Tasva Unveils Team India's Paris Olympics Ceremonial Dress
Tasva Unveils Team India's Paris Olympics Ceremonial Dress

Tasva, the men’s Indian wear brand by Aditya Birla Fashion and Retail Ltd., in collaboration with celebrated designer Tarun Tahiliani, has been entrusted with the prestigious task of designing the ceremonial dress for Team India at the upcoming Paris Olympics 2024. The unveiling of the Official Ceremonial Dress took place in the presence of Dr. Mansukh Mandaviya, Hon'ble Minister of Youth Affairs and Sports, and Dr. PT Usha, President of the Indian Olympics Association.

In an effort to bring a fresh perspective of Indian traditional wear to Paris, the ceremonial attire draws inspiration from India’s rich cultural heritage, prominently featuring the tricolor palette of saffron, green, and white.

We're incredibly honored to dress Team India. We worked closely with the Indian Olympic Association to create an attire that tells a story about India. The garments are designed to be visually captivating while also ensuring comfort and practicality. As our athletes make their grand entrance on a barge along the Seine for the opening ceremony, the airy, lightweight attire is perfectly suited for the summer warmth of Paris in July. We want our athletes to walk out on the global stage feeling like they are ambassadors of Indian culture and heritage. This is our dream — to see our traditions celebrated and honored around the world,” said Tahiliani, Chief Design Officer, Tasva. 

At the opening ceremony, male athletes of Team India will sport a kurta bundi set, while female athletes will wear an elegant saree featuring digitally printed panels in saffron and green, adorned with blue buttonholes symbolizing the Ashoka Chakra, set against an ivory base representing peace and unity. Modern trainers embellished with traditional Benares brocade seamlessly integrate tradition with contemporary fashion.

Putting on this ceremonial dress was a powerful experience. When I looked at myself in the mirror, I felt an overwhelming sense of pride and connection to our heritage. The lightweight fabric just makes it ideal for the occasion,” shared Sharath Kamal, leader, Olympic Men’s Table Tennis team.

Ashish Mukul, Brand Head, Tasva commented, “The official ceremonial dress not only captures the essence of Indian style, it stands as a symbol of national pride and achievement, crafted specifically for those who have earned the honor of representing India on the global stage.”

Tasva not only celebrates India’s rich cultural heritage but also showcases the country’s modern, dynamic spirit to the world. As the athletes step onto the global stage, they do so in attire that truly reflects India’s essence — timeless, vibrant, and ever-evolving.

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