PUMA India, IOA Team Up to celebrate India’s participation at Paris 2024
PUMA India, IOA Team Up to celebrate India’s participation at Paris 2024

Sports brand PUMA India has announced a significant partnership with the Indian Olympic Association (IOA) as the Official Footwear Partner for the Indian contingent heading to the Paris Olympics. Alongside this partnership, PUMA India has launched a large-scale outdoor campaign to celebrate and support the country's athletes.

As part of this collaboration, over 100 Indian athletes will receive specialized footwear, including podium and travel shoes, along with a range of essential sports accessories such as trolleys, backpacks, sippers, yoga mats, headbands, wristbands, socks, and towels. This initiative aims to enhance their training and comfort during the prestigious 2024 Summer Olympics in Paris. Notably, 45 of these athletes represent the PUMA contingent, making it the largest squad sponsored by a brand in India this year.

Karthik Balagopalan, Managing Director, PUMA India shared, “PUMA is dedicated to empowering athletes to surpass their limits and achieve their full potential. Through our partnership with the Indian Olympic Association, we will provide athletes with best-in-class footwear and sports accessories, aiming to support their pursuit of excellence at the Paris Olympics. Additionally, we aim to bring to the fore and recognize the milestones achieved by athletes of our country through this campaign. I hope our efforts to celebrate our champions will not only inspire others to give their best but also encourage many young and aspiring athletes to take up Olympic sports in India.”

Our partnership with PUMA is pivotal in our mission to elevate the capabilities of our athletes. Equipped with PUMA’s top-quality shoes and accessories, our athletes will be primed to compete at the highest level. The IOA is deeply committed to enhancing India’s medal prospects at the Paris Olympics, and such collaborations are a crucial step towards achieving that goal,” said PT Usha, President, Indian Olympic Association and renowned former track-and-field athlete.

Under the campaign titled "See the Game Like We Do," PUMA India celebrates the achievements of Indian athletes such as double Olympic medalist PV Sindhu and hockey goalkeeper PR Sreejesh. The campaign features larger-than-life outdoor spectacles across Mumbai, showcasing their remarkable skills and inspiring the nation ahead of the Paris Olympics.

PV Sindhu’s extraordinary speed is highlighted with imagery on Mumbai's Central Line route, symbolizing her powerful smash at 349 kmph. Meanwhile, hockey champion PR Sreejesh's lightning-fast reflexes are depicted on a digital billboard along the Eastern Express Highway, emphasizing his ability to stop fast balls in just 0.15 seconds.

PUMA is proud to be at the forefront when it comes to empowering Indian athletes and celebrating their achievements. This campaign honours the hard work and dedication of our champion players as we stand united in support of them while they take on the world stage. Together, let's celebrate their journey to success,” said Shreya Sachdev, Associate Director & Head of Marketing, PUMA India.

PUMA’s association with elite athletes like javelin champ Kishore Jena, professional sport shooter Sift Kaur Samra, and equestrian Anush Agarwalla underscores its commitment to excellence in sports. These athletes, preparing for the Paris 2024 Olympics, will benefit from the same world-class gear that propelled legendary Olympic medalists such as Usain Bolt and Merlene Ottey to success.

Sift Kaur Samra, professional sport shooter and Paris qualified said, "I understand that sports demand both physical and mental strength, especially at events like the Olympics where focus is crucial. Having world-class products gives confidence and positively influences performances. PUMA has been trusted by champion athletes worldwide, and I’m thrilled that they’re supporting Indian athletes’ Paris 2024 dream.”

This collaboration with the IOA, India's governing body for the Olympics, not only confirms PUMA's dedication to fostering a dynamic sports culture but also acts as a driving force in fostering the development, advancement, and accomplishments of both present and future generations of athletes nationwide.

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