Salman Khan Joins GRM Overseas as Brand Ambassador

GRM Overseas, one of India's leading exporters of Basmati rice and a prominent player in the FMCG sector has announced the appointment of Bollywood superstar Salman Khan as the brand ambassador for its Basmati rice and wheat flour products. The partnership is set to enhance the brand’s reach and visibility, leveraging Khan’s immense popularity across diverse demographics in India and abroad.

Salman Khan, known for his widespread appeal and down-to-earth persona, aligns perfectly with GRM’s vision of connecting with consumers across urban and rural areas. His influence, which extends beyond the silver screen, will help GRM strengthen its brand presence and resonate with a broader audience.

"We are incredibly excited to have Salman Khan join the GRM family. We found Salman’s mass appeal and fanbase to be a perfect match for our 10X brand range of Basmati Rice and 10x Shakti range of Wheat Flour(Atta),” said Atul Garg, Managing Director, GRM Overseas.

The partnership underscores GRM’s commitment to quality and excellence, with Khan’s dedication to health and fitness further aligning with the brand’s mission to deliver premium, nutritious products. His status as a cultural icon ensures that GRM’s message of quality and well-being will reach a vast and diverse audience, making him an ideal ambassador to elevate the brand’s presence. 

Salman Khan commented, "I'm excited to partner with GRM, a brand that shares my belief in the importance of quality and authenticity. I believe we can inspire more people to make healthier, more conscious food choices in their daily lives. Looking forward to seeing where this journey takes us together."

GRM Overseas and Salman Khan both emphasize the importance of family, community, and collective progress. Through this collaboration, GRM aims to inspire and engage consumers globally, encouraging them to join a movement that prioritizes sustainability and empowerment.