PNG Jewellers Joins Hands with World Pickleball League as Powered By Partner

In a groundbreaking partnership, PNG Jewelers, one of India’s most esteemed jewelry brands with a legacy of over 192 years, has announced its association with the World Pickleball League (WPBL) as the Powered By Partner in a multi-year deal. This collaboration bridges the rich heritage of PNG Jewellers with the dynamism of India’s first franchise-based pickleball league.

The World Pickleball League, co-founded by Gaurav Natekar and Arati Ponnappa Natekar, is a pioneering initiative that brings together sport, entertainment, pop culture, and fashion. Featuring six competitive teams and showcasing top Indian and international players, the league aims to create a vibrant platform where Indian talent can compete with global athletes. The inaugural season is set to kick off on January 24, 2025, promising an electrifying blend of sports and entertainment.

Saurabh Gadgil, Chairman and Managing Director, P N Gadgil Jewellers Ltd. said, "After our successful IPO earlier this year, we have been actively finding ways to engage with our target audience and connect with them on a deeper level. The World Pickleball League's mission to create a compelling sportainment property aligns perfectly with our marketing plans. The fact that it is a popular sport with women further supports our endeavor to empower women. We believe in Gaurav and Arati's commitment and vision for the league and its stakeholders and look forward to an exciting journey ahead.”

Gaurav Natekar, Co-Founder and CEO, World Pickleball League added, “Coming from the city of Pune, where PNG Jewellers has a rich heritage, I am thrilled to welcome them as our Powered By Partner. Their commitment to excellence and long-term partnership with the league will significantly contribute to elevating the World Pickleball League’s fan-following and popularity.”

The partnership signifies the increasing interest and investment in the rapidly growing sport of pickleball in India. By aligning with an iconic brand like PNG Jewellers, the World Pickleball League is set to enhance its position as a premier sportainment property, captivating audiences with its unique blend of competitive sports and entertainment.

With its inaugural season just weeks away, the World Pickleball League promises to set new benchmarks, uniting tradition and innovation, while paving the way for Indian sports to shine on the global stage.