Pernod Ricard and Paris Saint-Germain Forge Strategic Global Partnership

Pernod Ricard has formalized a significant global partnership with Paris Saint-Germain (PSG), marking its first major sponsorship in this domain. The four-year agreement, commencing with the 2024/25 season, designates Pernod Ricard as the official partner for PSG’s professional football teams—both men’s and women’s—and as an official provider for PSG’s handball team.

This new partnership builds on Pernod Ricard’s existing role as an official provider of wine and spirits for PSG’s hospitality program over the past decade. With PSG boasting over 218 million followers globally and ranked third in Deloitte's Money League, the collaboration elevates Pernod Ricard to a worldwide official partner status, positioning the company as the sole champagne and spirits provider for the club.

Philippe Guettat, EVP Global Brands at Pernod Ricard, commented, “In recent weeks the whole world has observed how sport is about audacity, passion, and coming together; values that fully resonate with Pernod Ricard’s purpose of being Créateurs de Convivialité. Through this partnership with Paris Saint-Germain, we want to celebrate the beauty of togetherness and achievement, through the magic of sport. We will be cheering on PSG and their great ambitions for the upcoming seasons.”

Nicola Ibbetson, Director of Partnerships and Sponsorships at Paris Saint-Germain added, “We are delighted to collaborate with Pernod Ricard, a prestigious partner that embodies the same passion for excellence, conviviality, and elegance as Paris Saint-Germain. This partnership is a perfect synergy, where each brand enhances the other, and together, we will elevate the PSG and Pernod Ricard experience to new heights on the international stage.”

This strategic alliance between Pernod Ricard and PSG aims to celebrate their shared values of excellence and human connection, promising to deliver unique and sophisticated experiences that highlight French savoir-faire on a global scale.