Reliance Jewels Celebrate 17 Years with Launch of Exclusive Aabhar Collection

Reliance Jewels is celebrating its 17th anniversary by unveiling the Aabhar collection, a special jewelry line crafted to honor the brand’s journey and its loyal customers. This milestone collection highlights the brand's dedication to exceptional craftsmanship and customer service, reflecting its evolution over nearly two decades.

The Aabhar collection, introduced under the theme ‘earrings that express you,’ features a diverse array of earrings designed to cater to various tastes and occasions. With designs in gold, diamond, and silver, the collection draws inspiration from intricate geometric patterns influenced by specific sound waves. It includes everything from casual studs and hoops for daily wear to elegant danglers and traditional jhumkis and J-bali designs perfect for festive events.

Sunil Nayak, CEO, Reliance Jewels stated, “As we celebrate 17 years of Reliance Jewels, we are deeply moved by the unwavering support and love from our customers. Each piece in the Aabhar collection is crafted to symbolize the gratitude and the strength of the bond we share with customers. It’s their enduring support which fuels our drive to innovate and scale as we continuously evolve to meet their tastes.”

To mark this special occasion, Reliance Jewels is offering exclusive promotions on the Aabhar collection. Customers can enjoy a flat 17 percent discount on gold-making charges and diamond values, along with an additional 5 percent discount on purchases over 5 lacs. This special offer is available at over 400 Reliance Jewels stores across more than 200 cities in India and will be valid until September 2, 2024.

The Aabhar collection not only highlights Reliance Jewels’ dedication to quality and customer satisfaction but also underscores its continued commitment to celebrating and rewarding the loyalty of its cherished customers.