announced an exciting collaboration with renowned couturiers Falguni Shane Peacock to launch the limited-edition Triple Gold Reserve (TGR) pack, just in time for the festive season. This exclusive partnership combines the legacy of both brands, showcasing their shared commitment to timeless appeal, attention to detail, and unwavering quality.

The collaboration brings together the art of luxury and indulgence, creating a product designed to elevate any celebration into an unforgettable experience. The limited-edition TGR pack, encased in an intricately designed package by Falguni Shane Peacock, embodies sophistication and is the ideal choice for premium gifting. The packaging showcases the designers' signature style, blending opulent embellishments with modern silhouettes, making it a true collector’s piece.

Both Black Dog Scotch Whisky and Falguni Shane Peacock are renowned for their dedication to timeless sophistication and distinctive artistry. This collaboration seamlessly integrates their values, resulting in a refined aesthetic that resonates deeply with discerning consumers.

“We take pride in celebrating life’s most treasured moments with timeless sophistication, brought to life through Black Dog Scotch Whiskey. Our collaboration with the illustrious design house Falguni Shane Peacock reflects our unwavering commitment to crafting experiences that epitomize luxury and elegance. For this festive season, we sought to create something truly extraordinary, and partnering with Falguni Shane Peacock—renowned globally for their distinctive and opulent designs—proved to be the perfect choice. Together, we unveil an exclusively designed bar and a bespoke limited-edition pack that seamlessly blend artistry and refinement, making them the ultimate companions for festive and wedding celebrations,” said Aparna Deshmukh, Vice President – Premium Portfolio Head, Diageo India.

“We are delighted to partner with Black Dog Scotch Whisky for this exclusive collaboration. At Falguni Shane Peacock, we always strive to create designs that exude elegance and celebrate the finer moments in life. Designing the limited-edition Triple Gold Reserve pack allowed us to merge our signature style with the luxurious essence of Black Dog Scotch Whisky. This collaboration beautifully encapsulates the festive and wedding season, offering a perfect blend of craftsmanship and sophistication. We hope this exquisite pack brings as much joy to the recipients as we experienced in creating it”, shared Falguni and Shane Peacock, Designers.

This partnership between Black Dog Scotch Whisky and Falguni Shane Peacock is a celebration of luxury and artistry, delivering a unique and sophisticated offering that enhances the joy of the festive and wedding season. With its blend of premium craftsmanship and design excellence, the Triple Gold Reserve pack is set to become an iconic symbol of celebration for the season.

Voltas, one of India’s leading brands in cooling products and the country’s No. 1 AC brand under the TATA house has announced the revival of its iconic All-Weather winter campaign. The initiative focuses on North India and will utilize digital platforms and radio to highlight its All-Weather Hot & Cold ACs, showcasing their adaptability to diverse weather conditions.

As the first brand to introduce the concept of All-Weather Air Conditioners over a decade ago, Voltas aims to redefine the market with this targeted winter campaign. North India, where heating solutions are essential during the cold season, has been identified as the primary audience for this effort.

The campaign emphasizes the standout features of Voltas All-Weather Hot & Cold ACs, including intelligent heating for harsh winters, active dehumidification for monsoons, and optimal moisture control for enhanced comfort during the colder months. These ACs deliver uniform and efficient heating while consuming less energy compared to traditional room heaters. Whether staying cool in summer or warm in winter, Voltas All-Weather ACs promise superior comfort and convenience.

Deba Ghoshal, Head of Marketing, Voltas Limited said, “With the reintroduction of our favorite protagonist, Mr. Murthy, during the launch of our Smart Air AC campaign earlier this year; we thought now is the best time to reintroduce our All-Weather campaign, this winter. Voltas has the highest brand equity in the cooling and comfort space and leads the market in ACs. By combining innovation and consumer-centric benefits, Voltas has always redefined comfort while ensuring a smarter and more energy-efficient choice for its customers. This campaign not only underlines the versatility of Voltas All-Weather ACs but also demonstrates the brand's commitment to addressing seasonal needs with superior technology, in an interesting manner.”

