PUMA X Manchester City Launch Home Kit with Fortnite Integration

PUMA and Manchester City FC recently launched the new home kit for its upcoming season. The sky-blue kit features threads of 0161 in the trim – a reference to the Club’s Mancunian roots. This licensing initiative is to make a strong connect with the fans and to enhance the fandom.

Area code 0161 operates primarily in the Greater Manchester area in England, United Kingdom. It covers the city of Manchester and its surrounding regions, including towns such as Salford, Stockport, Bolton, Bury, Oldham, Rochdale, Tameside, Trafford, and Wigan. The craze is such that the code is  written on lampposts, printed on T-shirts and even tattooed on people. It’s a sense of what being Mancunian is all about – a sense of location, no matter where someone is in the world.

Elaborating on the collaboration, Serena Gosling, Director, Integrated Fan Experience and Retail and Licensing, Manchester City said, “Every year our kits provide us with an opportunity to connect with our fans in Manchester, the U.K. and globally, as shirts and wider kit collections are an increasingly popular token of fandom.”

Gosling further said, “By incorporating ‘0161’ in this year’s home kit – something that resonates so strongly with the City of Manchester – we’re able to connect fans around the world with the club and our city in a different way. We’re also pleased that all our Replica shirts are made using PUMA’s RE:FIBRE initiative, as we continue to work towards a more sustainable future together.”

Marco Mueller, Senior Head, Product Line Management Team Sport Apparel, PUMA said, “This kit personifies exactly what it means to be a Mancunian and a Manchester City fan. This is our 6th home jersey with Manchester City and we are proud to showcase what it means to be Mancunian through the design of the shirt. Whether you’re a fan from Manchester or a fan from around the world, they all share the same love and affection for this team, and we want to celebrate that.”

Elaborating further, Mueller said, “For the first time from the start of the ‘24/’25 season, our Club Replica jerseys are made using the RE:FIBRE initiative; this will feature 35 clubs and more than three million garments made from RE:FIBRE creating a more circular and sustainable way of producing football jerseys.”

In addition, gamers around the globe will get a look at the new Manchester City kit in the game, “Fortnite,” and its gamer-built Creator Worlds. In a first-of-its-kind campaign, PUMA and Manchester City identified some of the most popular creator-led games on the platform and are integrating limited-time kit reveal experiences into their lobbies.

All five of the selected games – including the most popular on the platform, GO GOATED! – will launch the digital kit integrations alongside the global kit reveal. Players can also find the digital kits in Atlas Hiding Game, 2v2 Realistics, Chess, Ultimate Hide & Seek and Easy Obby.

The new home jersey is available in Replica and Authentic versions. The Manchester City home kit is available at PUMA stores, PUMA.com, the City store at the Etihad Stadium Store, Mancity.com/shop and at select retailers worldwide.