Reliance Jewels, a leading name in India's jewelry industry, has announced the launch of its latest bridal collection, ‘Vivaham,’ just in time for the festive season. The new collection showcases a range of exquisitely designed bridal jewelry that combines the elegance of tradition with modern sophistication. It features a variety of pieces, including beautifully crafted chokers, bangles, earrings, necklaces, hath phool, mang tikka, nose rings, and waist belts.
At the heart of the Vivaham collection are eight standout pieces, meticulously crafted in both gold and diamond, symbolizing luxury and grace for the modern bride. In addition to these signature items, the collection also offers an extensive selection of regional jewelry, capturing the cultural essence of various parts of India. This unique blend of traditional heritage and contemporary style ensures that every bride can find jewelry that perfectly matches her individual taste, whether for a classic wedding ceremony, a stylish reception, or festive occasions.
To mark the launch, Reliance Jewels has introduced the ‘Brides of Vivaham’ campaign, celebrating the essence of the modern bride as she embraces her special moments, adorned in stunning jewelry. The campaign beautifully highlights the vibrancy and elegance of the Vivaham collection.
Sunil Nayak, CEO, Reliance Jewels said, “Weddings in India hold deep emotional and cultural significance, and bridal jewelry is at the heart of these celebrations. Our Vivaham collection is a tribute to this enduring tradition. Each set in the collection elegantly fuses regional heritage with a modern flair, crafted for today’s bride who embraces her individuality and personal style. These pieces become cherished keepsakes for years to come, far from being just an adornment for the big day.”
As part of the wedding season celebration, Reliance Jewels is offering exclusive discounts to brides-to-be, including up to 25 percent off on making charges for gold jewelry and up to 30 percent off on diamond value and making charges, available until November 11, 2024. This special offer provides an excellent opportunity for brides to invest in timeless jewelry at exceptional prices. The Vivaham collection is now available both online and in Reliance Jewels stores across more than 185 cities, inviting customers to explore its elegant designs and find the perfect pieces for their special day.
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