Ritu Sharda, CCO, Ogilvy India (North) shared, “After a long sabbatical, this year Murthy came back in a refreshing summer campaign that propelled Voltas' brand growth to new heights. But what was equally joyous was to see how much people had missed Murthy. Everyone started remembering all the Murthy stories from the past.  So as a treat to our consumers, and on very popular demand, we’re bringing them back.”

Through this campaign, Voltas reaffirms its position as a leader in the cooling and comfort segment, showcasing its dedication to innovation and customer-centric solutions. With advanced technology tailored for seasonal needs, Voltas continues to deliver smarter, more efficient products to its consumers.

ASICS has unveiled its first collaboration with the Senna brand in the SportStyle category, marking the 30-year legacy of Ayrton Senna. This global launch, set for December 10, highlights the union of retail, sports, and culture in India and beyond. The collaboration reimagines Senna’s lifestyle for a new generation, blending fashion with the story of one of motorsport’s greatest drivers.  

This partnership, the fifth between the brands, reflects shared values and Ayrton Senna’s life philosophy, resonating with ASICS’ “Sound Mind, Sound Body” ethos. Known for his discipline and physical preparation, Senna frequently ran more than 10 km daily, embodying determination and excellence.  

“It is an honor to bring to ASICS SportStyle the legacy of Ayrton Senna, such an important figure in Brazil and the world. In this collab, we captured Senna’s aesthetic and personality in the 90s, creating a product that is both innovative and full of history. We are excited to share this partnership with the public at this special moment,” said Constanza Novillo, Chief Marketing Officer of ASICS Latin America.  

The collection features two models celebrating Senna’s personality and achievements. The first draws inspiration from the jumpsuit Senna wore during his three Formula 1 world titles, incorporating design elements from the jumpsuit lining and his iconic helmet. The second pays homage to the black and gold car he drove to his first Formula 1 victory, showcasing refined details and the engraved phrase “Seek Your Truth,” a motto reflecting his pursuit of excellence.  

“Senna, like few others, manages to attract fans and admirers from around the world with different profiles and preferences. And the partnership with ASICS, especially this launch, captures the union of performance and the period lifestyle in products that connect Ayrton’s history with new audiences,” said Thiago Fernandes, Chief Operating Officer and New Business at Senna Brands.  

The collection will be available globally and in Brazil starting December 10 through selected ASICS stores and retail partners such as Guadalupe, Your ID, Artwalk, O’Store, Dafiti, Sunik, and Senna Shop. Priced at BRL 1,099.99, these models provide a unique opportunity for fans and admirers to celebrate Senna’s legacy.  

This collaboration further positions ASICS SportStyle as a brand that merges technology, style, and culture, while paying tribute to one of Brazil’s most iconic figures. It serves as a testament to Ayrton Senna’s excellence and the shared values between him and ASICS. 

Diageo India, a prominent player in the alco-beverage industry, has partnered with SMOOR, a leading luxury confectionery brand, to unveil *The Dessert Collection by Baileys x SMOOR*. This exclusive collaboration introduces a range of non-alcoholic flavored chocolates and desserts, now available across SMOOR's Chocolate Lounges, Signature Chocolate Studios, boutiques, and retail outlets in India.  

This partnership highlights a unique blend of craftsmanship, with Diageo’s expertise in premium experiences meeting SMOOR’s artisanal touch. The Dessert Collection features non-alcoholic chocolate shots, bars, signature desserts, and a centerpiece signature cake. These creations are inspired by popular dessert flavors such as Classic Cream, Creamy Berries, and Sea Salt Caramel.  

