Shemaroo Partners with Sandbox-BharatBox for Jab We Met Digital Collectible Launch

Shemaroo Entertainment, a prominent leader in the entertainment industry, has announced an exciting new partnership with Sandbox-BharatBox to launch their first digital collectible featuring the iconic character 'Geet' from the beloved Bollywood film Jab We Met. This innovative collaboration marks Shemaroo Entertainment's foray into the metaverse, where fans will be able to engage with renowned intellectual properties (IPs) through digital collectibles and immersive gaming experiences on The Sandbox-BharatBox platform.

The centerpiece of this initiative is the digital collectible of ‘Geet,’ the memorable character portrayed by Kareena Kapoor in Jab We Met. This offering brings the film to life in the digital realm, allowing fans to interact with iconic characters and participate in engaging activities. The launch will feature an exclusive collection of 3,333 unique digital avatars of Geet, which will be available for purchase. Additionally, fans can also win exclusive merchandise and rewards through various gaming quests and social activities on the metaverse platform.

As part of this groundbreaking initiative, Shemaroo Entertainment and BharatBox will embark on a comprehensive campaign aimed at educating fans about the metaverse and the numerous opportunities it offers. This campaign is designed to open new revenue streams through digital collectibles while enhancing fan engagement by providing interactive and immersive experiences. By leveraging the metaverse, Shemaroo aims to build enduring value for its IPs beyond traditional media.

Arghya Chakravarty, Chief Operating Officer, Shemaroo Entertainment Ltd. said, “By embracing new technologies, we aim to be future-ready, catering to the evolving needs of the consumers. The launch of the ‘Jab We Met’ immersive game and digital collectibles represents a significant step in our strategy to leverage the metaverse and expand our digital footprint. The blend of traditional entertainment with cutting-edge digital experiences will provide fans with unique and interactive forms of entertainment.”

“By creating these avatars, we are offering fans a novel way to interact with their favorite character. The Jab We Met avatar collection not only honors a film that has touched many lives but also sets a precedent for how we can keep cinematic wonders relevant and alive for years to come,” shared Sebastien Borget, Co-founder and COO, Sandbox.

Karan Keswani, CEO, BharatBox also commented, “Jab We Met became more than a film; it became an emotion that stayed with us for years. Launching this avatar collection allows fans to own a piece of their beloved movie and engage with it in an innovative way. This launch is a significant step in merging the intent-driven interactive engagement of blockchain and the timeless charm of Bollywood.”

The launch of the Jab We Met digital collectible collection not only reflects Shemaroo Entertainment’s commitment to innovation but also reaffirms its role as a pioneer in bringing Bollywood’s timeless stories into the digital age.