Pilgrim Welcomes Rashmika Mandanna as Brand Ambassador for Hair Care Line

Beauty and personal care brand Pilgrim has announced the onboarding of popular actress Rashmika Mandanna as the new brand ambassador for its hair care range. Rashmika, who has gained widespread acclaim for her roles in blockbuster films like "Pushpa" and "Animal," will now represent Pilgrim’s extensive hair care line, bringing her star power and charm to the brand's growing presence in the market.

“As Pilgrim continues to grow and take its next big leap, Rashmika is the perfect person to represent the spirit of our brand and lead us into this new era. We are thrilled to welcome her to the Pilgrim family,” said Gagandeep Makker, Co-founder, Pilgrim.

Rashmika Mandanna will be prominently featured in Pilgrim’s latest brand campaign, titled "The Secret is in the Mix." This campaign aims to emphasize the brand’s core philosophy of combining the finest ingredients to create products that deliver exceptional results.

“This campaign is truly special because it highlights that while trends come and go, the real magic lies in how ingredients are expertly combined to deliver results. I look forward to a great association with Pilgrim and can’t wait to share these remarkable hair care secrets with everyone,” said mandana. 

Founded in 2019, Pilgrim has developed a product range of over 200 items spanning haircare, face care, makeup, and fragrance categories, serving customers across more than 10,000 pin codes. The brand sells through both online and offline channels, including its own website, as well as third-party e-commerce platforms like Amazon, Nykaa, and Flipkart, and is available in multi-brand stores across the country.

Pilgrim is supported by investors including Fireside Ventures, Vertex Ventures, and the Narotam Sekhsaria Family Office, among others. With a customer base of 700,000 clients served monthly, Pilgrim is aiming to become a Rs 1000 crore annual recurring revenue (ARR) brand by 2025.