Bhanu Gupta, VP and Business Head (Luxury and Super Premium), Diageo India stated, "Aligned with Diageo India’s vision of crafting elevated experiences, this one-of-a-kind collaboration seamlessly blends bespoke gifting with moments of playful decadence. The Dessert Collection by Baileys x SMOOR is our invitation to savor indulgence. This exquisite assortment of non-alcoholic chocolates and desserts is thoughtfully crafted to delight the palate, elevate every occasion, and spread the joy of unforgettable flavors."  

The collection is rooted in a shared philosophy of indulgence and togetherness. As Kanchan Achpal, Chief Marketing Officer, SMOOR noted, "With Bailey's classic creamy flavors and the excellence of SMOOR's true couverture, we are overjoyed to present a non-alcoholic flavored collection with the best of both worlds. The collection brings to life an amalgamation that is perfect to stimulate your senses. We are thrilled to announce this collaboration and are in high Christmas spirits to bring together a premium palette experience like never before!"  

Designed to resonate with a wide audience, the collection aims to redefine the non-alcoholic chocolate segment in India. Each item is thoughtfully crafted using luxurious textures and authentic ingredients, appealing to chocolate enthusiasts and dessert lovers alike.  

The Dessert Collection by Baileys x SMOOR will be available in January 2025 across major cities, including Bangalore, Chennai, Mumbai, Pune, Delhi, and Gurgaon. As a gesture of love, a celebratory treat, or a personal indulgence, the collection sets the stage for memorable dessert experiences, combining tradition with modern tastes.

Croma, one of India’s leading electronics retailers backed by the Tata Group, has unveiled the “Superrr Exchange” initiative to ring in the New Year with sustainability and customer rewards. This program allows customers to trade in their old electronics for upgraded, energy-efficient devices while supporting eco-friendly practices.

Starting December 21, 2024, the Superrr Exchange program offers triple the usual benefits on exchanges. Customers can enjoy exclusive rewards and discounts, with savings of up to Rs 21,000 on trading in old laptops and mobile phones. From home appliances to electronic gadgets, a wide range of products is eligible under this initiative.

Uniquely, customers can exchange any old device for a new product, such as trading an unused grinder for a Smart TV. Even non-functional devices are welcome; customers can drop them off at Croma stores and receive a Rs 500 Croma voucher in return.

Available nationwide across all 550+ Croma stores, the program ensures convenience for customers across the country. Each store has a designated disposal area for collecting old electronics, which are then ethically recycled in collaboration with authorized recycling partners.

Shibashish Roy, Chief Executive Officer, Infiniti Retail Ltd. said, “As we welcome the New Year, Superrr Exchange is helping create new beginnings. People aren't just getting new devices when they avail of exchange, they're thinking consciously about buying responsibly. They are also joining a growing movement of people who know that little changes add up to making the earth a better place to live.”

Croma is amplifying awareness through social media, outdoor ads, and targeted outreach campaigns. By rewarding upgrades and promoting recycling, Superrr Exchange reinforces Croma’s dedication to customers and the environment, proving that modern technology and sustainability can coexist. All collected electronics will be recycled responsibly, ensuring a cleaner and greener future.

As the holiday season approaches, IGP (Indian Gifts Portal) has launched a new and playful ad film as part of its "Amazing Gifts, Samay Par" campaign. The ad, set in a gangster-themed office, presents a unique twist on the traditional Secret Santa event, where caricatures of common workplace personalities—such as the “resume embellisher” and the “colleague on the verge of termination”—exchange gifts that match their distinct traits.

The humorous ad highlights IGP’s ability to provide ideal gifts for these relatable office archetypes. With a catchy tagline urging viewers to avoid HR embarrassment by choosing thoughtful gifts from IGP, the campaign reinforces the platform's reputation as the go-to destination for timely and meaningful corporate gifting.

