Police Watches Partners with KL Rahul for a Two-Year Brand Collaboration

Police, the iconic lifestyle brand known for its bold, dynamic style, has announced an exciting two-year partnership with Indian cricket star KL Rahul. The partnership will see Rahul represent Police across India and the Middle East, regions where the brand’s adventurous and stylish spirit deeply resonates with consumers.

Owned by the De Rigo Group, Police Watches has established a strong presence in India, thanks to its collaboration with Titan Company Limited, which handles retailing and marketing in the region. KL Rahul, widely admired for his cricketing prowess and fashion-forward style, is the perfect fit for the brand. Known for his elegant right-handed batting and exceptional wicket-keeping skills, Rahul's dedication on the field has earned him respect, while his grounded personality and fashion sense make him a role model both on and off the field.

Police, which has been a staple of bold and rebellious fashion for over 40 years, has built a reputation for attracting individuals who defy traditional norms. The brand’s latest global positioning, "Audacity Wanted," celebrates modern masculinity—one defined by individuality, authenticity, and the courage to embrace all aspects of life. This message aligns perfectly with Rahul’s personal and professional journey.

“KL Rahul is an embodiment of everything Police stand for—determination, confidence, and an unwavering sense of individuality. His passion for his sport and his unique personal style makes him a standout figure both in the world of cricket and fashion. His partnership with the Police showcases a shared vision of pushing boundaries, embracing individuality, and inspiring confidence. The partnership with KL Rahul marks another chapter in the brand’s journey to connect with global audiences who seek more than just eyewear—they seek a lifestyle,” said Barbara De Rigo, Chief Marketing Officer of the De Rigo Group.

Rahul’s inspiring rise from his humble beginnings in Mangalore to becoming one of India’s most highly regarded athletes resonates deeply with the Police brand. His ability to thrive under pressure while maintaining a grounded and authentic persona perfectly encapsulates the essence of "Audacity Wanted." Whether leading his team on the field or making a statement through his distinctive style, Rahul exemplifies the modern man’s journey to self-realization.

KL Rahul on this new collaboration commented, "Being appointed as the brand ambassador for Police is an exciting opportunity. I’m thrilled to join forces with a brand that champions authenticity and inspires everyone to express themselves fearlessly. Police represent innovation and boldness, qualities I deeply connect with. Together, we aspire to encourage people to embrace their uniqueness and make a statement in every aspect of life."

The campaign will feature KL Rahul in a video, available across multiple platforms, offering a fresh, localized interpretation of the brand’s "Audacity Wanted" message. Known for its timeless designs and fearless attitude, Police continues to encourage individuals to step out of their comfort zones and embrace their true selves. Through this collaboration, the Police remain committed to those who live boldly and embrace all facets of their identity.