Swiggy Partners with World Pickleball League, Unveils Team Mumbai Ownership

Swiggy Ltd (NSE: SWIGGY), India’s leading on-demand convenience platform, has announced its ownership of Team Mumbai in the World Pickleball League (WPBL), India’s first global franchise-based pickleball league. Co-founded by former Indian tennis players Gaurav Natekar and Arati Ponnappa Natekar, the inaugural season of WPBL is scheduled from January 24 to February 2, 2025.

Pickleball, one of the fastest-growing sports globally, has gained immense popularity due to its accessibility and appeal across all age groups. Recognized as a recreational and lifestyle activity, the sport is expected to grow significantly in India over the next decade. Swiggy’s Mumbai team is the second franchise announced by WPBL, following the Chennai franchise owned by actor Samantha Ruth Prabhu.

With the first season set to take place in Mumbai, Swiggy’s team has the unique opportunity to play in front of home fans, further energizing local enthusiasm for the sport.

Rohit Kapoor, CEO, Swiggy Food Marketplace said, "When we started discussing pickleball internally and our association with it, my joke was achar bina khaana kya! Look, it's a fun, easy game to play for most people. And I can see food stalls, a happy game, and the whole family there for a great weekend. We fit right into this scenario and deliver joy to folks, as per usual. This partnership with WPBL and Mumbai is Swiggy being part of what makes the city and indeed the world go round. Which is our way.”

Gaurav Natekar, Co-Founder and CEO, WPBL stated, “We strongly believe that the World Pickleball League can become one of India’s best and most popular leagues in the next 3-5 years. Brands like Swiggy coming on board as Team Owners for the World Pickleball League is a true testament to how the sport and the league is vibing with the masses. As one of India’s most-loved companies, Swiggy will add to the overall excitement and help us reach an even larger audience—not just for the league, but for the sport of Pickleball as well." 

The WPBL promises an electrifying debut season with six teams competing for glory. Beyond competitive matches, the league aims to create a lifestyle experience, bringing fans together through a shared love of pickleball. Swiggy’s involvement reinforces its commitment to innovative community engagement, blending sports, recreation, and culture in a unique way.