“Office gifting is a growing trend, with Secret Santa events alone seeing a significant rise in participation year-over-year. With this campaign, we’ve tackled the real challenge of finding the perfect Secret Santa gift while highlighting the convenience, diversity, and quality that IGP offers. As one of the largest international gifting platforms, we provide businesses and individuals with over 1500+ unique gifting options, supported by delivery to over 150 countries. This campaign reflects our vision to make corporate gifting seamless, impactful, and accessible, bringing thoughtful gifting to the forefront,” shared Tarun Joshi, Founder & CEO of IGP.

The ad also underscores the growing popularity of corporate gifting, with Secret Santa events becoming an increasingly common occurrence across offices. As businesses look for ways to celebrate the season and reward their employees, IGP’s extensive gifting catalog offers something for every occasion, making it easier than ever to find the perfect present.

The ad cleverly combines humor with relatability, emphasizing IGP’s expansive gift selection and convenient delivery services. By turning a familiar workplace tradition into a memorable storytelling experience, the campaign aims to spread holiday cheer and make this season’s gifting easier and more enjoyable for corporate professionals.

BigMuscles Nutrition, India’s leading sports and fitness nutrition brand, has unveiled the next phase of its impactful 'Hustle Banaye Muscles' campaign. Titled 'Hustle Banaye Muscles 2.0', this campaign emphasizes the dedication and perseverance needed to achieve health and fitness goals. Featuring Bollywood icon Nora Fatehi, the latest campaign highlights her inspiring recovery journey after an injury and her commitment to fitness.  

The campaign video showcases Nora’s renewed focus on workouts post-injury, with an emphasis on building core and leg strength. She credits her progress to consistent exercise and BigMuscles Nutrition’s Nitric Whey Protein, which supports muscle recovery with 27 grams of protein per scoop. “I have been very consistent and particular about my gym and workout ever since my injury. It’s really important for me to take working out seriously so that I can recover fully. The nutrition boosting my recovery is Nitric Whey Protein, which ensures at least 27 gm protein in each scoop to improve my muscle strength and overall performance. I encourage all fitness seekers to be a part of BigMuscles Nutrition’s 'Hustle Banaye Muscles' campaign, which focuses on hard work as the core of achieving any goal,” Nora shared.  

Suhel Vats, Founder and MD of BigMuscles Nutrition, elaborated on the campaign’s vision: “From Performance Hi Pehchaan with Ranveer Singh and Hardik Pandya to Hustle Banaye Muscles with Nora Fatehi, we have always amplified the importance of hard work and performance for all men and women seeking a fitness goal. Our latest campaign especially brings to light an evolving phenomenon of women coming to the forefront of the fitness ecosystem, taking charge of their lives and paving their own ways to success.”

This campaign follows Hardik Pandya’s recent announcement of his return to fitness with Nitric Whey Protein. BigMuscles Nutrition continues to inspire fitness enthusiasts with its advanced supplements and dedication to promoting health and wellness.

Diageo India, one of the country’s leading beverage alcohol companies, has announced the launch of Godawan Estuary Premium Water, developed in collaboration with Estuary Water. This premium offering will be available across major Indian outlets and e-commerce platforms by the end of 2024.  

Godawan Estuary Premium Water marks a significant step in Diageo India’s journey of crafting elevated experiences for discerning consumers. Designed with sophistication and precision, the water has been thoughtfully developed to complement and enhance premium occasions without altering their authenticity. This partnership with the Indian start-up Estuary embodies a shared commitment to quality and luxury.  

Speaking about the launch, Vikram Damodaran, Chief Innovation Officer of Diageo India, said, “It is our belief that even the simplest pleasures can be elevated through craftsmanship and care. This collaboration with Estuary Water represents a meeting of shared values; one that reflects the artistry and passion behind everything we do.”

Adding his perspective, Devasish Kamdar, Founder of Estuary Blending Water, said, “Godawan Estuary Premium Water specially formulated in Scotland is a new category created for epicureans around the globe to enhance their moments. We look forward to this becoming the go-to for all luxurious occasions and as we say – elevate your experiences with Estuary.”

