Sebamed’s New Campaign ‘Project Skin Deep’ Redefines Beauty Beyond the Surface

Sebamed, the renowned German skincare brand marketed by USV, has unveiled its new campaign, ‘Project Skin Deep,’ aimed at redefining skincare through a science-first approach. The campaign shifts the focus from surface-level beauty to the deeper layers of skin, emphasizing long-term skin health over immediate visible results.

‘Project Skin Deep’ presents a groundbreaking approach by showcasing microscopic images of healthy skin before and after using Sebamed products. These images, captured through advanced scientific methods, reveal the profound impact of Sebamed’s pH-balanced formulations on skin health. In contrast to traditional beauty campaigns that rely on edited or enhanced visuals, Sebamed highlights unfiltered, science-based evidence to demonstrate the effectiveness of its products.

Running across digital screens and billboards, the campaign invites consumers to demand better, evidence-backed skincare solutions. Developed in partnership with Leo Burnett, ‘Project Skin Deep’ blends creativity, technology, and scientific precision to challenge conventional beauty standards while promoting informed choices.

Karan Goel, Marketing Head, Sebamed India shared, “Too often, skincare campaigns focus solely on immediate visible results. At Sebamed, we believe true beauty stems from healthy skin - inside and out. This campaign empowers consumers with the knowledge that long-term skin health is the foundation of lasting beauty. ‘Project Skin Deep’ underscores our unwavering commitment to science-backed skincare and informed choices.”

Sachin Kamble, Co. Chief Creative Officer, Leo Burnett - South Asia, added, “With ‘Project Skin Deep’ we took the bold step of doing an actual biopsy of a skin cell before and after using Sebamed products and then went on to integrate it into the visual narrative of the campaign. Each image is a glimpse into how beautiful, complex yet intriguing each skin cell is and the profound impact of Sebamed. At Burnett, we believe in the power of authenticity in storytelling and this campaign is the best example of integrating science, design, technology, and creativity.”

The campaign highlights Sebamed’s commitment to elevating skincare beyond superficial results by offering solutions that nurture and protect skin from within. By showcasing the power of authentic, science-backed evidence, ‘Project Skin Deep’ aligns with Sebamed’s mission to empower consumers to make informed choices for healthier skin and lasting beauty.

With its strategic blend of science, creativity, and authenticity, ‘Project Skin Deep’ not only reinforces Sebamed’s position as a leader in the skincare industry but also sets a new benchmark for how beauty campaigns communicate with consumers.