Rohit Sharma Partners with True Elements to Launch ‘RS by True Elements’

Cricketing star Rohit Sharma is set to make a significant impact off the field with his latest venture. Sharma has teamed up with True Elements to introduce a licensed brand, RS by True Elements, aiming to revolutionize the Indian food industry with a new range of products.

True Elements, known for its healthy food offerings including oats, muesli, and regional snacks, will collaborate with Sharma to develop and market products under the RS brand. The partnership will be managed by RISE Worldwide, which exclusively handles Sharma's endorsements and ventures.

True Elements prides itself on its transparent approach to food, encapsulated in its philosophy of "Food That Does NOT Lie," allowing consumers to easily understand the ingredients of their products.

Rohit Sharma, Partner and Ambassador, True Element said, “This is a good time and opportunity to launch RS by True Elements, where, today, the focus for consumers is to know what they are eating. I have been a fan of True Elements, as they have stayed committed to their values and business philosophy. The partnership is aimed at building an alternative product line for consumers to make their preferred choice and be more aware of what is being offered to them.”

Founded in 2016 by Puru Gupta and Sreejith Moolayil, True Elements has grown significantly over the past decade. The brand is now available on major e-commerce platforms such as Amazon, Flipkart, and Swiggy, as well as in over 25,000 offline stores nationwide.

 “This is the first time a cricketer is licensing a health food brand in India - a first for the ecosystem. Given the authenticity that Rohit has in cricket, we believe it would help us reinforce our commitment to being ‘True’ and honest with our customers and help us scale rapidly. With Rohit starting a brand with us, it reiterates his confidence in us as a brand and our principles, which is a big motivation for the entire team. Am sure the joint effort will be a good benchmark for the rest of the industry,” shared Puru Gupta, Co-Founder and CEO, True Elements.

RS by True Elements is expected to launch by the end of August 2024. Sharma's involvement is anticipated to bring a new level of authenticity to the brand and influence food habits among Indian consumers, especially the younger generation. A campaign featuring Sharma, including a brand film and product-led videos, is planned for the coming months.