As part of the launch, Diageo India will host an exclusive luxury craft experience at Nahargarh Palace in Ranthambore. This three-day event, scheduled for late 2024, will immerse guests in modern luxury through curated experiences and purposeful engagement, further reflecting the brand's commitment to innovation and quality.  

Godawan Estuary Premium Water is set to redefine premium lifestyle choices, making every moment extraordinary.

Nutrizoe, a homegrown women's wellness and nutrition brand specializing in maternal care, has introduced SnackEasy – an innovative snack range crafted specifically for pregnant women. This launch follows Nutrizoe’s extensive research into the challenges expectant mothers face in finding snacks that are both tasty and nutritious.

Through interviews with over 2,000 mothers and 50 key opinion leaders (KOLs), including doctors, nutritionists, and healthcare experts, Nutrizoe identified a common issue: pregnant women often struggle to find convenient snacks that meet their nutritional needs while satisfying their taste preferences. Mothers voiced a clear need for protein-rich, stomach-friendly snacks that were free from added sugars. Experts also noted a lack of balanced options that could be confidently recommended, with existing choices like protein powders, nuts, and seeds often falling short in addressing cravings and providing comprehensive nutrition.

In response to this gap in the market, Nutrizoe embarked on a 15-month journey of research and innovation to develop SnackEasy – a solution that combines nutrition and taste. The product was created in collaboration with food technologists and nutritionists, ensuring it supports the health and well-being of both mothers and babies during pregnancy.

Made with natural ingredients such as jowar, ragi, makhana, almonds, and pumpkin seeds, SnackEasy is fortified with essential nutrients like DHA, calcium, folic acid, Vitamin D2, and 9 grams of protein per serving. These nutrients are vital for maternal health, fetal development, and overall well-being.

The product is formulated using a proprietary extrusion process and features unique seasonings tailored to different stages of pregnancy. Special attention was given to ensuring the highest safety standards, with the ingredients pharmacologically backed for safety and efficacy during pregnancy.

In addition to its nutritional benefits, SnackEasy addresses common pregnancy challenges like the uncertainty of choosing healthy yet tasty options. Its versatility allows it to be enjoyed in various ways – as a topping, mixed into porridge, or straight from the packet – making it a convenient, on-the-go solution for busy mothers-to-be.

Available in four flavours – Desi Masala, Banana & Caramel, Italian Arrabbiata, and Choco Crunch – SnackEasy caters to diverse taste preferences, ensuring each bite is both satisfying and nourishing.

Richa Pendake, CEO and Founder, Nutrizoe said, “At Nutrizoe, we deeply understand the diverse nutritional challenges faced by pregnant women. Our research revealed a significant gap in the market for snacks that are not only nutritious but also cater to the unique needs of expectant mothers. With SnackEasy, we’ve created a product that combines essential nutrients with the taste and convenience that women desire during pregnancy.”  

Proper nutrition during pregnancy is critical to avoiding complications such as anaemia, preterm delivery, gestational diabetes, and postpartum anaemia. SnackEasy is designed to address these concerns by providing mothers-to-be with the optimal nutrients they need in a convenient, enjoyable format.

SnackEasy is India’s first pregnancy-focused snack, setting a new standard in maternal nutrition and empowering mothers to embrace their pregnancy journey with confidence and ease.

Emcer, one of the prominent names in the ceramic industry and powered by Infra.Market, has announced Bollywood star Kareena Kapoor as its new brand ambassador. With a legacy spanning over three decades of delivering innovative ceramic solutions, Emcer aims to further solidify its position in the market through this partnership.

The brand also introduced its latest proposition, #NotJustTiles, which emphasizes its transformation into a premium lifestyle brand offering more than just ceramic tiles. This campaign underscores Emcer’s dedication to design, innovation, and functionality, aiming to redefine how consumers perceive spaces. The campaign will be launched in phases across various platforms, including cinema, OTT, digital media, and outdoor advertising.

