PUMA Collaborates with Cricketers Riyan Parag and Nitish Kumar Reddy to Entice Gen Z
PUMA Collaborates with Cricketers Riyan Parag and Nitish Kumar Reddy to Entice Gen Z

Sports brand PUMA India has announced the onboarding of Riyan Parag and Nitish Kumar Reddy, two of India’s promising cricketers and batters, in a strategic move to deepen their connection with Gen Z consumers. This initiative underscores PUMA's commitment to nurturing young talent and enhancing its resonance with youth culture across the country.

Riyan Parag, a 22-year-old right-hand batsman hailing from Guwahati, has garnered attention for his impressive performances in the cricketing arena. He emerged as the highest run-getter among uncapped players in a recent cricket league and was a pivotal member of India's triumphant Under-19 Cricket World Cup team in 2018. Similarly, Nitish Kumar Reddy, a 21-year-old all-rounder from Andhra Pradesh, earned acclaim by clinching the Emerging Player title in the same league.

With this collaboration, both athletes join the esteemed PUMA family and will actively promote PUMA’s diverse range of footwear, apparel, athleisure, and accessories through various engagements and initiatives.

Riyan Parag commented, “Joining PUMA is an incredible honour. I have always admired PUMA's dedication to sports and their unwavering pursuit of excellence. Being part of a brand that champions performance and innovation is truly inspiring. I am excited to represent PUMA and hope to motivate young cricketers to follow their passion with the same commitment and enthusiasm that the sports giant embodies."

Nitish Kumar Reddy said, "The association with PUMA is a major milestone for me, and I am eager to represent the sports brand both on and off the field. I believe that together, we can achieve amazing things and inspire the next wave of athletes to follow their dreams with the same passion and commitment."

According to the Instagram Trend Talk preview for 2024, nine out of ten Gen Z individuals in India identify themselves as part of a fandom. The study also highlighted India's distinction for having the highest percentage of sports superfans among Gen Z globally.

PUMA’s strategic alliances and innovative marketing campaigns in India have propelled the brand to global prominence. Supported by a roster of Brand Ambassadors ranging from sports icons like Virat Kohli and MC Mary Kom to Gen Z sensations Ibrahim Ali Khan and Shanaya Kapoor, PUMA boasts a vibrant social media community with 13 million followers.

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