Poloqueen Announces Raveena Tandon as New Brand Ambassador
Poloqueen Announces Raveena Tandon as New Brand Ambassador

PoloQueen Industrial and Fintech Limited, a prominent FMCG company listed on the BSE, has announced the appointment of Bollywood actress and Padma Shri awardee Raveena Tandon as its brand ambassador. This decision aligns with PoloQueen’s strategy to boost sales and broaden its distribution network for its kitchen essentials range in current markets.

With over three decades of a successful career and widespread appeal across India, Raveena Tandon's influential presence aims to resonate with consumers across various working age groups.

PoloQueen is thrilled to have Raveen Tandon as its brand ambassador. Her familial ties and magnetic personality are seen as a natural fit for PoloQueen's family-oriented consumer base, and her dynamic reputation in the industry aligns with the brand's image of loyalty and consistency. With this partnership, we expect to reach a wider audience with our kitchen essentials through an omnichannel approach,” said Udit P Sanghai, Director and CFO of PoloQueen.

Raveena Tandon, already a household name, perfectly aligns with PoloQueen's FMCG strategy. She will lead PoloQueen's upcoming promotional campaigns, aimed at strengthening the brand's market presence and driving revenue growth in the fiscal year 2024-25. These campaigns will focus on promoting PoloQueen’s kitchen essentials, including the Shudh range of dishwashing liquids and bars, as well as Slickwrapp products.

Raveena Tandon talking about her role as a Brand Ambassador stated, “I'm really excited about the opportunity to build a strong and successful partnership with PoloQueen. Their range of kitchen accessories is exactly what every homemaker, be it a man or woman, needs on a daily basis. With this association, I am confident that PoloQueen will soon be a household name in the markets in which it operates. Working with Udit has been a pleasure, and I am looking forward to more positive experiences in the future.

The collaboration between Raveena Tandon and PoloQueen primarily centers on marketing and promotions, including the introduction of exclusive product lines featuring Raveena's image. As part of its branding efforts, PoloQueen aims to leverage the extensive network of Kirana stores and expanding e-commerce platforms across India to enhance sales and visibility. The inclusion of Raveena in PoloQueen's strategies signifies a significant advancement in this endeavor.

Stay on top – Get the daily news from Indian Retailer in your inbox
Also Worth Reading