Gautam Patel, Managing Director, Emcer Tiles said, "Emcer embodies innovation, quality, and elegance, making Kareena Kapoor the perfect ambassador for the brand. Her elegance, grace, and timeless appeal align perfectly with our brand ethos. With the support of Infra.Market’s technological expertise, we are thrilled to welcome Kareena to the Emcer family. We are confident that her association will elevate our position as a symbol of luxury, design excellence, and modern living."

“I am excited to partner with Emcer, a brand that reflects my appreciation for elegance, style, and sophisticated design. Their vision of transforming spaces into both beautiful and functional works of art is something I truly admire, and I look forward to contributing to their journey,” said Kareena Kapoor.

This strategic partnership and the launch of the #NotJustTiles campaign highlight Emcer’s commitment to inspiring modern living and redefining luxury in the ceramic industry. The introduction of Kareena Kapoor as the brand ambassador and the rollout of the new campaign represents Emcer’s dedication to staying ahead in the competitive ceramic industry, transforming everyday spaces into extraordinary experiences.

R for Rabbit, one of the leading names in premium baby care products, has launched its latest campaign featuring the new Feather Diapers, a groundbreaking innovation designed to transform modern parenting. With a focus on the concept of "Next-Gen Parenting," the campaign highlights advanced diaper technology tailored to the evolving needs of both parents and babies.

Understanding the challenges faced by today’s parents, R for Rabbit has introduced Feather Diapers with state-of-the-art features, including advanced wetness detection technology, ultra-soft materials, and maximum comfort. These features aim to provide both babies and parents with a stress-free, enjoyable experience, reflecting the brand’s commitment to creating smart and convenient baby care solutions.

The campaign’s centerpiece is a creative and playful ad powered by AI, featuring two charming babies engaging in an animated conversation about diapers. The humorous video highlights the diapers’ innovative features while promoting shared parenting by showcasing a dad on diaper duty. The tagline, “Next-Gen Parenting, Next-Gen Diapers,” captures the spirit of the campaign and resonates with modern parents seeking functional, dependable, and convenient baby care products.

Kinjal Popat, Co-Founder & COO, Rabbit shared, “At R for Rabbit, we truly understand parents' concerns and babies' needs. Our new product is the result of in-depth research and listening to what parents want for their little ones. We know that modern parenting is about finding balance, and we’re proud to offer a product that addresses the needs of both parents and babies.”

Kunal Popat, Founder, R For Rabbit commented, “This campaign mirrors modern parents needs by showcasing a solution that makes life easier for parents while ensuring the utmost comfort for babies. We’re excited to usher in the next generation of parenting with this innovation.”

Feather Diapers aim to seamlessly integrate into parents’ fast-paced lifestyles, addressing challenges such as balancing careers, home life, and staying ahead of technological advancements. More than just a product, Feather Diapers represents a movement toward smarter, more intuitive parenting, merging innovation with care to offer the best solutions for parents and their little ones.

Footwear designer Aprajita Toor and digital content creator Scherezade Shroff have collaborated to reimagine the iconic Mary Jane shoe silhouette, merging their shared creative visions and decade-long friendship. This partnership blends Aprajita’s expertise in traditional Indian craftsmanship with Scherezade’s modern design sensibilities, resulting in a collection that balances heritage and contemporary style.  

The origins of this collaboration trace back to the early days of social media, where Aprajita, known for her craftsmanship in Indian footwear, and Scherezade, a pioneer in digital storytelling, initially crossed paths through brand collaborations. Over time, their professional acquaintance grew into a personal bond rooted in shared values of authenticity and creativity. “Sherry is more like family,” Aprajita reflects, underscoring the unique foundation of their partnership.  

