STRCH Onboards Vaani Kapoor as Brand Ambassador for the World’s Softest Activewear Brand

STRCH, a rising homegrown premium activewear brand in India, renowned as the world’s softest activewear brand, has announced Bollywood star and fitness icon Vaani Kapoor as its new brand ambassador. The partnership highlights STRCH’s commitment to redefining activewear by focusing on comfort, functionality, and style, catering to the fitness-conscious audience.

Vaani Kapoor, known for her elegance and dedication to fitness, aligns perfectly with STRCH’s brand philosophy. Her active lifestyle and effortless style make her the ideal ambassador to represent the brand’s mission to empower individuals to live active and confident lives.

Prithvi Bhagat, Founder of STRCH, commented, “Vaani Kapoor’s partnership with STRCH as the brand ambassador speaks volumes about our shared belief in an active lifestyle with premium, high-quality activewear that is functionally modern in design. Vaani, as the fitness and fashion icon in India, makes the perfect celebrity to help us revolutionize the activewear segment in India.”

Vaani Kapoor expressed her excitement about the collaboration, saying, “I am excited to partner with STRCH, a brand that truly understands the needs of today’s fitness and fashion enthusiasts. I prioritize both comfort and style in my activewear, and STRCH’s innovative designs and premium fabric blend align perfectly with my style. I hope this collaboration empowers like-minded individuals to stay active and feel confident. I look forward to joining STRCH on this journey to revolutionize the active lifestyle.”

STRCH’s activewear is made from high-quality fabric, featuring buttery-soft, lightweight nylon with moisture-wicking properties and 4-way stretch for optimal comfort. The garments are designed for Indian body types, offering a customized fit with spandex for increased flexibility. The collection is ideal for both workouts and casual outings, offering body-hugging designs that balance style and comfort.

STRCH’s products are available through its website, mobile app, and e-commerce platforms like Myntra, Nykaa, Amazon, and Flipkart, as well as flagship stores and pop-up experiences in key locations.