Playskool X Hasbro: To Launch First Family Entertainment Centre
Playskool X Hasbro: To Launch First Family Entertainment Centre

Planet Playskool has teamed up with Hasbro to launch its first immersive and activity play zone designed to captivate the imaginations of both kids and parents. The Hasbro license allows the entertainment center to showcase family-favorite brands. The 20,000-square-foot entertainment destination offers an enchanting experience for children and families, functioning as a vibrant, interactive STEAM-based play center. Kingsmen Xperience collaborated on the project with its strategic partner Bright Play.

Planet Playskool will feature a wide variety of immersive play areas and interactive activity zones designed to captivate the imaginations of both kids and parents. The play zone will be launched at Westfield Garden State Plaza in Paramus on 13th June. Hasbro license allows the entertainment center to showcase family-favorite brands, including a real-life version of the Mouse Trap game, a Play-Doh Imagination Station, a Transformers Autobot Ark to save the universe, a Spirograph Art Studio for budding artists, PJ Masks Hero City, a construction-based Tinkertoy Town, and an Easy Bake Café. Additionally, visitors can shop at the retail store for unique apparel, toys, games, and souvenirs.

“We are elated to launch the first Planet Playskool in the world at Garden State Plaza,” said Corey Redmond, Senior Executive Vice President of Kingsmen Xperience. “Having our first US permanent family entertainment center with these iconic Hasbro brands at one of the most popular malls in the country is a labor of love that we hope families and kids will enjoy and engage with for years to come.”

“At Hasbro, we are constantly seeking ways to create magic through immersive play experiences for fans and families,” said Matt Proulx, Senior Vice President, Global Experiences, Partnerships, and Music at Hasbro. “Planet Playskool not only brings this vision to life but takes it to the next level through STEAM-based activities that encourage kids to let their imagination run wild and practice their critical thinking skills while getting them up and active.”

Proulx added, “Visitors can express their unique selves through creative projects at the Play-Doh Imagination Station and get hands-on at Tinkertoy Town with construction activities, plus so much more. For every child and family who steps through the doors of Planet Playskool, we hope they have an unforgettable experience.”

From themed play zones inspired by Hasbro classics to innovative interactive displays, every inch of the space aims to spark curiosity and joy among guests of all ages. Grand opening attendees will also have the chance to meet members of Planet Playskool’s Imagination Crew, a team of talented youngsters and creative minds selected to serve as ambassadors at the new attraction.

 
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