The collection, *AT x SS*, introduces three variations of the Mary Jane: the minimalist *Plain Jane* for everyday wear, the bold and edgy *Rebel Jane*, and the opulent *Umrao Jane*, designed for special occasions. These designs integrate premium materials such as Nappa leather and velvet, adorned with intricate Zardozi embroidery, delicate pearls, and plush textures. Shades of green, black, and gray enhance the collection’s winter-ready appeal, offering versatility for both casual and formal wear.  

Aprajita noted, “For me, this collaboration is incredibly special. Working with Scherezade to combine our creative perspectives has been a joy. The collection’s details reflect Indian heritage while catering to varied tastes with comfort and style.”  

Scherezade shares similar sentiments, emphasizing the importance of comfort in the designs. “We wanted shoes that feel like a second skin without compromising on style. This collection celebrates the artistry and detail that Aprajita brings to her craft,” she said.  

With a focus on blending heritage craftsmanship and modern aesthetics, the AT x SS collection exemplifies how tradition and innovation can coexist in design. The footwear pieces, combining functionality and fashion, highlight the evolving story of Mary Jane shoes through a lens of Indian artistry.  

The collection is available on **www.aprajitatoor.com** and select retail outlets, with prices starting at XXX. This collaboration not only redefines a classic design but also showcases how creativity and personal connections can drive unique business ventures in India’s growing retail sector.

Swiggy Instamart, a leading quick commerce platform in India, has introduced Hello Kitty and Friends merchandise, marking the brand’s entry into the quick commerce segment. This collaboration builds on the earlier addition of Hamleys to the platform and aligns with the growing demand for pop culture collectibles in India. The new range, featuring popular characters like Cinnamoroll, Kerokerokeroppi, Pompompurin, My Melody, Kuromi, and Bad Badtz-Maru, is now available for delivery across the country.  

Hari Kumar G, Chief Business Officer, Swiggy Instamart said, “With growing demand for pop culture and Kawaii collectibles in India, we are bringing Hello Kitty to Swiggy Instamart for the first time, just in time for the year-end celebrations and holidays. This collaboration is expected to make families and kids happy by offering a diverse selection of toys and merchandise. With Hello Kitty joining our platform, we continue to expand our offerings, making globally loved characters easily accessible to our customers.”  

Swiggy Instamart’s focus on toys as a category has gained traction since its introduction earlier this year, with significant growth in orders. The addition of Hello Kitty merchandise, priced between Rs 799 and Rs 999, underscores the platform’s strategy to tap into nostalgia and the growing appeal of Kawaii culture among Indian consumers.  

This move highlights Swiggy Instamart's approach to diversifying its product offerings while enhancing convenience for customers. By bringing globally recognized brands into the quick commerce space, the platform aims to cater to a wider audience and elevate the retail experience for consumers across India.

POPxo by MyGlamm, a prominent beauty brand known for catering to millennials and Gen Z, has partnered with AP Dhillon as the official beauty partner for his *The Brownprint 2024 India Tour*, presented by White Fox India. This collaboration will bring the brand’s beauty services to concert-goers across Mumbai, Delhi, and Chandigarh in December.

With AP Dhillon’s rising influence in the music industry and a large, devoted fanbase, this partnership aims to enhance the concert experience by integrating beauty services. At each event, concert-goers will have the opportunity to visit the POPxo Beauty Booth, where they can receive complimentary makeovers before enjoying the electrifying performances.

Anika Wadhera, Group Marketing Director at Good Glamm Group said, “This collaboration blends two forms of self-expression: beauty and music. We’re excited to elevate the concert experience by helping fans channel their inner confidence as they immerse themselves in the vibe of AP Dhillon’s tour.”

The tour begins in Mumbai on December 7, moves to Delhi on December 14, and concludes in Chandigarh on December 20. Through this partnership, POPxo by MyGlamm is furthering its commitment to empowering individuals and exploring new ways of engaging with audiences, blending creativity and beauty with live music.

