RENEE Launches Midnight Kohl Pencil Kajal with Mrunal Thakur

Renee Cosmetics has announced the launch of its first-ever TV commercial featuring the stunning Mrunal Thakur as the new face of its color cosmetics range. This milestone marks Renee's entry into national television, with the spotlight on the RENEE Midnight Kohl Pencil, a product designed to enhance everyday beauty with just one stroke.

Mrunal Thakur, known for her powerful performances in films like Sita Ramam, perfectly embodies the brand's ethos of natural beauty and versatility. Her growing fanbase and relatable charm align seamlessly with Renee's vision of empowering women through essential everyday makeup.

The RENEE Midnight Black Kohl Kajal Pencil is crafted for those who seek long-lasting, intense eye definition. Addressing common challenges like smudging and lack of pigmentation, RENEE's Midnight Kohl Pencil offers a solution with its rich, vibrant color that lasts up to 24 hours, all while being enriched with vitamin E for added nourishment. The commercial highlights the transformative power of kajal, a staple in every Indian woman’s makeup kit. With its smudge-proof formula and smooth application, it is a must-have for creating a variety of looks, from subtle to bold.

Aashka Goradia Goble, Co-founder said, “Kajal has been used in India for generations & is an integral part of women's makeup even today. RENEE has reinvented the classic kajal with their eyeconic Midnight Kohl Pencil that's waterproof, smudge-proof, and super long-lasting! We are delighted to have Mrunal Thakur, who personifies elegance and relatability that represents RENEE perfectly. RENEE believes that makeup should be a source of everyday confidence, and this TVC is a celebration of that message.’’

Indian Actress Mrunal Thakur shared, “I’m ecstatic to join RENEE as the face of their cosmetics range. RENEE is a brand that deeply understands and celebrates Indian beauty and is renowned for its innovation. Kajal is an essential part of my daily makeup routine, and RENEE’s Midnight Kohl Kajal feels like the perfect way to start my journey with them. Their commitment to creating products that honor Indian skin tones and innovative spirit makes me feel proud to be associated with the brand.”

The launch of this TVC marks Renee Cosmetics' entry into the national spotlight, further establishing the brand as a leader in the beauty industry, dedicated to empowering women with high-quality, innovative products.