Pulse Candy Celebrates National Candy Day with Interactive #ScreamForPulse Contest

Pulse Candy, a prominent brand under the Dharampal Satyapal Group (DS Group), is marking National Candy Day with a unique experience, launching an interactive #ScreamForPulse contest on a dedicated microsite, www.pulsecandyday.com. Candy enthusiasts across India are invited to participate in this digital challenge, promising both fun and exciting prizes.

The #ScreamForPulse contest encourages participants to use their voice to control an on-screen character that jumps and collects Pulse candies. The louder the scream, the higher the character jumps, making it a lively game of volume and precision. Players who score the highest will be in the running to win exclusive rewards. Accessible via mobile, the game is live on the microsite, where players can join the competition and challenge friends on social media, adding to the excitement.

Arvind Kumar, General Manager, Marketing, Confectionery, DS Group said, “Pulse Candy has always been about pushing boundaries in experience for the consumer, and this game brings that spirit to life. This year, we're bringing in the fun of gaming to our youthful audience with the launch of the #ScreamForPulse contest. By inviting our fans to actively participate in this fun game, we aim to further enhance the joy and energy that Candy Day represents. We’re excited to see the enthusiasm and enjoyment this campaign will generate among our Pulse lovers.”

Since its launch in 2015, Pass Pass Pulse has reigned as India’s top hard-boiled candy for eight consecutive years, thanks to its unique flavors and innovative marketing efforts. The #ScreamForPulse campaign adds another dynamic layer to its brand engagement, enhancing the experience for its loyal fan base.

The DS Group, founded in 1929, is a multi-business conglomerate with a legacy of growth and innovation. With a robust presence across sectors like Food and Beverage, Confectionery, Hospitality, Luxury Retail, and Agri-business, DS Group is home to brands like Catch, Pass Pass, Silver Pearls, Ksheer, Rajnigandha, and many others.