Seagram’s Royal Stag Extends Partnership with ICC as Official Supporter
Seagram’s Royal Stag Extends Partnership with ICC as Official Supporter

Seagram’s Royal Stag has prolonged its partnership with the International Cricket Council (ICC) for an additional four years, affirming the brand’s dedication to cricket and its worldwide fanbase. This extended alliance, scheduled until the end of 2027, maintains Royal Stag’s role as the Official Supporter, commencing with the ICC Men’s T20 World Cup in the West Indies and the USA.

This extension builds upon the brand’s successful five-year collaboration with the ICC from 2018 to 2023. Cricket has consistently served as a vital avenue for consumer engagement for Royal Stag, and its ongoing connection with the ICC and esteemed cricketers like Rohit Sharma, Jasprit Bumrah, and Suryakumar Yadav has endeared the brand to millions of cricket enthusiasts globally.

Throughout this association, numerous large-scale campaigns such as #ItStartsWithYou, #InItToWinIt, and #LargeHumaaraHai have been executed, leveraging 360-degree media amplification, digital interaction, innovative technological approaches, and unparalleled fan experiences. These initiatives uphold the brand’s overarching ethos of ‘Live It Large’.

Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India said, “Royal Stag has always stood by its brand philosophy of ‘Live it Large,’inspiring people to dream large and be the creators of their own destiny. Our journey with cricket started in 2000 and since then we have only strengthened our association with the sport, creating a huge impact on cricket fans across the country.We are delighted to renew our partnership withthe ICCas it enables the brand to continue delivering‘Live It Large’ experiences to die-hard cricket fans everywhere.”

Chief Commercial Officer, ICC, Anurag Dahiya said, "The ICC is delighted to extend its partnership with Royal Stag for a further four years. I am excited for us to partner with a brand like Royal Stag, a global leader in their field, to work together on redefining the fan experience and bringing people closer to the game than ever before.”

Seagram’s Royal Stag, the leading brand of Pernod Ricard India, has maintained its stellar status since its inception, often credited with revolutionizing the industry. Targeting the young, confident, and progressive individual, Royal Stag embodies self-belief and inspires the youth of India through its philosophy of "It’s Our life. We Live It Large."

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