Ospree Duty Free and Zee Studios Team Up to Celebrate Fateh with Exclusive Rewards

Ospree Duty Free has teamed up with Zee Studios to promote the highly anticipated Bollywood movie Fateh, which stars Sonu Sood and Jacqueline Fernandez and is set for release on January 10, 2025. This exciting collaboration promises to bring the glitz and glamour of Bollywood into the travel retail space, offering customers a chance to experience both shopping and entertainment in a unique and unforgettable way.

The promotional campaign is now live across Ospree Duty Free’s stores in key cities, including Mumbai, Lucknow, Jaipur, Amritsar, and Ahmedabad. Shoppers who spend Rs. 6,500 or more between January 4 and January 18, 2025, will be rewarded with the chance to win exclusive Fateh movie tickets or limited-edition Fateh merchandise. This enticing offer is set to make the shopping experience even more thrilling for customers, combining their love for Bollywood with a premium shopping experience.

In a bid to amplify the excitement, Ospree Duty-Free stores have been transformed to highlight Fateh, featuring stunning displays and immersive visuals that reflect the essence of the movie. This eye-catching decor invites customers to engage with the film’s theme, creating a buzz around the movie's release. One of the key highlights of the campaign was the special appearance of Bollywood star Sonu Sood at the Mumbai Airport store on January 4, 2025. His presence at the store added an electrifying energy to the campaign, as fans had the opportunity to interact with the actor and capture memorable moments.

Gaurav Singh, CEO, Ospree Duty Free said, "We are thrilled to partner with Zee Studios and bring the excitement of Fateh to our stores. Sonu Sood’s visit to our Mumbai store added incredible energy to the campaign and created unforgettable memories for our customers. This collaboration reflects our ongoing effort to provide unique and memorable experiences for our customers by merging entertainment with travel retail."

The Fateh campaign is designed to captivate both travelers and Bollywood fans alike, offering an extraordinary fusion of shopping and entertainment at Ospree Duty Free. This initiative demonstrates Ospree’s commitment to delivering fresh and exciting experiences that engage customers in new and innovative ways.