Secret Location and Hasbro Bring Lite-Brite to Life at Illuminarium, Las Vegas
Secret Location and Hasbro Bring Lite-Brite to Life at Illuminarium, Las Vegas

Hasbro and Secret Location have collaborated to introduce "Lite-Brite: Worlds of Wonder," an immersive show at Illuminarium Las Vegas. Opening on June 5, this 60-minute experience merges the nostalgia of Lite-Brite with state-of-the-art technology. Its aim is to evoke a sense of childlike wonder, creativity, and enjoyment for both children and adults.

Developed, created, and licensed by Secret Location, "Lite-Brite: World of Wonder" will reinvent the Hasbro property, presenting entirely novel components and interactive experiences. Visitors will traverse through the magic screen into three captivating worlds, illuminated by thousands of interactive lights, including a mystical ocean, vibrant forests inhabited by dinosaurs, and a futuristic sci-fi metropolis.

For more than 50 years, Lite-Brite has sparked creativity, lit up imagination and inspired countless works of art. Lite-Brite: Worlds of Wonder’ is a perfect example of how the spirit of Lite-Brite can be translated to a new and truly immersive experience for fans of all generations,” said Matt Proulx, senior vice president experiences, partnerships and music, Hasbro.

The key features of the experience will be including 60-minute cinematic interactive show, 12 activations in the digital play space, An immersive retail experience, Three cinematic worlds, Real-life hosts throughout the experience, and more.

We’re excited to be the first entertainment complex to launch the Lite Brite: Worlds of Wonders experience. This new experience will bring back the amazing memories of play, and we are excited to offer it in our state-of-the-art facilities,” stated Alan Greenberg, chief executive officer, Illuminarium Experiences.

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