GKB Opticals, a prominent name in India’s eyewear retail sector with a legacy spanning over 60 years, is set to host the fourth season of *The Wedding Edit*. This signature luxury eyewear trunk show will tour six cities—Mumbai, Chennai, Kolkata, Bengaluru, Chandigarh, and Bhubaneswar—offering brides, grooms, and wedding guests an opportunity to explore an exclusive collection of premium eyewear. The event aligns with the growing trend of accessorizing wedding ensembles with sophisticated eyewear, blending timeless luxury with contemporary styles.  

The Wedding Edit will feature an array of high-end global brands, including Dita, Maybach, Lindberg, Bvlgari, Cartier, Balmain, Gucci, Philipp Plein, Tom Ford, and Prada. This year’s collection includes innovative designs inspired by jewelry and classic styles, appealing to Ultra High Net-Worth Individuals (UHNIs) and discerning customers. As part of the event, specially designed concept windows at participating stores will offer a distinctive experience, inviting visitors to explore curated collections tailored for the wedding season.  

Priyanka Gupta, Director of Brands at GKB Opticals said, “We are incredibly excited to bring back *The Wedding Edit* for its fourth season. Each year, we strive to elevate the eyewear shopping experience for our customers, offering them not only the finest eyewear but also an experience that’s as luxurious and memorable as the weddings they’re celebrating. This season’s collection promises to be our most exclusive yet, and we can’t wait to share it with our patrons.”  

In addition to showcasing luxury eyewear, GKB Opticals Vision Lounge in Mumbai will feature B.I.G. EXACT lenses by Rodenstock. This advanced range, crafted with the DNEye scanner, provides high-precision spectacle lenses tailored to the exact measurements of the eye. Offering unmatched biometric precision and dynamic vision, these lenses cater to the growing demand for personalized eyewear solutions.  

The Wedding Edit is positioned as a significant retail event, emphasizing GKB Opticals’ commitment to meeting the evolving preferences of Indian consumers. By merging its legacy of quality with a focus on wedding-specific trends, the brand continues to solidify its place as a destination for luxury eyewear. This season’s event reflects the increasing integration of eyewear as an essential element in wedding fashion.

Heroes and Villains, a brand under Bioworld, has made its foray into the luggage category with the launch of an exclusive "Star Wars" carry-on collection. This marks the brand's first significant venture into travel retail, blending the aesthetics of the Star Wars universe with functional travel essentials.  

The collection includes carry-on suitcases, a five-piece packing cube set, and acrylic luggage tags, designed to appeal to both travelers and Star Wars enthusiasts. In addition to these items, the lineup also offers complementary travel accessories such as duffle bags, weekender bags, and cosmetics bags, all inspired by the iconic franchise.  

The products are now available for purchase on the Heroes and Villains website, expanding the brand's reach into the travel retail sector while offering fans a practical way to celebrate their love for Star Wars.

Anti Social Social Club (ASSC) and Coca-Cola have partnered to introduce a limited-edition holiday collection, blending Coca-Cola's classic Christmas imagery with ASSC's signature streetwear designs. This collaboration brings together nostalgia and contemporary cultural commentary, offering a fresh take on holiday apparel.

The collection features standout designs such as Coca-Cola Bear hoodies, which showcase ASSC's iconic logo on the front and the Coca-Cola Bear adorned with a hoodie and Santa hat on the back. The Coca-Cola Bear tees include the ASSC logo on the front, with the back featuring the Bear holding a Coca-Cola bottle alongside co-branding.

Additional pieces include "Drink Coca-Cola" hoodies and tees, with graphics of Santa Claus near a Christmas tree on the front and ASSC's logo on the back. Sizes for the collection range from XS to 2XL, catering to a diverse audience of streetwear enthusiasts and Coca-Cola fans alike.

The exclusive merchandise will be available for purchase on December 7 at 8 a.m. PST (11 a.m. EST) on antisocialsocialclub.com. This collaboration marks a unique convergence of iconic holiday branding and modern streetwear aesthetics, appealing to collectors and fans across markets.