Som Distilleries and Breweries Ltd has launched its latest campaign, #TwistAndSip, aimed at capturing the adventurous and authentic spirit of modern India. This initiative emphasizes the brand's dedication to making beer more enjoyable and accessible, particularly through its innovative twist cap feature, which simplifies the drinking experience.
The campaign showcases how this game-changing feature eliminates the need for bottle openers or unconventional methods, such as using teeth, allowing beer enthusiasts to enjoy their drinks with just a simple twist. This convenience aligns perfectly with the fast-paced, on-the-go lifestyles of today’s consumers.
"With Woodpecker, we set out to deliver not just great beer, but also a new way to experience it. The #TwistAndSip campaign embodies our vision of creating a product that’s as easy to enjoy as it is flavourful. Packaging innovation is often overlooked, but we’ve made it central to this revolution in beer enjoyment. The #TwistAndSip campaign is all about making moments with friends and family even more memorable. By removing the hassle of bottle openers, we’ve created a feature that makes beer drinking smoother and more fun, whether at a casual get-together or an impromptu adventure,” said Diwakaran Suryanarayana, COO of Som Distilleries and Breweries Ltd.
The #TwistAndSip campaign marks a significant shift in the Indian beer market, blending convenience, innovation, and style to cater to evolving consumer preferences. The campaign will be featured across various social media platforms of Som Distilleries and Breweries Ltd, reaching a wide audience and enhancing the brand's engagement with consumers.
As the #TwistAndSip campaign gains traction, Som Distilleries and Breweries Ltd looks forward to transforming how beer is enjoyed in India, making it an integral part of everyday life rather than just an option for special occasions. By marrying convenience with quality, the brand aims to elevate the drinking experience and redefine what it means to enjoy a cold beer in today’s dynamic and fast-paced world.
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