Rahul Dravid, Jasprit Bumrah & Surya Kumar Yadav Collaborate with Sunfeast
Rahul Dravid, Jasprit Bumrah & Surya Kumar Yadav Collaborate with Sunfeast

As cricket season buzzed with excitement, fans were intrigued by cryptic posts from Jasprit Bumrah and Surya Kumar Yadav on their Instagram handles about 'The Toss'. Adding to the mystery, their respective wives also joined in, fueling curiosity.

Social media platforms exploded with speculations, with many eager to uncover the meaning behind 'The Toss'. The conversation gained momentum, attracting millions of views and going viral across various platforms.

Amidst the speculation, Sunfeast YiPPee! stepped in and unveiled its latest campaign 'YiPPee! Toss' on Instagram, putting all rumors to rest.

Sunfeast YiPPee!, a leading instant Noodle & Pasta brand from ITC Ltd, returns with a new campaign featuring beloved cricketers Rahul Dravid, Jasprit Bumrah, and Surya Kumar Yadav. This playful campaign taps into the popularity of these cricketers, showcasing the unique qualities of YiPPee! Noodles: Long & Non-Sticky.

The recently launched TVCs depict Dravid, Bumrah, and 'SKY' engaging in light-hearted banter, settling disputes playfully using YiPPee! Noodles. It cleverly highlights the brand's core USPs of Long & Non-Sticky Noodles, positioning YiPPee! as 'India's Choice'.

Kavita Chaturvedi, Chief Operating Officer, Snacks, Noodles & Pasta, Food Business, ITC Ltd.,said,Cricket is an emotion in India and what better way to connect with our consumers than by bringing together the sport and the deliciousness of YiPPee! Noodles. This campaign celebrates the playful energy of our brand and the joy of relishing a bowl of YiPPee! with friends and family.”

Cricketer Jasprit Bumrah remarkedIt’s a very playful campaign and we had a lot of fun. If there is one way to settle a banter, it is through YiPPee!”

Much loved Batsman Surya Kumar Yadav saidI am thrilled to be part of this campaign as it perfectly mirrors our camaraderie both on and off the field. With YiPPee! settling our playful banter just got a whole lot easier.”

Legendary Rahul Dravid statedI had a wonderful time while working with Bumrah and SKY on this campaign. We've created something enjoyable, and I hope everyone likes it.” 

The 'YiPPee! Toss' campaign will be launched across multiple media platforms nationwide. The brand anticipates that it will resonate with its dynamic target audience, inspiring them to settle playful disputes with a YiPPee! Toss, just like their favorite cricket stars.

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