Razor USA Welcomes Ex-Hello Bello CEO as President
Razor USA Welcomes Ex-Hello Bello CEO as President

Razor USA has appointed Erica Buxton, formerly the CEO of Hello Bello, as its new president. Buxton previously held roles as the COO and CFO at Razor before her tenure at Hello Bello, marking her return to the company in her new capacity. In her role as president, Buxton will be responsible for overseeing all aspects of the business, with a specific focus on driving continued growth to support Razor's mission of creating products that foster intergenerational play.

Reporting directly to Carlton Calvin, CEO and founder of Razor, Buxton brings over 15 years of experience in corporate strategy and children's consumer products to her new position. She will prioritize product innovation and strive to provide consumers with affordable, high-performance products that encourage active play.

We are thrilled to have Erica back at Razor. Her collaborative leadership and her incredible experience are just what we need at this point in our company’s development. Growth and expansion are important to continue our mission of getting as many families as possible moving and playing together and for that, we needed a uniquely qualified steward. Erica knows and understands Razor inside and out which means she can truly hit the ground running,” said Carlton Calvin.  


Returning to Razor at this time is truly exhilarating. As we gear up to commemorate our 25th anniversary, the company not only celebrates an unparalleled legacy in wheeled goods but also sets its sights on another phase of remarkable growth. Our success story, rooted in fun, affordability, and a dedicated team of employees, continues to resonate with our enthusiastic fan base. Leading this business at such a critical juncture is an incredible opportunity, and I am fully prepared to embrace the challenge ahead,” stated Buxton.

 
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