Slurrp Farm and Zepto Collaborate to Redefine Healthy Snacking for Indian Families

India’s snacking habits are evolving as families increasingly seek healthier, guilt-free options. In line with this shift, Slurrp Farm, a leading millet-based children’s food brand, has partnered with Zepto, India’s fastest-growing quick-delivery service, to bring nutritious snacks to homes at record speed.

At the heart of this partnership is the #DigTwistSlurrp campaign, featuring a vibrant short film that highlights the joy of healthy snacking. The film follows Prakash, a Zepto delivery partner, as he becomes part of a spontaneous celebration upon delivering Slurrp Farm’s zero-junk noodles. From the exuberance of children to the transformation of everyday moments, the film showcases the ease and joy of making healthier food choices.

Meghana Narayan and Shauravi Malik, Co-founders, Wholsum Foods shared, "At Slurrp Farm, we believe snacking should bring joy, not guilt. Our products are made with love and free of nasties like palm oil, refined sugar, and maida - and our noodles are never fried. This collaboration with Zepto reinforces our commitment to making nutritious, tasty snacks easily accessible. We’re especially delighted by Zepto’s playful sonic touch - a cheerful ‘yummy!’ every time a Slurrp Farm product is added to the cart - which perfectly captures the joy we associate with guilt-free snacking. By creating zero-junk options, we enable parents to offer kids their favorite treats while ensuring they stay healthy in the long run. Together, we’re redefining indulgence as something wholesome, fun, and worry-free."

“As families in India become more conscious of the nutritional quality of children’s snacks, the demand for healthier, great-tasting options is driving significant growth in this category. I thank our Sellers for having enabled this. The partnership with Slurrp Farm is a response to this shift, combining Zepto’s speed with their zero-junk promise to deliver trusted, kid-friendly snacks to homes in minutes. Together, we are making it easier for parents to meet the nutritional needs of growing kids without sacrificing taste,” said Chandan Mendiratta, Chief Brand Officer, Zepto.

This collaboration symbolizes the changing preferences of Indian families who are embracing healthier lifestyles without sacrificing flavor. Slurrp Farm’s range of zero-junk millet-based products, including noodles, cookies, puffs, pancakes, and cereals, paired with Zepto’s reliable delivery service, promises a snacking experience that is both nourishing and joyful.