POPxo by MyGlamm Rolls Out #POPxoOnWheels: A Mobile Beauty Experience for Young Consumers

POPxo by MyGlamm, part of the Good Glamm Group, has launched an exciting new initiative aimed at bringing beauty directly to young consumers. The brand introduces #POPxoOnWheels, a mobile beauty station that offers an interactive, accessible beauty experience, traveling to key locations like college campuses, festivals, and public gatherings. The initiative is designed to engage with beauty enthusiasts in fun, approachable settings, making it easier for them to discover POPxo’s range of high-quality, affordable makeup products.

POPxo by MyGlamm has long been known for its trend-forward makeup products, created specifically for Gen Z and millennials who seek luxury at an affordable price. The brand offers a wide range of products, from bold lip colors to pop-infused eye looks and long-wear foundations, catering to individuals who love to experiment with their personal style. POPxo products come in a variety of shades and formulations, allowing users to express themselves with makeup that’s both fun and fashionable.

With #POPxoOnWheels, POPxo by MyGlamm enhances its connection with young beauty lovers by bringing the beauty counter directly to them. The mobile beauty station allows consumers to try products firsthand, experiment with new looks, and receive live tutorials and beauty tips. This initiative reflects the brand’s commitment to making high-quality beauty experiences both experiential and accessible, fostering deeper engagement through in-person interactions.

Anika Wadhera, Group Marketing Director, Good Glamm Group shared, “#POPxoOnWheels is a step forward in bringing our brand closer to the people who love it. By bringing our mobile beauty station to college campuses, festivals, and community events, we’re creating an inclusive and vibrant space for beauty exploration. It’s about meeting our audience in their own world and offering a memorable, personal POPxo by MyGlamm  experience.”

The mobile beauty station made its debut at Delhi’s Grub Fest, where POPxo by MyGlamm was the official beauty partner of the event. Attendees were treated to complimentary makeup and nail art services, and the station welcomed beauty lovers of all ages, offering them an exclusive look at the brand’s colorful, trend-driven product range. Following this successful launch, #POPxoOnWheels is set to appear at upcoming events such as PetFed 2024 in Delhi and Mumbai, with additional activations planned to expand the brand’s reach and foster greater consumer engagement.

In addition to this offline experience, POPxo by MyGlamm is expanding its product lineup, with new launches on the horizon designed to meet a variety of beauty needs. Each new product launch will stay true to the brand’s youthful, playful spirit while maintaining a focus on quality, versatility, and affordability.